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Posted by Evan Gerber
in Emerging Platforms, on December 06, 2008 at 12:00 PM PDT
Twitter isn’t really anything new. It’s actually been around for a few years, but there haven’t been too many people using it. And despite the increasing coverage and popularity of the medium, the audience size isn’t huge. This isn’t to say that it’s going to fail, or that brand managers...
Posted by Evan Gerber
in Social Media, on November 14, 2008 at 03:47 PM PDT
As soon as Facebook enabled domains other than .edu to join up, a number of older users began to use the service. Naturally, as the audience expanded to include siblings and (gasp) parents, the original constituent audience was not always please about it. While conducting research on teenagers and social networking interaction, one...
Posted by Evan Gerber
in Creative Best Practices, on November 04, 2008 at 01:18 AM PDT
More often than not, unless one’s title has the words “design” or “creative” in it, people don’t think of themselves as responsible for the user experience of the product or platform they are working on. After all, senior management never touches the product except in the most abstract way, and...