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Posted by Mark Spates
in Targeting, on December 17, 2008 at 03:00 PM PDT
data portability has been all the craze with google, myspace and facebook fighting for supremacy over the user social graph by allowing for single sign-on throughout the web. this movement to knock down the data walls that have been keeping our profile data, content and friends captive comes with some interesting possibilities of where data...
Posted by Mark Spates
in Web Analytics, on December 11, 2008 at 04:00 PM PDT
The on-demand media revolution has caused a fundamental shifts in the way advertisers have to think about measuring and accounting for each dollar spent. Just within the last year we have seen new metrics be introduced to the marketplace such as interactions, engagements, shares, embeds, etc. Combine these metrics with traditional digital metrics...
Posted by Mark Spates
in Opinions, on November 20, 2008 at 11:00 AM PDT
Over the weekend I was thinking about the media landscape overall [radio, print, TV, online] -- looking at where we are today and the logical evolution for each platform. The underlying theme for all platforms when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me...