http://blogs.imediaconnection.com iMedia Connection http://www.imediaconnection.com/email/images/logo-rss.gif http://blog.imediaconnection.com en-us Tuesday, 6 Tuesday, January 06, 2009 2009 http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: Thanks for the plug Adam. Interesting take on utilizing Twitter Name as a field in lead generation campaigns. I can definitely seeing that happening in the future.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: You must have bugged my office during our planning brainstorms because Twitter as well as other community based social networking tools have come up many times and we're already laying the groundwork. One of the key factors though is the adoption rate among your target demographic. For example, with the older demographic (45+) these tools still don't have a huge adoption rate, which we look at as an opportunity to test and get it right before this demographic does hit massive adoption.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: evan lang
Content: my feeling is that the branded app space is quickly becoming similar to a grave yard as the vast majority of branded apps have a short life and die rather quickly. When done successfully (and this is extremely difficult to do and takes more than just the right team building the app) they can be very effective advertising vehicles... your engagement metrics prove that to be true. The problem is that that engagement is all too often short lived. Custom built branded apps may initially offer more engagement than TV spots but it is not as reliable and in the end often falls short of the aggregated engagement a tv campaign can provide. Kidnap is one of the exceptions... the learning from that app is that the branding is totally ancillary to the functionality of the app. As for Reebok Talking Crazy app, it had about 100 daily actives (approx 8,000 MAU's) as of Dec 8th (the date of your post) and has about the same today. It started out strong in mid Nov, presumably due to a CPI campaign and early adoption but after a week's time traffic quickly tapered off to the 100 dau level… not sure i'd call that an overwhelming success and to your point about the importance of marketing, it's evident that this particular promotional effort fell short. Bottom line is it's difficult to build and maintain engaging, branded applications and while there have been successes in the market, some by you and your team, generally speaking branded apps have not proven to be the "grailish” solution that some people prop them up as. We (at appsssavvy) have had some successes as well with branded apps but we always look to high-level integration first... leverage the existing audience and creating an even better, branded user experience... we think that this should be the first direction taken for brands in the space.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=235 Commenter: Joseph "Giuseppe" Zuccaro
Content: Dr. Drapeau can argue until he turns blue. Corporations have the same rights as individuals to promote themselves on Twitter. And like in all media, consumers have the right to ignore. On TV, I can change the channel. With print, I can turn the page. With email, I can click "delete." And with Twitter, I can follow or stop following. Personally, since I am in the marketing and sales automation space, I follow many B2B companies and brands on Twitter. Most of their tweets are sporadic so I'm not being inundated with Twitterspam. In the consumer space, this may be more problemmatic, but once again, the follower has the ultimate power to un-follow. Best, Joe "Giuseppe" Zuccaro www.marketing-consigliere.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=235 Commenter: Joseph "Giuseppe" Zuccaro
Content: By the way, I did not mean to be disrespectful to Dr. Drapeau. I've met him and follow him on Twitter. I think he's a great person. I just disagree with this particular perspective.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Jay Stein
Content: Why the surprise? Isnt myopic to think that those people under the age of 50 own the web and usage, after all the World Wide Web was invented by people who are now the same age as those you have quoted. The generation you have quoted, changed the world in the 60's and 70's from social norms (remember, "peace, love, rock n roll) to poltitcal activism and politcal oversight (Vietnam War and Watergate), and it stands to reason that web adoption would be there. If, as members of the Online Marketing Community, we were to start start looking at the world from outside our personal perspectives, we would all be far more effective.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Joh Audette
Content: Umm... It's a little bit insular to think that "old folks" aren't up-to-speed on, and users of technology. I started one of the first interactive agencies in 1995 when I was 51 years old. A year after that I started one of the first online press release services (Internet News Bureau). And now, at the age of 64, I'm launching another interactive agency and it's going great. Heck, my friends are even starting to understand what I do now. Old folks love to forward emails (unfortunately), they love to shop online, they love social media. The boomers have always been the pig passing through the python - and it's no different now. Catering to these decrepit old folks offers massive opportunity. After all, they have all the money. But those under the age of 30 are going to have to acknowledge that the seniors are sentient.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Jim Nichols
Content: I was clearly not clear. ;-) I am not at all surprised. I just felt that most people in the industry would be. As my personal blog can attest, www.oldestliving.com, I am well aware that older people are digitally aware, though the prevailing wisdom in our industry has always been the opposite. My goal was to demonstrate, not to express shock.To summarize: me like older people. me am older people.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=261 Commenter: Nick Zink
Content: Great post Adam. For me, as a digital creative at a traditional advertising agency doing its best to excel, a few things come to mind (to name just a few): A) Stay on top of the many continually evolving tools available to me (social media touch points, video, mobile, email, PR, etc.) B) Find ways to team up with others in my building to use these tools affectively and seamlessly to create engaging and SUCCESSFUL initiatives for our clients (Uber critical to be friends with those on ALL sides of the "marketing table”… the days of department silos have been destroyed… it will take a complete agency effort to succeed). C) Better understand who I'm marketing TO / creating FOR. These days, segmentation isn't made up of "groups” anymore, but of "individuals”… It takes one pissed off individual with hundreds of social network followers to really hurt a brand; we best understand well who we're marketing to.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Adam Broitman
Content: Sean, I most certainly AM bugging your office! I certainly do not think testing Twitter where there is not adoption is a good idea- but do you not think that- since some of your demo (albeit small) is on Twitter, it may be a great time to test?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: It's a balance between having enough fields in a lead form to generate a quality lead and having too many where you reduce your effectiveness. We look at Twitter (at least right now) as a better relationship building tool once we've already begun to build the relationship with our audience. That's why we started using Twitter (although on a small scale) this year.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: Chet Geschickter
Content: Jeff, You should check out the ThikBalm Innovation community. Its an online forum dedicated to immersive environments. It brings together industry professionals that are interested in brainstorming on the topic. It's a little involved (built on the Spigit gaming engine), but it brings together Virtual World professionals to work on projects.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: sandy romeo
Content: As the nation deals with a financial and economic crisis, people in the online advertising business are bracing for a slowdown. Advertising methods that are unproven or experimental might end up being cut as budgets shrink.Companies dependent on Internet-based advertising are bracing for a slowdown as financial-service companies cut ad budgets. "The first six months of the next year will be slow.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: sandy romeo
Content: There's some really unique new business models coming downstream built in some cases specifically for virtual world brand marketing. Some relate to virtual goods and services, some to cross-world experiences and even some taking a more augmented reality approach. So, great news for brands - they have a choice.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: While budgets may be cut back, that doesn't mean that innovation and forward thinking needs to disappear. Companies that fail to test new and potentially more effective methods are setting themselves up for failure.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Adam Broitman
Content: I could not agree with you more Sean
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=42 Commenter: Greg March
Content: I take the challenge. Also I don't advertise, I "sell" things to my customers and I often consider local propriators for examples of what to do and what not to do. For example, my first experience with "social marketing" was probably my baby picture in my pediatrician's waiting room.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=42 Commenter: Kip Edwardson
Content: I'd love to, but "customers" for us would be retailers, as they directly buy our products. Consumers is the dirty word used to describe people who purchase and use the product (please don't consume what we make). We have seperate departments for customer service, and consumer service. If I started using "customers," I'd get corrected every day.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=45 Commenter: Louise Scrazzolo
Content: What is your opinion of the Flock browser?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=56 Commenter: Nanette Marcus
Content: I, too, loooove this ad!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Mario Sgambelluri
Content: We're all guilty of relying too much on numbers. They're hard to dispute; they're easy to trust; and they're the strongest way to affect business decisions. Look at it this way: your chances of being fired for following the numbers are much lower than being fired for following your heart. But you raise a good point. All I add is that this probably isn't an either/or situation. My bet is that those who can strike a healthy balance between technology/numbers/machines and instinct/strategy/creativity will ultimately end up ahead. At the risk of irking some good friends, I'd say this is the best post on the blog so far, Jim! And at the risk of sounding like a complete nerd, I have to ask, is Doctor Whorf related in to Lieutenant Worf?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=56 Commenter: Michelle deLeon
Content: I agree! This has definitely been one of the most creative ads i've seen in a long time...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Jim Meskauskas
Content: If Dr. Whorf isn't related to Lt. Worf, they SHOULD be.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Frannie Danzinger
Content: Jim, I do appreciate your words because they stopped me in my tracks, if for the moment, to THINK! I tend to agree in part, but disagree in that although homogenization seems the likely path, all of the "group" activity and technology does cause me as a human and as a media strategist to think even more about each person I am trying to persuade, transform or the like. The path toward habit-changing of a "group" is not straight and narrow, thus the necessity to really think about the individual. Thanks for the thoughts .. .
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Tom Conrad
Content: Hi Michael, this is a great topic and is really the first thing our advertisers ask us about. The key to the entire thing though is that no ads are shown when the player is in the background minimized, or when you're listening to it in another tab. For most Internet radio solutions, this really is a big problem, but the great advantage we have is that Pandora's audience is very engaged. They lean in an average of 8 times an hour to interact with the player -- rate a song, buy a song, skip a song, pause, etc. And each time they do that they have to bring the window or tab to the foreground and it's only in those moments that we show an ad -- when the user is engaged and paying attention. This means that each impression on Pandora is a guaranteed view. As a result we have some of the highest click through rates going. Sure there are people that listen all day in the background, but they're in the minority and there are plenty of listeners out there that are clicking to make up for those that don't interact. Hope that helps you understand our model a bit... Best, Tom Conrad - CTO @ Pandora
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Michael Estrin
Content: Thanks Tom, let me just say first that I do love Pandora. It really is one of my favorite sites on the web. I'm glad to hear that I'm in the minority as far as users go.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Keri Albers
Content: I wanted to chime in on this blog as I have become completely fascinated with Pandora and listen to it every single day at work and home. My taste in music is completely eclectic so I find myself going back to the computer all the time to check the song, album etc. and I actually find myself watching the ads EVERYTIME I check back on my PC. The set up of Pandora is beautiful and very non-evasive to the user- the ads are done very well...and this is coming from someone who works in interactive media and is extremely critical of advertising. I adore Pandora and was excited to see the break from MSN.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Anna Squibb
Content: It's pretty difficult to NOT love Pandora. It's fascinating. It knows me - I love that. In fact, Pandora was the first app I downloaded to my iPhone. Of course, Pandora for iPhone is advertising free...for now.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Nanette Marcus
Content: I'm a Twitter fan. While it might be a shiny new diversion that could be replaced by something even more addictive, as you suggested, I'm happy to play with it for now. I enjoy checking my friends' Tweets via my phone while waiting at the doctor's office or somewhere else where I'm otherwise left twiddling my thumbs. I also enjoyed reading my friends' Tweets while watching the presidential and vice presidential debates. Sure, I could gather with them in person to watch the debates to get face-to-face interactions, but that's much easier said than done with folks I know in the Twitterverse across the country. What's ironic to me are folks I know who loathe Twitter but embrace Facebook's status updates. (Not that YOU fall into that category...I'm just observing an ironic yet common stance.) Having said all that, I realize Twitter isn't for everyone, but it's found a fan in me.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Jeff Berkwits
Content: Twitter is, at the moment, both a tool and a trend. Will it be replaced by something even more addictive? Absolutely, as will, over time, YouTube, Facebook, MySpace, World of Warcraft, and just about every other currently popular Internet obsession. However, as a tool Twitter potentially has some serious lasting power. The problem is that it's the flavor of the moment, and as a result its authentic benefits are more often than not overlooked and/or overblown. At Upper Deck we are experimenting with it for some very specific game and tournament-oriented purposes. We're not yet sure it'll be the right tool, but it does show potential. Combined with the other tools we're already using or looking into, including YouTube, Facebook, and others, Twitter is just another avenue for us to connect with, market to, receive feedback from, and ultimately better fulfill the needs of our customers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=62 Commenter: Keith McDuffee
Content: Actually, since none of the writers for TV Squad were considered "employees" of AOL -- only as freelancers -- they are allowed to, rightly so, act as freelancers. They are allowed to shop their wares to wherever they want, so long as they do not use the same content in two places. And we're very careful that they adhere to that golden rule.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=62 Commenter: Michael Estrin
Content: Thanks for clearing that up. Still kind of a strange situation, if you ask me.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Jason Baer
Content: Not only is Twitter becoming the world's newspaper (it's often easier to keep up on news, sports, etc. through Twitter searches than it is to go to a Web site), but Twitter is enabling authentic, powerful interactions between brands and customers. I just wrote a post about Twitter success stories and horror stories, showing how business can use it (or not) effectively. "Why Twitter is the Anchor of the Social Media Team" http://budurl.com/y6p9 Jason Baer Convince & Convert - Internet consulting for agencies Blog: www.convinceandconvert.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=67 Commenter: Sean Cheyney
Content: Great post! It's easy to forget that everything is a balance. Unfortunately, too many of us get this reminder when we're well into our second or third week of extreme sleep deprivation wondering why everyone is saying that we're grumpy.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=73 Commenter: Kip Edwardson
Content: We'll be getting into SMS to build on our popular email programs, but we see a lot of interest in this space from our retail partners. There is a lot to learn with mobile, so I hear ya on the "failures" part, but I like to refer to them as learning experiences. If you don't take risks, you can have big rewards. In addition, more money toward search, both paid and organic.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Jessica Coghan
Content: This could be huge for MSN! Here's hoping they move up from JV!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Adam Broitman
Content: great post!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Adam Broitman
Content: sorry, the interface cut me off before i could finish. Great post! The idea that people will begin to search for things from social environments is incredibly profound. Social search is going to have a huge impact on the entire space and it was a coup for MSN to get into the position they are in.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=69 Commenter: Carol Phillips
Content: Hi Jim: Nice to see your name pop up. Thanks for the insightful comments I have come to expect from you, I look forward to more. BTW, I agree with you on Twitter, it has a weird fascination, the idea that people I don't even know would be interested in what I am doing or thinking. I am blogging at www.millennialmarketing.blogspot.com.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=87 Commenter: Evan Lazarus
Content: There is no doubt that when developing a viral campaign, sometimes we need to tap into the edgier side of human nature. The Diesel piece is very funny and was no doubt a viral success...but at what cost? If we look at the Levis viral campaign (www.unbuttonyourbeast.com), it is still edgy, but took a slicker, less "dirty" way out. Then again...brands like Diesel and Abercrombie brandish sex around in a way no other can.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=86 Commenter: timothy crew
Content: This is a election so we have to take lot of steps to control the unnecessary. _____________________ timothycrew [url=http://fsbo.fastrealestate.net]sale by owner[/url]
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=78 Commenter: Mark Silva
Content: Hey Kate, under my recent iMedia post http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=92 was a recommendation to read your article as "related" to mine, and I agree with the algorithm. I think the Social Spectrum tool informs why people are or aren't populating their Social Spaces. Social Media all looks like one thing when it's many. I compare it to thinking about Los Angeles as a single city rather than its diverse parts/communities. Providing any kind of mapping assistance might also help people to get from one side of the space to another. Thanks for your post. Be Great. silva
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=92 Commenter: Michael Estrin
Content: I'm really fascinated by the diagram you made. We truly do live in amazing times. As I write to you via Outlook, I'm open to IM chats via AOL, trying to check my Facebook (but my account is down for maintenance) and I've got a window open on Flickr looking at a friend's baby photos. And of course, I'm working silently with the other editors by sharing our lineup through a Google doc. And all of that is just a regular day of connectivity. The next big breakthrough, in my opinion, is the tool that lets me manage it all in one place with the press of a button. That's when things will really get interesting for the world.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: Erika: Technology Goddess
Content: This is a brilliant idea and I expect that we will see more brands following this trend in the near future. Disney is an expert at immersing us into imaginary worlds (via Disney World etc..) already, so naturally creating a virtual Disney branded world is not too far of a jump for them. Second Life has proven that branding via virtual realities can be lucrative.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=103 Commenter: Jay Friedman
Content: I've been harping on this forever and one of my recent imedia blog posts (Microsoft: Lose the battle to win the war) comments on it. It seems as though the further they head down this path the further they become an information monopoly which is sure to get broken up. Congrats to them, I guess? :)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=105 Commenter: Bob Sacco
Content: Gretchen, interesting thoughts, but I believe you are falling victim to a sweeping generality when it comes to digital as well as ad networks. I'm not going to attempt to make an argument for Facebook, Meebo and Twitter, etc... but what I can make a case for is VERTICAL AD NETWORKS. As you say Chrysler may be cutting back their "experimental" ad campaigns, but I can guarantee you that their digital buy on vertical ad networks for Autos will remain at the top of their list and will potentially increase if available. Placing your digital media dollars on Exclusive Vertical Ad Networks that 100% contextual to your brand will continue flourish in tough economic times because it is one of the smartest and most efficient buys for a marketer. Case in point, did you know that 70% of all travel planning now takes place online? So much for that 2/3 page ad in the Sunday newspaper in the travel section.... -bob sacco travel ad network
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=108 Commenter: Erin Fox
Content: So glad to see an agency like your really understand the importance of conversational marketing.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=102 Commenter: scott broomfield
Content: Dittos to Mike. It is your inventory - don't give it away. Now, to not give it away you must create value for it. Create value by making it more attractive than the next person in line. Make your content relevant, engaging and and non-intrusive. And, if you really want to differentiate yourself, and (fair warning) this is self serving, then add interactivity to your message. Help your viewer / audience engage with you. www.veeple.com Scott - CEO of Veeple
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: recordonlineguide.bl webrecordcb
Content: your absolutely right!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: recordonlineguide.bl webrecordcb
Content: Go to http://RecordOnlineGuide.blogspot.com and find Top Ten list of where to find the best public record search databases online,Search thousands of official public record sites to find court records, criminal records, property records, and more. Find people, property, criminal and civil cases, and other background check information quickly, easily.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: Kenneth Kong
Content: Matt, for some reason the links in this post do not work. Cheers,
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=118 Commenter: Kip Edwardson
Content: Day in and day out, at work, I'm confronted with people who don't read blogs and don't care about blogs. Never did, never will. I like reading and checking certain blogs because in this space, someone else is doing my "homework" for me. I wouldn't compare that to reasons for visiting Flickr or Facebook. And I find it somewhat humorous that bloggers (see: Jaffe) are always the ones defending blogs (or, at least those making money off them). As for journalists, when they publish a story they have rules to follow, but those rules (like fact checking, leaving opinions out of the story, no sandbagging, and accepting bribes) don't apply to blogging.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: John Goslino
Content: Yep, links don't work for me either. Good advice about Google Reader and centralising the reading task, I have checked it out (as was using other tools) and it works for me too.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=121 Commenter: Xavier Wynn
Content: who has the best solution in the immediate future for software that combines, amasses and filters all these seperate social networks - especially microblogging? can tweetdeck function for the microbloggin/blogging universe as adium does for me with IM?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: Matthew DiPietro
Content: @Kenneth - Thanks for the heads up! I'll look into it asap...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=122 Commenter: Carol Phillips
Content: Great article, thanks for explaining.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=128 Commenter: Dmitry Povet
Content: Brandt, Thank you for the post, I'd like to mention that then formula is correct. As I got it, Google counts average simply by division of Total Time (TT) to Total Viewers (TV). Simple formula of average. AvgDur = TT / TV To count real average we have to divide TT by (TV-BV). So, another simple formula is: X = TT / (TV-BV), where TT = TV x AvgDur
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=31 Commenter: Bithika Mehra
Content: The timer bit is quite cool and so is the concept. But dont see this tying in with the product too well
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=129 Commenter: Z Nooruddin
Content: bollocks.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=118 Commenter: Z Nooruddin
Content: Thanks for this. Very thought provoking.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=138 Commenter: Jason Baer
Content: Email isn't going anywhere. Relevant email is still very desirable to consumers, and its ROI makes it desirable to marketers. But, marketers worried about social media hurting their email program have it entirely wrong. We need to make our email campaigns more like social engagements, where recipients feel like they have a true 1:1 relationship with the brand. Today, too many companies are still using "batch and blast" techniques that treat email subscribers like data points, not individuals. The rise of the social networks has proven that we will use online community in place of three dimensional connections, that we crave to be treated personally even in an impersonal computer environment. The only thing that can kill email is email itself, and the people pressing send must commit to segmentation and personalization in ways they haven't before. The social networks are changing the expectations of the consumer. JASON BAER Convince & Convert *Where social media and email collide* Blog: http://www.convinceandconvert.com Twitter: @jaybaer
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=134 Commenter: John Gray
Content: Wow, what a rant. I'll try to compose my thoughts in a little more organized manner, but forgive me if I rant back a little because I'm shocked by this post. First, it's interesting that your first attack against display ads is based on response rates (and I hope you actually don't just mean click rates). I actually agree with you that response rates are going down, but I also know that many agencies aren't buying display ads as a primary source for direct response. Many buy display ads for the impact they have on attitudinal measures like awareness, purchase intention, etc. Incidentally, several advertisers using IAB, ARF, and ESOMAR, backed research have clearly demonstrated display ads effectiveness at doing so. Second, I actually got confused by your second point "search wins.” I agree that search is often the most efficient direct response channel, but I got thrown off by your admission that BT might work wonders for a client that is interested in direct response. Wasn't your first point that, even with BT, display doesn't work? That response rates are only going down? Third, your stereotyping of CMO's is troublesome. I'm sure there are some CMO's that don't know the first thing about digital, but to cast them all as idiots that can't learn or think for themselves doesn't fit with what I've seen and seems borderline inappropriate. Also, aren't you supposed to be leading clients (VPs of Marketing and CMOs) toward the best solutions for them online? So if CMOs don't get it aren't we as agencies partly to blame? And what the heck did this point have to do with the death of display anyway? Fourth, who actually thinks the CMO needs to know about the intricacies of view-throughs, cookies, etc.,? Shouldn't we be talking to the CMO about how to accomplish business, marketing, and communication objectives and not the details of how cookies work? Finally, I agree that content is king. But to say that viral content is the only, or best, way to drive awareness is plain foolish. Again, there is plenty of evidence to the contrary. Not every marketer has the same objectives or target audience as Burger King and not every marketer's audience wants viral content from them. I know blog posts aren't as well thought out or edited like traditional articles, but the angry tone of your rant and the flawed logic that fueled it made some of your more relevant points nearly invisible. I guess one of the best parts of the Web and its interactive nature is we get to have a conversation right? So maybe you can post back and help us understand what you were actually trying to say.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=141 Commenter: Joseph Miller
Content: I agree with your Contest 3.0 idea, but I think it might detract from the authenticity if the winner's correspondence is heavily edited and I bet it's not needed in most cases. Focus on providing them a great experience instead.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=141 Commenter: Michael Leis
Content: Absolutely Joseph, that's why I chose "edit" instead of "heavily edit." Like a reality show, the content would have to be managed and edited to support the best possible audience experience through the lens of the winner. Thanks again for the comment!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=146 Commenter: Troy Jensen
Content: You are 100% correct Jay - and I am finding Compete's offerings (full disclosure - I use Jay's networks and they use Compete for their data services - btw everyone should use Jay's networks, I am very biased in that regard!) to be pretty darn accurate - more so than some of the pricier services. Quantcast I have yet to dive into in depth, but free is free! Good post Jay, I am seeing ComScore next week and interested in how they are justifying their costs...but since I have Goodway, Beep! and Ivy Pixel, I'm not too worried! (Just so you all know, Jay once fired me after a week - and yet I STILL can't say enough about his networks!)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Jay Friedman
Content: The answer to your question is that in 10 years, this is a likely scenario for business and personal. When we want a babysitter now they ask us to text them because we're not friends with them on facebook, and they don't check email.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Deb Haldar
Content: Rich, I do agree with you. Social Networks are now becoming the 'one-stop-shop' for users. If they wanna exchange messages (as you mentioned), serach for jobs, contacts, play games, find a date etc, they are using facebook. They don't need to open multiple browsers for multiple tasks but just one social network and carry out whatever they want. I am sure we'll see wiki functions etc. soon on social networks. Why use an email thread for a discusion if i can write on my friends wall and all others in the gang can see it? why search for a community on google if I know its there on facebook? why visit speeddate.com if its already an application on facebook? and so on ... Even from the monetization point of view, many ad networks are now targetting popular applications within a social network (like meet new people etc. having crazy traffic) What if social networks like facebook build a search engine feature aswel ?? That's gonna make them a complete one-stop :)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Jason Baer
Content: For many people, Facebook is a de facto operating system. It's the interface that they are in the most (Twitter too for some). Thus, messaging through social networks has 2 main advantages: not having to change software programs, and a (comparative) lack of Spam. When more and more brands have set up shop in FB, Twitter and elsewhere you'll find more users getting friend requests from John Deere. That's going to change the game considerably, as one of the main benefits of social networks messaging goes away. Social network messaging is going to replace some peer-to-peer communication (although I'd argue that text messaging is a greater disrupter in that regard), and those networks are a real opportunity for brands that do it right. Long-term, email isn't going anywhere. It's too multi-faceted and offers too much control to users to be replaced by a private messaging system.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Linda Nawrocki
Content: This topic is something we have been tracking and talking with ExactTarget about. http://www.viewfromw6th.com/2008/10/convergence-and-subscriber.html I am wondering who the first ESP to integrate with social networks for CAN-SPAM compliance will be?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Jake Falkinder
Content: Great article Jim, I totally agree on avoiding the lure of 'shiny things'. All too often digital marketing budgets are pushed towards the latest and 'greatest' gimmicks, only to find that their channel has either not yet reached a point that is past the gimmick status (thus is not a respected marketing channel), or is simply not understood due to its infantile state. A great analogy in the human world, is that at 1-2 years of age, infants learn to say a few words....but that doesn't mean they're ready to stand in front of a lectern and present their opinions to 1000's of people. The same applies for digital channels. A few more to add to the list: 1. Take it back to grass roots. Start with a clean slate, and identify what the company objectives are. Identify how they can be achieved, enhanced or made more efficient using digital techniques. 2. Design all web-based and interactive applications based on usability principles, and include usability testing and re-development as an integral step within any digital project. And proper usability testing - workshops with real users of all types, performing real world tasks. 3. Identify the goal of each campaign and website before the creative ideas for each are even discussed. This ensures that the bigger picture isn't lost. Ideally the goal will be a numerical figure (x amount of sales, y clickthroughs, z subscribers added to the database etc). Track the success of campaigns against the goals, be sure to conduct post-campaign reviews with all stakeholders to discuss why certain campaigns exceeded goals, and why others failed dismally. 4. Slow down! Every organisation is in a mad rush to get their digital message out there, but remember, the target audience isn't going anywhere, so run projects with generous timelines rather than ones that cut corners. 5. Hire a technical evangelist to monitor your competitors' online activities, and track their success/failure. It's a lot cheaper to learn from the mistakes of others, rather than dive in head-first and find them out yourself. 6. Similarly, find yourself a brand evangelist who can target online communities that suit the organisation's image. For example, blogs, forums, review-based websites. I'm sure there are plenty more....the thought of total control over an organisation's digital channels is indeed a beautiful thing. Of course, in practicality this will never happen as there will always be multiple stakeholders who will have an influence or a company's digital activities, however if each of the concepts above is presented to these stakeholders in way that is relevant to meeting their own targets, we may have at least some success in the meantime (at least, we work towards climbing the corporate ladder high enough to command full control of the brand!)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Kevin Doohan
Content: love this! nice job. I lead digital for several big brands. I talk about #1 ALL the time. Banners work. We need to focus on making them work. Cannot ignore social but why oh why would we not work *very* hard to optimize one of the proven tactics we have in digital? #2 doesn't apply so much for me, #3 we're doing it with our media agency, #4 all over it, #5 yup. doing it, #6 is my highest priority #7 is a good idea that I should be exploring more aggressively. #8 already over it, and #9 we're doing as well. I delighted to say we would score well on your report card. Something I'd add is search. Search can deliver many benefits: branding, acquisition, direct response, all of the above.... Big brands should be more aggressive with search. That's an area for further focus and experimentation that has more upside than social for the short term. Thanks for inspiring me to comment this morning. Enjoyed the list.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Jim Nichols
Content: Kevin is totally right. How could I forget Search. Should be number zero, before all else. And I love the idea of a technical evangelist, Jake.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=152 Commenter: eNumerys Global
Content: Although I do agree from a Marketing persepective, it's better to have a conversation than talk to yourself, Blogs or 'web-logs' started out over a decade back as 'logs' or online journal entries sans any conversational aspect. Cheers!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=134 Commenter: Kevin Doohan
Content: attention getting headline and controversial position... but dead wrong. sorry. I appreciate the crystal ball view here but display's demise is greatly exaggerated.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=151 Commenter: Roger Samuel
Content: Interesting! Today while I was browsing I came across a website that might be of interest to you. It offers SEO services. Its name is SEO Traffic Spider. Its website is www.seotrafficspider.com. They offer services in the fields of: SEO Suite of Services SEO Copywriting Do It Yourself SEO AdWords Optimization / PPC I must say their site is well structured and their offerings are also impressive. I also did try out the Business Profitability and Scalability Meter, which showed me something which I really did not know about. This can boost traffic and as traffic gets boosted, the probability of Sales increasing is high, which eventaully leads to higher ROI!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=142 Commenter: Roger Samuel
Content: Interesting! Today while I was browsing I came across a website that might be of interest to you. It offers SEO services. Its name is SEO Traffic Spider. Its website is www.seotrafficspider.com. They offer services in the fields of: SEO Suite of Services SEO Copywriting Do It Yourself SEO AdWords Optimization / PPC I must say their site is well structured and their offerings are also impressive. I also did try out the Business Profitability and Scalability Meter, which showed me something which I really did not know about. This can boost traffic and as traffic gets boosted, the probability of Sales increasing is high, which eventaully leads to higher ROI!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Roger Samuel
Content: Interesting! Today while I was browsing I came across a website that might be of interest to you. It offers SEO services. Its name is SEO Traffic Spider. Its website is www.seotrafficspider.com. They offer services in the fields of: SEO Suite of Services SEO Copywriting Do It Yourself SEO AdWords Optimization / PPC I must say their site is well structured and their offerings are also impressive. I also did try out the Business Profitability and Scalability Meter, which showed me something which I really did not know about. This can boost traffic and as traffic gets boosted, the probability of Sales increasing is high, which eventaully leads to higher ROI!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Metin Odemis
Content: Why not embed Gmail in Facebook or Friendfeed. Then no matter if people use email or social networking, the message would come across. Maybe someone is already working on this... Hmmm...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=162 Commenter: Carol Phillips
Content: Andy: Terrific analysis and ideas, but they are from a rational, media point of view. As a brand strategist and former advertising person, there is another factor that will make it hard for online to fully equal television as a branding medium: emotional impact. We still go to movie theatres even though we know we can see the same movie shortly in the comfort of our homes. The same is true of commericals; the impact of the sound and picture quality of a commercial on HD-TV is far superior to the same communication on the second or third screen. Brand advertisers pay millions for 'production values', which is code for beautiful film and fabulous sound that is capable of evoking a tear or a laugh. The mysteries of brand affiliation are too profound for advertisers to ignore the advantages of big screen impact anytime soon.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=162 Commenter: Victor Jory
Content: Think of the internet as TV in 1963. A good and growing idea that needs development. Big difference being a very few people with a very large budget developed the TV industry. On the internet the two-guys-in-a-garage model is commonplace. So, a lot more "channels" to manage. But you can be sure, at this very moment, individual programmers and programming teams of 100s are writing software to integrate the promotion of business products and services into social media networking, in an across the board method that will allow business to engage their consumers on a peer level, in the spaces they already occupy. Whew! That said, TV and Screen media still works because all existing generations except those born in the last 5 yrs, were raised on TV; and business in general rarely embraces change eagerly. My 1956 Chrysler Imperial has almost every feature and accessory that my 2004 Gran Marquis does.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=165 Commenter: Rick Stratton
Content: Social networking optimization takes more time versus SEO. SEO typically you hire an expert once per year, quarterly etc to make sure your site is google friendly. But SNO has to be ingrained into your people. Also, I think SNO really works better for individuals, then it does for brands. It can work for a brand - but it's so personal that you really need your people to infuse your brands SNO into their personal online activities.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=165 Commenter: Michael Leis
Content: Hey Rick - Thanks for the comment. I'm not referring so much to SEO as I am SEM/Paid Search where you're infusing a lot of cash into the situation to generate/calibrate rank and then pear down budget to a balance of click quantity/quality. In essence, Social Media is coming at search placement from your staff and consumer advocates rather than funneling volume at your properties. We ultimately agree, though: brands that can identify and mobilize around Social Media will be the the companies who thrive over the next five years. Also, just to bring the comments from Twitter full circle back to here: 1) I am not suggesting that any brand shift all their money from TV and paid search. That would be silly. You still need a balance. But you can still generate reach with TV while moving some of that budget over to Social Media and activate the reach. And as Twitter itself has shown in the past quarter, TV is a valuable vehicle that can spur tremendous growth in Social Media communities. As a society we still begin discourse and measure our opinions against the television narrative like always. The fundamental shift is that we are testing those assumptions in real-time over our virtual networks. 2) Yes, this progression is a natural extension of the evolution from the corporate-partnership era to whatever we're building now: some kind of mix of old-fashioned industrialism/oligopoly and commercialism enabled by lowered technological barriers. It's a kind of ebb and flow of massing people around business operations without being in a single physical location. The centralization has always been key to growth in any industry, country: we can't build great things without bringing people together to do it. What's so fascinating about this point in time is that the centralization is coming out of shared interests and ideology without also needing location.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Meg Winchester
Content: Your view on social networking for financial services? I find that they are conservative when it comes to things like this..
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=171 Commenter: JORDI BOTEY LOPEZ
Content: It sounds a very interesting debate, classic but actual. I'll try to discuss about it with my students in my University in Barcelona (Spain)(http://comunicacio.blanquerna.url.edu) I'll feed back you all.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=152 Commenter: karen snyder
Content: This is good advice. Unfortunately, bloggers at enterprise companies face paranoid legal counselors and PR people who prefer to sweep controversy under the rug and pretend it isn't happening. It's an ongoing struggle, but we ("we" being the crusaders for more openness) will eventually prevail. I hope. Soon ; ) I've written about this on my blog "Tales From the Social Media Front Line" http://karensnyd.blogspot.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=178 Commenter: Mary Fletcher Jones
Content: That's funny...my mom is 71 and she's on Facebook, and she loves it. But then, she has friends of all ages. I checked Forrester's "Groundswell Technographics Profile," and found that only 10% of women aged 55 and older in the U.S. are "Joiners," or people who tend to join online social networks. I think the market is there, it only has to be captured in a compelling way, as you say.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=176 Commenter: Zaw Thet
Content: Brad, not sure the links are working here. I couldn't click through to see the insights.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Russ Unger
Content: Do you really think Motrin is out of touch? I mean, honestly, who puts out anything like that without doing some research? Not only that, take a look at some of the louder voices in the twitterverse yelping about this--and look at their blogs and see if they have any ads hawking things like, you know, slings. Motrin didn't get the pain aspect wrong. Motrin irritated a few moms--many of whom claim they don't even use the product. So, they raised awareness. Then, they pulled an ad and said "We hear you". Then, the rallying of the #motrinmoms ended because... Because... Oh yeah, they had no true leadership. So they got what they wanted and this story is dead faster than the 15minutes of an American Idol cast-off. I mean, who started it? Who was it that found an ad that is 1.5 months old? If anything, the #motrinmoms run the risk of being the "Moms who cried wolf", because this wasn't a big, huge deal in the grand scheme of things. Motrin can easily repair, if they haven't done so already. They're a brand that ticked off 7-10% (est) of the interweb users, of which roughly 80% (not factual, based on a comment from my blog) admitted that they don't use the product. What's the big win? For that matter, what was the big lose? This is a big opportunity for Motrin--they've got press, and what they do with it next needs to be positive and swift. The MotrinMoms are pretty much done already--and they've got no real leadership behind them; that ship is out of steam. And Twitter could capitalize here and find a way to make itself to both sides. /rant & ramble
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=187 Commenter: Janson Luan
Content: Good luck to Yahoo!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=187 Commenter: Jay Friedman
Content: All very good points, and I'd like to add one more. The general consumer who logs in and check his/her email and uses MyYahoo as their RSS reader doesn't know or care about Yahoo's stock price or whether or not Ballmer is rebuffing them. Yahoo still has a huge user base with great content that makes it undervalued right now.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=161 Commenter: Jonathan Defoy
Content: In-game and in-software advertising are new forms of advertising that are not intrusive and reach captive audiences. With little time spent watching television or reading, the 18-34 year old male market has been particularly hard to reach. Recently, however, advertisers have started taking advantage of online gaming, to capture the attention of this lucrative market segment. Look at what Barack Obama did. He is the first presidential candidate to put ads in online video games. The ads appeared in games as banners and billboards with an image of Obama, along with the message "Early voting has begun." The in-game ads were delivered through various games such as "The Incredible Hulk" and "Nascar 09". In-game advertising is not the only digital channel providing access to captive audiences. With the amount of time business users spend engaging with various software programs, in-software advertising is another significant channel giving access to hard-to-reach demographics.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=145 Commenter: williams John
Content: WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Michael Leis
Content: Hey Russ -- You're bringing up a lot of great points. I don't think it was well researched. Wearing the babies doesn't cause pain, and they paint it as a fad, when after a decade of popular use, it's clearly a trend. In terms of the organization, there was none, which is part of what's so fascinating about the weekend's activities. There was no clear ringleader. Did it need one? When you look at any civil conflict, you have two parties: a party in power with only power to lose, and a party pushing change because they have nothing to lose. Twitter offered a lot of people with nothing to lose a chance to affect change and gain exposure: which they did. They achieved their goal of having the ad removed from its official context, and a tremendously large corporation acknowledging their existence. There have been thousands of words written on this episode, and it is sending ripples through marketing and Pharma. That is a big win created by a very small group. And I also agree that this episode should show large corporations the opportunities that abound in social media. There are 10k people out there raising their hands to engage with Motrin. What's the plan J&J?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Adam Kmiec
Content: 3 Things.... 1. This situation proves the power social media can have (for good or bad) 2. It also proves twitter is still niche, has minimal reach, and limited scale (right now). Motrin sales weren't off and my guess is this didn't make a dent in their projected volume. What will hurt is the margin. They spent X to create the work, are spending Y to pull the work, and will then need to spend Z to create more work. 3. It makes you question (I've been doing it for years) the value in testing ads ahead of time. This is J&J we're talking about. There's just no way that ad went live without it being tested. The testing gave it a green light. The testing results could still be accurate. For 80% of the target I'm sure the ad does exactly what it's supposed to do: make you chuckle and put Motrin at the top of your mind. Right or wrong and whether you like the ad or not, two negative things happened after this situation: 1. Several clients/companies pulled back and/or killed social media projects (2 of mine were put on hold) 2. Mom bloggers once again suffered another black eye. This quote from a recent AdAge article on the Motrin subject says it all "Right or wrong, the rest of the web is now rolling its eyes, again, at our community," Erin Kotecki Vest said on Nov. 17 at QueenofSpainBlog.com." Good stuff.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=200 Commenter: shikha shikz
Content: Matthew..."The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google." This line has put me in thinking mode..We all know this but fail to realise the IMPORTANCE and POTENTIAL of the same..It is the world of the search and SEARCH and nothing else...If the customer is able to find you, you win,If not somebody else wins...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=202 Commenter: madhan e
Content: Great writing tips. Brilliant even. I love your blog site up the good work.. http://iwebforums.org
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=213 Commenter: Jeff Price
Content: I've really enjoyed this post and "psyching out searchers". Thanks for contributing! About online video viewing: I absolutely agree that the best way to increase viewing audience is to participate in conversations in key targets around the web. Content creators must actively promote their "show" to stay relevant. With my little HD video travel podcast - http://scenefromflorida.com - connecting with producers and directors on Vimeo and on iTunes has steadily increased my viewer numbers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: Jeff Flemings
Content: Great article Mike Kind of reminds me of the old adage about the ad director knowing 50% of his budget isn't working, but being unable to identify what 50% that is. At VivaKi we are seeing clients experiment with social media (which is great!) but not always doing so with the principles you outline. So they don't have raging success, they get frustrated, and social becomes just another "one off" rather than the scale- and engagement-driving center of their marketing. You didn't mention the Buddy app that's my favorite - as well as an incredible performer: exploring your guyness. Amazing success in attracting repeat visitors and providing deep long term engagement. I'm a believer in what you guys are doing (as are Jack Klues and David Kenny, in case you didn't see their AdWeek op/ed on social here's a link: http://www.adweek.com/aw/content_display/special-reports/30-anniversary/articles/e3i33bb91d0a29fdfb17660b25dbb47b5c2)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: Michael Lazerow
Content: Thanks for the comment Jeff. I did read David's piece. Very solid. We have the data to show that, when done right, engaging users through applications on the social networks works well. Apps are the new ad units. See you soon.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Michael Lazerow
Content: Your piece assumes that Brian was correct in his conclusion. He found several apps that didn't work out and used them to draw the conclusion that social branded applications don't work. The fact of the matter is that he ignored many campaigns that have worked VERY well. Both Bud Light and FedEx were very successful from an engagement perspective. Instead of comparing them to top Facebook apps. I'd suggest you compare them to banners and other forms of digital marketing. Much more engaging. You can read my response here: http://blogs.imediaconnection.com/blogdetail.aspx?blogid=223 Thanks for the solid debate. This is healthy for the industry.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Matthew DiPietro
Content: @Michael - thanks for the reply. I saw your post just after I drafted mine. Some great thoughts in there. And you're right - I didn't mean to imply that branded social apps are ALWAYS the wrong way to go. I'd say they are only useful, however, if they are employed within a larger social media strategy that acknowledges the need to engage existing communities, rather than bringing communities to them. Intel's olympics app for example. In other words, fish where the fish are. Even better, fish where the fish are biting. Man, I'm a bit analogy-happy today.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Michael Lazerow
Content: They work well as part of a larger program. They work well when done as a standalone if the idea makes sense (check out the Kidnap app). Social apps are just ad units that are tied to a database and a social graph of some kind. Saying that they don't work or they are the brand graveyard of Facebook is outrageous. Morrissey should have known better. He ignored many examples I gave him because they didn't exactly support the argument he was trying to make.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Brandon Cox
Content: I think you're absolutely right. Chris Brogan recently wrote about how corporations still want to communicate to the masses even though the social networking revolution is driving us back to a cafe/tribes mentality. We have to think in terms of connecting with small groups, local groups, and people who communicate with each other as much as they communicate with the company in question.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=228 Commenter: Matthias Schrader
Content: Where can i find the presentation from Don Epperson? thanks!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=226 Commenter: Michael Katz
Content: Uwe, Thanks for the post. Seems like the future of agencies is pretty similiar to what (the good) ad networks are doing today. And I dont mean the garbage networks using outdated 3rd party ad servers desperatly trying to sell their companies. Networks like interCLICK who combine sophisticated behavioral and demo targeting with transparent site by site reporting equip the client with better data so that more informed planning and buying decisions can be made.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Michael Leis
Content: Thanks Brandon -- glad you liked the article. A lot of marketers and companies are looking for some easy, mythical answers to driving engagement and value in some type of automated way. But it just doesn't work like that. Luckily, it does lower the barriers to reaching people and affecting preferences in some amazing ways. Thanks again -- Michael
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=202 Commenter: Kevin McMahon
Content: Some great info here. I'd like to hear more about study where 70% of recipients responded to marketing text messages. Who is DMA?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=228 Commenter: Carol Phillips
Content: Wow, sounds like an awesome conference.. and a great party, too. Wish I was there!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: Greg Padley
Content: I like your Shakespearian headline... "to tweet or not to tweet?" Your first line caught my eye..."Twitter isn't really anything new." I've been thinking about the similarities between Twitter and Graffiti. Graffiti has been around since 1BC. If Graffiti is similar to tweeting that ties into your line "its (Twitter) been around for years" even more true! More.... http://5691gerg.com/?p=154
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=208 Commenter: Annalise Fratta
Content: HopOnThis.com is eZanga's social network that rewards registered users with cash and prizes for being active on the site.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: Erin McBride
Content: As the person behind the CheapOair profile... Thanks! I look forward to sharing this with my social media doubters!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Jesse Luna
Content: Intriguing thoughts Michael. Once again you are pushing the boundaries of our conceptions of social media. I think we're seeing the same scramble as when the Web was young. Instead of domain names, we're scrambling to claim our username so we can have a stake in all the social media outposts. When companies do it, things get even more clouded by virtue of their size. But once companies do what you suggest and look at social media as part of an infrastructure, things can change and mature. The other huge shift is looking at *people*, instead of "leads" or "impressions." Relationships are taking over and they have the power to propel businesses if they do it right.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=192 Commenter: Troy Jensen
Content: Of course it's not dead, and Michael Leis is making that point in a great article. A sentence that rings true - "...statements like these show just how far separated our industry leadership is from actually leading..." excellent article from a thoughtful LEADER in our industry.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Joseph "Giuseppe" Zuccaro
Content: CMOs who ignore social networks are the ones who are going to get snubbed, not the social networks. Communication is happening so rapidly through these networks that any company who does not participate will be at a significant, strategic disadvantage against those that do. True, much more empirical data needs to be collected regarding behavior and influencers in these networks, but the datamining will get done. Additionally, there are rash things that happen in these networks - rumors, misperceptions, Motrin mommies, etc. But this is the tide that is coming and CMOs better be more agile about it. Please review http://www.marketing-consigliere.com/?p=313 and http://www.marketing-consigliere.com/?p=865 and http://www.marketing-consigliere.com/?p=940
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=240 Commenter: Jesse Luna
Content: The word "treasures" in the title makes me think of antiques or relics of a past age. I agree that companies have to approach their brand as archeologists and poke out the pieces of their brands that have resonance. There's bound to be someone's treasure in there.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: David R
Content: You mentioned that Twitter should have an opt-in privacy model... don't they already? You choose whether or not to make your tweets public and you decide who you want to follow. Am I not understanding your point? Any clarification would be great. twitter.com/theotherdrummer
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Jim Nichols
Content: Excellent post. My 2 cents: I think a key issue why brands AND agencies don't spend much in social is that a great social media program doesn't fit into a cookie cutter mold. They (great programs) are almost by definition unusual and out of the box. Also, the real value of social is in socialness -- by which I mean using personal networks to get your message out. In such an environment, we have influence rather than control. Too often people are looking for a magic bean in this space -- WIDGETS! APPS! BRAND FRIENDING! BRAND PAGES! when the reality is that we need more creativity in social, not beans. Oh, and you can't "do" social with 3 hours of lead time, which means that 65% of brands cannot participate with their seeming inability to plan ahead. Much easier to just by KWs and leave it at that. ;-) Sorry, off my soapbox! Thanks for your views.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Jim Nichols
Content: Sorry, by should be buy in the comment above.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=245 Commenter: Frank Johnson
Content: TinyURL was around and serving a valuable purpose long before Twitter. Its original raison d'etre was the same as it is now: making it easier to share cumbersome URLs -- first by e-mail and later through blogs. Twitter is simply adding to the value of its mission.
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