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Posted by Sean O'Neal
in Email, on December 15, 2008 at 03:00 PM PDT
Despite tough economic times, holiday shoppers made Cyber Monday one of the best days for online retail. According to comScore, Cyber Monday accounted for $846 million in online spending, up 15% from last year — and the second-highest amount spent in online retail in over a year.
While many consumers already have their presents...
Posted by Brad Berens
in Email, on December 05, 2008 at 09:00 PM PDT
Maybe it's just because at 40 I've hit middle age, have two kids and can't stay awake all night catching up on email anymore, but I was surprised to see that email is still the #1 internet activity by a longshot in data just released by Mediamark. You can see a PDF of the data here, which shows that at 74.2%email has a 28.2% advantage over the #2...
Posted by Daniel Flamberg
in Email, on December 03, 2008 at 12:00 PM PDT
Half of all the people clicking on your landing page bail out by the time 8 seconds elapse according to SilverPop. Optimizing landing pages is the fastest, easiest most cost effective thing you can do to improve sales, lead generation and customer engagement.
Each minor step you make will increase process flow and drive incremental...
Posted by Mario Sgambelluri
in Email, on November 19, 2008 at 02:00 PM PDT
It's happened to all of us. You unsubscribe from a mailing list, but the messages keep coming. And coming. And coming.
I've always thought it was maybe one in 100 companies that made this mistake, but it's a lot more than that. Twenty percent, according to a recent Return Path study (thank you Marketing Charts for the tip on this).
While most...
Posted by Rich Cherecwich
in Email, on October 31, 2008 at 05:19 PM PDT
I doubt I was alone when I scoffed at the idea that Facebook's chat program would replace AOL's AIM as the king of online instant messaging, and almost everyone I know has agreed with me.
I thought it would be the same with email. I have my inbox, I check it constantly, and if you want to reach me, send the information there, not...
Posted by Sean O'Neal
in Email, on October 28, 2008 at 03:33 PM PDT
I keep getting asked – mostly by nervous database marketers – if the increased adoption of social networks is siphoning off traffic from the email inbox? Fear not loyalists, email is thriving and still the best way to reach your customers. But the CRM landscape is changing, and savvy marketers do need to expand their...
Posted by Brad Berens
in Email, on October 13, 2008 at 06:13 PM PDT
Many press releases cross my email inbox each day, and to my everlasting sorrow many of them are so content free that I've begun to think that the vast bulk of releases exist solely for the sake of SEO.
However, today the Direct Marketing Association has upgraded its DMAChoice tool -- a "newly expanded consumer choice portal site"...
Posted by Sean O'Neal
in Email, on October 08, 2008 at 01:32 PM PDT
Over the past few weeks I’ve been reminding myself of the words of the late, great George Harrison, “all things must pass”. But while we’re hoping the stock market obeys this universal law and we wait for the economy to re-set (and this one could take a while), we will continue to advertise online. Now more than...