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Posted by Zaw Thet
in Creative Best Practices, on January 05, 2009 at 08:10 PM PDT
I got derailed from my “Techie in the Wild” series by the holidays, but I’m back with another guest opinion to start 2009 off right. Kim Luegers is the Emerging Media Director for Draftfcb Chicago, a leading advertising and marketing communication company. As she leads her clients (folks like Coors, Taco Bell, Hampton Inn, etc.)...
Posted by Adam Kleinberg
in Creative Best Practices, on January 02, 2009 at 02:56 PM PDT
I run an creative agency with a strong focus on digital. Here are some of my resolutions:
1. Be thoughtful about our process so we continue to consistently create breakthrough ideas that move the dial for our clients AND demonstrate positive ROI. I think an unrelenting focus on metrics can put us in a box where the best idea might not...
Posted by Michael Leis
in Emerging Platforms, on December 29, 2008 at 10:29 AM PDT
February's TV conversion from standard NTSC to Digital TV has dragged on for nine years like a star player who's been sitting on the bench. Much of the talk has been around the conversion itself. But what about the content?
From what DTV I've been able to see, it's not looking good. Lots of recycled content, weather, information loops. Where's...
Posted by Jay Friedman
in Social Media, on December 26, 2008 at 09:42 PM PDT
The ability to target a very small group, or even a single individual online is now possible with good use of social media DIY tools. The problem is that no agency who values its revenues will recommend that type of plan. This is because with the retainer model the client feels like he or she is overpaying the agency. With the...
Posted by Rachel DeFriend
in Websites, on December 25, 2008 at 09:00 AM PDT
X marks the spot for pirate maps, but is it also true for website design? Arrr, says I.
UX is a (not so) clever way of saying user experience, and without a good one, we risk losing customers. No matter how awesome your product or flashy your website, without someone thinking about how users will find it, what they’ll do with it and the...
Posted by Jim Nichols
in Opinions, on December 24, 2008 at 11:56 AM PDT
My parents and I went to an "active adult" community called The Villages in Florida this week. Here are nine things I heard that indicate how much our world has changed via digital. Everyone living in The Villages is over 55, many much older. Incomes range from a little below average to significantly above – all share a...
Posted by Daniel Flamberg
in Websites, on December 24, 2008 at 10:00 AM PDT
The layoffs of 2008 will soon give way to a manic new year’s scramble for new business in 2009. Marketers, agencies and consultants of all sizes, shapes and specialties will madly chase a shrinking pool of new assignments and do their darnedest to seduce customers away from their current providers.
What’s new is that business...
Posted by Adam Broitman
in Creative Best Practices, on December 24, 2008 at 09:29 AM PDT
The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it is the fault of...
Posted by Adam Kleinberg
in Opinions, on December 23, 2008 at 02:07 PM PDT
This past Sunday, as I strolled through the checkout lane in Best Buy in about 42 seconds flat (a feat that had taken between six and eight hours in days of yore), it occurred to me that what Santa Claus really needs is a good marketing overhaul to help rejuvenate the Christmas spirit in these troubled times. Here are 10 steps I would take if my...
Posted by Randy Haldeman
in Wireless, on December 22, 2008 at 12:22 PM PDT
There are no two ways about it: The advertising outlook is bleak. It’s pretty obvious that ad revenues fell this year. Most forecasters see a down 2009 and 2010 as well. If that happens, it would be the first time since the Great Depression that advertising has shrunk for three straight years.
But the top line...
Posted by Michael Lazerow
in Social Media, on December 19, 2008 at 06:29 PM PDT
This past week I had the pleasure of taking part in the launch of VivaKi’s REAL Social Suite. The effort is the first of its kind from any large global agency group to create a scalable, accountable and results-drive social marketing platform for the world's brands. One thing is clear: in the current climate where there is more and more...
Posted by Zephrin Lasker
in Media Planning & Buying, on December 19, 2008 at 10:41 AM PDT
Earlier this week, the IAB issued lead generation guidelines for advertisers and publishers. This is important. As many advertisers move their dollars towards pay-for-performance advertising, they will shift their dollars towards search engine marketing and online lead generation.
There are already numerous recommendations and best practices in...
Posted by Zaw Thet
in Targeting, on December 17, 2008 at 07:45 PM PDT
Over Thanksgiving weekend with my family I took the opportunity to try, again, to train my mom on sending text messages. “Mom, I’m usually in meetings with people or on a plane, so I can’t always answer my phone- just send me a quick text I can get the gist of what’s going on and then call you back when I have a...
Posted by Mark Spates
in Targeting, on December 17, 2008 at 03:00 PM PDT
data portability has been all the craze with google, myspace and facebook fighting for supremacy over the user social graph by allowing for single sign-on throughout the web. this movement to knock down the data walls that have been keeping our profile data, content and friends captive comes with some interesting possibilities of where data...
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