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Posted by Michael Lazerow
in Social Media, on December 19, 2008 at 06:29 PM PDT
This past week I had the pleasure of taking part in the launch of VivaKi’s REAL Social Suite. The effort is the first of its kind from any large global agency group to create a scalable, accountable and results-drive social marketing platform for the world's brands. One thing is clear: in the current climate where there is more and more...
Posted by Michael Lazerow
in Social Media, on December 08, 2008 at 09:00 AM PDT
In today's Adweek, Brian Morrissey takes a look at branded social applications. He concludes that "Facebook apps from brands like Coca-Cola, Champion, Ford and Microsoft are as popular as desolate Second Life islands."
This story comes just a week after Bob Garfield wrote on the front page of Advertising Age that the app "may not...
Posted by Michael Lazerow
in Social Media, on November 18, 2008 at 11:00 AM PDT
I was fortunate enough to catch up with Jeff Flemings, Senior VP of Renaissance Planning at VivaKi, a new unit of Publicis Group S.A. at this year’s ad:tech New York. Jeff was previously founder and leader of the planning discipline at Digitas, and always impresses me with his forward thinking in regards to digital marketing.
This...
Posted by Michael Lazerow
in Creative Best Practices, on October 17, 2008 at 08:14 PM PDT
Adam Sarner, an analyst with market research firm Gartner, has released a report that predicts that half of all social marketing initiatives will flop.
He presented his findings Thursday at a Gartner IT Symposium in which he projects that 75 percent of Fortune 1000 companies with web sites will have undertaken some kind of online...
Posted by Michael Lazerow
in Creative Best Practices, on October 14, 2008 at 01:22 PM PDT
Recently, someone mentioned to me that given the current financial crisis, money spent on branded social media applications and other, less-traditional forms of advertising could fall dramatically, since "no one gets fired for spending money on print, radio and other traditional advertising."
My response? He might be right. Maybe no...