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Posted by Dan Wald
in Creative Best Practices, on March 18, 2010 at 03:49 PM PDT
I learned something very unexpected when I wrote "Ad Asylum". I learned how to tap into the most creative tool I didn't even know I had.
You'll find that if you write a book, everyone has two questions for you.
How long did it take to write, and how did you come up with the idea?Stay informed. Join Dan Wald as he presents his workshop, Welcome...
Posted by Michael Sprouse
in Creative Best Practices, on March 09, 2010 at 08:52 AM PDT
For anyone who is familiar with online advertising, you no doubt have read stories about how convoluted it is. You might have read stories about CPM’s fluctuating, more Web sites and publishers tinkering with a subscription model to offset pressure-packed margins from advertising, or even one story written in Mediaweek on the heels of the...
Posted by Michael Sprouse
in Creative Best Practices, on February 22, 2010 at 01:46 PM PDT
Corporate culture is a topic that is very important and often overlooked by many businesses. The detractors claim that it is difficult or even impossible to measure the impact that corporate culture has on the bottom line. Phrases and topics like "employee empowerment," "managing from the bottom-up," "management training," and "employee perks" are...
Posted by Jodi Harris
in Creative Best Practices, on February 12, 2010 at 02:15 PM PDT
Apparently, I'm not the only one who was bored by the proliferation of talking babies and cute dogs in this year's crop of Super Bowl ads. The Association of Independent Creative Producers (AICP) has had enough of these cliched ads passing as the pinnacle of creativity, and has put together a hilarious campaign to promote a resurgence in...
Posted by Kevin Ryan
in Creative Best Practices, on February 10, 2010 at 01:47 PM PDT
Oatmeal is just about the sexiest breakfast the world has even known. Well, maybe not, but with a little help from creative marketing initiatives, who knows? OMD partnered with in-text platform Kontera to take oats to the next level, so to speak. At yesterday's session of the iMedia Brand Summit, OMD and Kontera described the depth of the...
Posted by Michael Sprouse
in Creative Best Practices, on February 10, 2010 at 08:44 AM PDT
Now that we’re a few weeks into the New Year, and everyone is wondering where the online advertising industry will go in what will hopefully be a prosperous and profitable year for everyone, here are five predictions for the online advertising industry in 2010: Campaign Measurability For the past few years, many experts have claimed that the...
Posted by Adam Kleinberg
in Creative Best Practices, on February 08, 2010 at 12:02 AM PDT
1. My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a win!
2. Betty White was the best of this year's "surprise tackle" ads. Don't know what it has to do with Snickers satisfying you, but it made me laugh.
3....
Posted by Rob Rose
in Creative Best Practices, on February 07, 2010 at 01:15 PM PDT
So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game.
Super Bowl advertising has, of course, been around since...
Posted by Michael Leis
in Creative Best Practices, on February 02, 2010 at 09:16 AM PDT
Underlying the beginning to the social media era of computing is the wide realization that there's more to digital than compelling visual design: it must work with the intended audience and their expectations.
Among even the most removed from the day-to-day of making Websites, widgets, and mobile apps, brand leadership is finally starting to...
Posted by Michael Sprouse
in Creative Best Practices, on January 20, 2010 at 01:48 PM PDT
Some may say now is the worst possible time for businesses to tackle new initiatives, particularly ones that do not immediately reap monetary benefits or generate recognition and accolades from industry peers. With the economy still struggling, and business hard to come by for every media company, it is difficult for many to foresee any value to...
Posted by DJ Francis
in Creative Best Practices, on January 06, 2010 at 09:16 AM PDT
I'm proud of Critical Mass' standard of always seeking the extraordinary. So you can imagine my self-disappointment when I sat down to write another "top 10 predictions for the new year" post...it felt decidedly un-extraordinary.
So, forget about 2010. Let's talk big. REALLY big.
Here are 10 predictions for the next decade. That's right,...
Posted by Jonathan Richman
in Creative Best Practices, on January 05, 2010 at 10:15 AM PDT
As you catch up on all the emails you missed over the holidays and wonder where to start on your massive list of "to-dos," I'm going to recommend you take a moment for a quick read. Today's post is really simple. It's not another "XYZs of the DECADE!" or "The Most Important Things of 2010" type post, of which I'm sure you're seeing plenty. [Note:...
Posted by Robert Boman
in Creative Best Practices, on December 30, 2009 at 11:17 AM PDT
The secret’s out: I’m not exactly a blend-into-the-background kind of guy. I like to come out on top, whether it’s catching the biggest fish, scoring the cheapest plasma, or putting away one more hot wing than the guy next to me.
That doesn’t change when I’m at the office. Unfortunately, it’s easy to get...
Posted by Daniel Meyer
in Creative Best Practices, on December 16, 2009 at 02:50 PM PDT
Carl's Junior has taken augmented reality to a relatable and exciting new level. For the launch of its new Grilled Chicken Salads menu, Kim Kardashian has been hired as the spokeswoman for a multi-faceted digital campaign. The digital campaign, created by 72andSunny, digital AOR for Carl's jr. & Hardee's, has a ton of...
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