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Posted by Michael Leis
in Emerging Platforms, on December 29, 2008 at 10:29 AM PDT
February's TV conversion from standard NTSC to Digital TV has dragged on for nine years like a star player who's been sitting on the bench. Much of the talk has been around the conversion itself. But what about the content?
From what DTV I've been able to see, it's not looking good. Lots of recycled content, weather, information loops. Where's...
Posted by Jay Friedman
in Emerging Platforms, on December 16, 2008 at 09:00 PM PDT
Social media may be big to you, but think about the number of people you know that aren't on Facebook, and that only 7MM folks are on Twitter. The fact is, it's still very much in its infancy but it seems very clear now that the social web is what will dominate the next 5-7 years online. As this develops certain types of companies are...
Posted by Evan Gerber
in Emerging Platforms, on December 06, 2008 at 12:00 PM PDT
Twitter isn’t really anything new. It’s actually been around for a few years, but there haven’t been too many people using it. And despite the increasing coverage and popularity of the medium, the audience size isn’t huge. This isn’t to say that it’s going to fail, or that brand managers...
Posted by Zephrin Lasker
in Emerging Platforms, on December 04, 2008 at 10:00 AM PDT
In the online advertising industry, the word revolution is used more often in our marketing brochures than in a Che Guevara Manifesto.
Sadly, many of these promises are not new ideas – most of them take on an existing issue and address the problem superficially. For example, sometimes we have fervent discussions on "10 Ways to run...
Posted by Michael Leis
in Emerging Platforms, on November 21, 2008 at 10:00 AM PDT
In an astounding turn of events, only hours after Razorfish CEO Clark Kokich issued last rites for Web 2.0 here in iMediaConnection, Web 3.0 was declared dead on arrival at county jargon hospital.
Trotting out one buzzword after another, Clark both decries the shiny objects, "For us, it's not a new technology or a new...
Posted by Michael Leis
in Emerging Platforms, on November 17, 2008 at 11:00 AM PDT
If you haven't heard, Motrin has deeply insulted the mommy-blogging community this weekend in a row over the following video:
It's a truly unfortunate case of an agency picking out the wrong part of the narrative to broadcast. In the entire backstory of the relationship between mothers and their babies, Motrin and their agency chose to...
Posted by Jay Friedman
in Emerging Platforms, on November 13, 2008 at 09:15 AM PDT
Eric Franchi at Undertone blogged about the freemium model (http://tinyurl.com/5659bf) the other day and it was a very well-written post. But Chris Anderson's microphone is slightly larger so when he too addressed the model (http://tinyurl.com/5gpoev) I thought it might merit a counterpoint.
First, yes, there are absolutely certain...
Posted by Michael Leis
in Emerging Platforms, on November 10, 2008 at 05:33 PM PDT
If you're wondering where to shift marketing dollars for smart long-term investing, take a look at where Google can't get a foothold.
The best place to look into future computing trends right now is Korea. They're the closest thing to ubiquitous computing and broadband access the world has at the moment. And Google has started to buy...
Posted by Michael Leis
in Emerging Platforms, on October 27, 2008 at 09:52 AM PDT
The questions from brand managers and executives continue to center around: How do we start building a Social Media presence? If the links that came across my screen over the past week are any indication, the answer is to hire a screenwriter.
Mad Men Live
Back in July I mentioned with a keyboard that Microblogging is Screenplay Writing One...
Posted by Michael Estrin
in Emerging Platforms, on October 21, 2008 at 05:22 PM PDT
It's not surprising that there's a new microblogging platform out there. But for the life of me I can't figure out what the value of Yammer, the new platform in question.
Twitter keys off the question: "What are you doing?" By comparison, Yammer, which bills itself as a work utility, asks the question: "What are you working...
Posted by Michael Leis
in Emerging Platforms, on October 21, 2008 at 09:00 AM PDT
The following is a response to Michael Estrin's Do We Need Twitter For Business? post. My comment got long enough that it should just be its own post:
I think we do need Twitter for business. What's insightful about Twitter is more than a social media platform: it's about beginning to understand how ubiquitous computing is going to take shape....
Posted by Mike Leo
in Emerging Platforms, on October 15, 2008 at 09:58 AM PDT
Before getting in to my first post, I thought I’d take a second to describe my background. I’ve spent more than 14 years in the digital advertising industry, including being the cofounder of aQuantive (which has since been sold to Microsoft). I am currently the CEO and President of Operative, a global enterprise ad management software...
Posted by Mario Sgambelluri
in Emerging Platforms, on October 14, 2008 at 01:20 AM PDT
Nielsen's elayed viewing numbers are in for this year’s TV season kickoff, and they show DVR audiences account for millions of viewers, or as much as half of a show’s audience, reports the NY Times.
NBC’s head of research (Alan Wurtzel) referred to the news as bittersweet due to “commercial avoidance” by DVR...
Posted by Russell Scott
in Emerging Platforms, on October 10, 2008 at 01:34 PM PDT
OK, so we all know that “Convergence,” a now ancient buzzword, has been promised, snatched away, revised, promised with lower expectations, delayed, and alternately hailed as the “End Times” by the broadcast faithful and the Second Coming by the New Media Elite.
Incidentally, I was in NYC for Web 2.0 and went to...