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Posted by Jeff Berkwits
in Creative Best Practices, on November 18, 2008 at 04:00 PM PDT
As a marketer I'm certainly concerned about making sure online ads for my products don't inadvertently appear in inappropriate locations. Earlier this year when I considered placing some banner ads on an at-the-time up-and-coming, kids-oriented website run by a well-known company (trust me, you've heard of them), I expected to be hit with a...
Posted by Jeff Berkwits
in Opinions, on October 12, 2008 at 05:30 PM PDT
I’ve been pondering David Carson’s recent blog post on the Nintendo Wii ad for a few days now and, try as I might, I just can’t shake the feeling that – though admittedly fun – it’s only a matter of time before such executions are not only commonplace, but also downright annoying.
Clearly inspired by...
Posted by Jeff Berkwits
in Emerging Platforms, on September 26, 2008 at 12:00 AM PDT
Listening to the latest words of wisdom from top marketing pundits, it seems that consumer engagement – with online advertising, with a brand, with just about every aspect of a product's marketing – is all the rage. Yet it has surprised me that, at least from recent articles I’ve read and conferences I’ve attended, not a...