http://blogs.imediaconnection.com iMedia Connection http://www.imediaconnection.com/email/images/logo-rss.gif http://blog.imediaconnection.com en-us Sunday, 14 Sunday, March 14, 2010 2010 http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: Thanks for the plug Adam. Interesting take on utilizing Twitter Name as a field in lead generation campaigns. I can definitely seeing that happening in the future.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: You must have bugged my office during our planning brainstorms because Twitter as well as other community based social networking tools have come up many times and we're already laying the groundwork. One of the key factors though is the adoption rate among your target demographic. For example, with the older demographic (45+) these tools still don't have a huge adoption rate, which we look at as an opportunity to test and get it right before this demographic does hit massive adoption.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=423 Commenter: Adam Singer
Content: Hi Lori - relax, we are not paying anyone cash for links which is what Google does not want to see. The only reason we asked for links was we had some fun ideas for tracking/aggregating the buzz later on. It's just a fun promotion, bloggers are free to use no-follow in their linking to the post if they feel concerned. This is not a "link scheme" as you put it, it's a contest to connect with fans, start conversations and share stories. If they link to us it helps track all the buzz - it was not for SEO purposes at all. If Matt Cutts wants to weigh in here great but we are in no way attempting to game the system, just connect with people in a genuine way. I see no problems with anything we're doing. There are plenty of popular bloggers who run contests that are highly similar to this and are not penalized from Google. Cheers, Adam Singer Digital Strategist for Pierson Grant Public Relations (the AOR for IDQ)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=423 Commenter: Brian Carter
Content: Ah, yes- Matt Cutts has been pretty clear about this, even recently. The fact that the links they're asking people to drop in their blog comments are not nofollowed does violate Google's guidelines. Here's his post on that from four days ago: http://www.mattcutts.com/blog/sponsored-conversations/ So, yes, they're doing it wrong, according to Google.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=423 Commenter: Brian Carter
Content: Ah, yes- Matt Cutts has been pretty clear about this, even recently. The fact that the links they're asking people to drop in their blog comments are not nofollowed does violate Google's guidelines. Here's his post on that from four days ago: http://www.mattcutts.com/blog/sponsored-conversations/ So, yes, they're doing it wrong, according to Google.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=423 Commenter: Brian Carter
Content: one more- here's Matt Cutts writing about it on the Official Google Webmaster Central Blog, with links to LOTS of resources on this topic: http://googlewebmastercentral.blogspot.com/2007/12/information-about-buying-and-selling.html
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=440 Commenter: Natalia Rybicka
Content: It's unfortunate that in this day and age, marketers are still squandering the opportunity to give their most PR infused campaigns more legs. Digital and social media is a huge opportunity for companies to acquire authentic user-generated content, and therefore boost revenue. I think another step worth adding to your plan is drumming up excitement for the campaign ahead of the actual launch. Addressing your most loyal customers with exclusive sneak peaks can build brand loyalty and buzz around the promotion. Audi launched an email campaign ahead of the Super Bowl to promote their advertisement, a smart way to harness the power of viral marketing in my opinion. You can read our blog about it here: http://www.emailresponsibly.com/2009/02/03/advertising-the-advertisement/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=440 Commenter: Natalia Rybicka
Content: It's unfortunate that in this day and age, marketers are still squandering the opportunity to give their most PR infused campaigns more legs. Digital and social media is a huge opportunity for companies to acquire authentic user-generated content, and therefore boost revenue. I think another step worth adding to your plan is drumming up excitement for the campaign ahead of the actual launch. Addressing your most loyal customers with exclusive sneak peaks can build brand loyalty and buzz around the promotion. Audi launched an email campaign ahead of the Super Bowl to promote their advertisement, a smart way to harness the power of viral marketing in my opinion. You can read our blog about it here: http://www.emailresponsibly.com/2009/02/03/advertising-the-advertisement/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=446 Commenter: Greg Padley
Content: I agree 100%! Online social and networking will get more focused, more niche - same as radio, TV and old fashioned print did as it matured. You can already see it happening. For example, if you are a NASCAR fan you can join a over-arching NASCAR social site OR get more focused and join a social site for the specific racer you like the best. Kevin Harvick Fan Central powered by Ning is just one example of this focus. And, no, I haven't friended my mother-in-law yet tho she sent a friend request... LOL!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=446 Commenter: Greg Padley
Content: I agree 100%! Online social and networking will get more focused, more niche - same as radio, TV and old fashioned print did as it matured. You can already see it happening. For example, if you are a NASCAR fan you can join a over-arching NASCAR social site OR get more focused and join a social site for the specific racer you like the best. Kevin Harvick Fan Central powered by Ning is just one example of this focus. And, no, I haven't friended my mother-in-law yet tho she sent a friend request... LOL!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=458 Commenter: n niemiec
Content: Correct me if I'm wrong, but the idea you're outlining will make it far less lucrative for top tier publishers to unload remnant inventory? I would imagine more publishers would pull back from networks as a result...?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=460 Commenter: Greg Morey
Content: All good points. I think the most critical point that needs to be heard is that 728's and anything above the header, leaderboard etc is no longer justifiable inventory. In working with a major league baseball team and Bud Light Lime we found a way to integrate content with brand on a design level that was complimentary yet within the framework of a skyscraper PLUS added a directive to drive on-premise sales (ROI) that is traceable... and no I'm not talking coupons either. Since 2002 I've only known it to be Brand Reaction advertising.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=446 Commenter: Marcia Marycz
Content: Recently I become a new member of Facebook and MySpace for the simple reason of Cause and Charity research and participating in the power of viral marketing. My college aged sons are both members and have ‘very interesting pages' with lots of social networking dialogue and photos I know they really didn't want to share with me. However, I persisted and they both reluctantly added me as their new friend. It became even worse for them when I asked some of their friends to be my friend. Then I found my nieces and nephews and their friends and we are all becoming friends. I've never had so many friends I have very little in common with, but that 6 degrees phenomenon is really amazing. I am now an expert at texting too. So, getting back to my research. I discovered you can download an application on Facebook called Cause and post it on your personal page. This has been a surprising awakening for me to find out just how passionate people really are about their causes and charities. What is even more incredible is the millions of people that want to be identified with their Cause and to let everyone in their social network know about it. Targeted social networking is definately in our future. Great article, by the way. Modern Mom with a MySpace
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=458 Commenter: John Nardone
Content: Its not very lucrative now, and many top tier publishers have already pulled out of networks. But I think this might actually help them in the long run. Agencies do recognize value in premium publishers. A private network model may help establish a reasonable floor for their high quality inventory. That inventory still has to perform relative to other, cheaper options, but when it does, agencies and clients prefer the name brand environments.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=470 Commenter: David Griffith
Content: I agree. Paid search is on the decline because consumers have stopped clicking. Relevance is definitely an issue so Google is desperately trying to find new ways to re-engage them. Personally I think digital promotions do a better job of engaging consumers in the digital space. http://promotions2.com/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=471 Commenter: Bob Roberts
Content: Local is where it's at and nothing illustrates that better than my use of the free coupon website www.iShopSummit.com. I check iShopSummit.com every day before I leave the house to plan buying decisions. When friends need something they use the site because I talk about the deals I got there. If Summit County, Ohio businesses offer coupons through www.iShopSummit.com they dramatically increase the chance they'll have me as a customer as well as my friends. That's the power of local marketing at it's best.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=471 Commenter: Bob Roberts
Content: Local is where it's at and nothing illustrates that better than my use of the free coupon website www.iShopSummit.com. I check iShopSummit.com every day before I leave the house to plan buying decisions. When friends need something they use the site because I talk about the deals I got there. If Summit County, Ohio businesses offer coupons through www.iShopSummit.com they dramatically increase the chance they'll have me as a customer as well as my friends. That's the power of local marketing at it's best.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=478 Commenter: lia h
Content: these days I can just easily search for something on youtube as on google. not only are the "search results" more visually-oriented, with each result (video) you go to, you get feedback, reviews & comments from many other users who've seen that video. so now for many many random searches, i prefer to use YouTube, for road directions to Google Map, and only for more work-related or serious things I'll turn to Google search.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=387 Commenter: peter cox
Content: [url=http://www.wuxingmartialarts.com]Kung Fu Toronto[/url] Kung Fu Toronto
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=387 Commenter: peter cox
Content: [url=http://www.wuxingmartialarts.com]Kung Fu Toronto[/url] Kung Fu Toronto
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=483 Commenter: Stephanie Fierman
Content: Scott - I am not certain how big Starbucks' balance is in the consumer trust bank as it is. My opinion is that the company (under Schultz) has become either unwilling or incapable of truly overhauling the experience - and it is the entire experience that's the problem, not the price, as you point out. The stores are cluttered and messy, the lines are long, Schultz declares he'll do this or that and then reverses himself on matters that affect store experience (e.g. eliminating the music program or breakfast sandwiches). We've seen this before: it's infinitely easier to blame the customer and launch a multi-million dollar ad campaign than it is to look inward and make fundamental adjustments to reflect the way the world around you has changed. It doesn't work. And I'll tell you: it's too bad x 2, because I think many people (for whatever reason) really like Starbucks, so the frustration with its missteps is extra high. I'd be curious about your opinion on a recent post I just wrote about them: http://stephaniefierman.com/starbucks-wanders-off-its-core-brand-promise.php Thanks, Stephanie Fierman
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=483 Commenter: Stephanie Fierman
Content: Scott - I am not certain how big Starbucks' balance is in the consumer trust bank as it is. My opinion is that the company (under Schultz) has become either unwilling or incapable of truly overhauling the experience - and it is the entire experience that's the problem, not the price, as you point out. The stores are cluttered and messy, the lines are long, Schultz declares he'll do this or that and then reverses himself on matters that affect store experience (e.g. eliminating the music program or breakfast sandwiches). We've seen this before: it's infinitely easier to blame the customer and launch a multi-million dollar ad campaign than it is to look inward and make fundamental adjustments to reflect the way the world around you has changed. It doesn't work. And I'll tell you: it's too bad x 2, because I think many people (for whatever reason) really like Starbucks, so the frustration with its missteps is extra high. I'd be curious about your opinion on a recent post I just wrote about them: http://stephaniefierman.com/starbucks-wanders-off-its-core-brand-promise.php Thanks, Stephanie Fierman
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=469 Commenter: Paul Bartlett
Content: I felt this way momentarily as well, until I read a very rational explanation from the Girl Scouts. The cookie sale is NOT about selling cookies, it's about getting the girls out there in public, contacting adults (under supervision) to become more social, practice sales skills, and learn some basic business practices. The Girl Scouts stated in a press release that they realize that online sales would be huge, and if that was the goal, that the Girl Scouts themselves would simply put up their own online store and go to it. They will not. And they cannot allow the scouts themselves to do it, because there are no barriers to exposure within territories (the girls' hometowns). Once the first few scouts would put up a website, they would drain the local market, and leave few sales for the other girls. Most people given the choice, would rather order the cookies from an online source than track down a scout in a store parking lot, or wait for them to show up on their doorstep. But again, it's about the girl's experience, not moving cookies. There are even some pretty strict sales rules about offline sales, so that one scout can't just supply them to their parent's store shelves, or use their parents' ad agency, etc. I think a solution might be to provide the scouts with some type of individualized products they could try selling online, with no shipping allowed, so you could segment the products and geographic areas and avoid overlap. They could even sell audio (music), or pet training videos, or crafts they make themselves, and see how it goes - again, it's not about the money, it's about the experience. But it can never be ONE product line that they all sell simultaneously online, a few websites would dominate the other thousands, and you don't get much experience from a website that never sells anything!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=486 Commenter: Stuart Falk
Content: Did Cruise Critic Cross an Ethical Line? While I'm not a legal expert, I wonder if Cruise Critic's participation in this activity in some way might violate FTC regulations. Cruise Critic's management, in defense of their behavior, is claiming all it did was to provide their advertiser and marketing partner, RCCL, the contact information for those in to be invited to the Royal Champions Program;. Who are they kidding? Cruise Critic in addition knowingly published reviews and comments from this group and, according to a Cruise Critic bulletin board post (since removed from the site) from their Community Manager, both the Community Manager and Cruise Critic's Editor met with a large group of Royal Champions aboard one of the free incentive cruises. So, at the very least, Cruise Critic demonstrated a total disregard for their users who might have been misled by these posts, while creating an uneven playing field to the detriment of cruise lines other than RCCL. This seems to flaunt stated Trip Advisor policy, so it would be good to hear from them on this matter. And, as a public company, I wonder as well if Expedia, corporate parent of both Cruise Critic and Trip Advisor, may be liable for behavior that could be considered detrimental to their shareholders.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=486 Commenter: Greg Padley
Content: I don't think what they did was wrong only that they were not up front about it. For years and years, the travel industry has taken editors and producers on trips so they could cover the destination/hotel/activity for the consumers. We've been discussing this at the office and it turned into this blob post: http://deirdrebreakenridge.com/2009/03/pr-20-blogging-%e2%80%93-should-bloggers-accept-gifts/ Transparency is key. First - it's all about being open and honest. Second, everything online is public...you can't fool people for long, they will find out and the backlash will likely be worse than any positive you may have gained.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=486 Commenter: Greg Padley
Content: I don't think what they did was wrong only that they were not up front about it. For years and years, the travel industry has taken editors and producers on trips so they could cover the destination/hotel/activity for the consumers. We've been discussing this at the office and it turned into this blob post: http://deirdrebreakenridge.com/2009/03/pr-20-blogging-%e2%80%93-should-bloggers-accept-gifts/ Transparency is key. First - it's all about being open and honest. Second, everything online is public...you can't fool people for long, they will find out and the backlash will likely be worse than any positive you may have gained.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=488 Commenter: Doug Schorr
Content: The Focus Group is not dead, although those few people that choose to make a brand changing decision, finalize a marketing campaign, or make another critical company decision based SOLELY on the few select opinions obtained during focus groups are setting themselves up for failure. The focus group is a highly valuable tool used to gather attitudes, perceptions, and beliefs about the topic in question. The "brand speak" that happens within the tiny bubble of the company conference room or in the advertising firm's creative department, have the potential to miss the mark if the language used doesn't resonate or connect with the target audience. A properly moderated and recruited focus group will give you insight into your target market so we don't make these missteps and talk over or around our consumers. The focus group is a tool, and in the right hands, these tools are highly valuable and beneficial to so many different clients and projects. Like most tools, they work better when in the hands of a properly skilled and trained user, and when they are used in conjunction with other tools. The focus group is not designed to be a standalone decision maker. Use them with surveys (before or after), intercepts, one-on-one interviews, usability testing, web studies, and secondary research. My guess, the brands talked about in this article did more than just a focus group or two before tinkering with their package design, brand image, or website interfaces. I think it's time to stop blaming the tool (focus group) and blame the executives in charge who ultimately still need to make the final decision, hopefully after reviewing all the data from all the varied tools available to the teams. I may be biased and defensive about focus groups, because I am a marketing research executive and focus group moderator, and have been running my own full service research firm for 10+ years now. That bias toward how beneficial a focus group can be is also tapered by my constant recommendation to clients to use qualitative research in tandem with other quantitative methodologies and tools. The more data we all have the better armed we are to make the proper decisions. And let's face it, regardless of all the data, we just never can fully guarantee what the consumer will do once they are face to face with your products in the store! Doug Schorr, Schorr Creative Solutions, Inc. www.schorrsolutions.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=488 Commenter: Doug Schorr
Content: The Focus Group is not dead, although those few people that choose to make a brand changing decision, finalize a marketing campaign, or make another critical company decision based SOLELY on the few select opinions obtained during focus groups are setting themselves up for failure. The focus group is a highly valuable tool used to gather attitudes, perceptions, and beliefs about the topic in question. The "brand speak" that happens within the tiny bubble of the company conference room or in the advertising firm's creative department, have the potential to miss the mark if the language used doesn't resonate or connect with the target audience. A properly moderated and recruited focus group will give you insight into your target market so we don't make these missteps and talk over or around our consumers. The focus group is a tool, and in the right hands, these tools are highly valuable and beneficial to so many different clients and projects. Like most tools, they work better when in the hands of a properly skilled and trained user, and when they are used in conjunction with other tools. The focus group is not designed to be a standalone decision maker. Use them with surveys (before or after), intercepts, one-on-one interviews, usability testing, web studies, and secondary research. My guess, the brands talked about in this article did more than just a focus group or two before tinkering with their package design, brand image, or website interfaces. I think it's time to stop blaming the tool (focus group) and blame the executives in charge who ultimately still need to make the final decision, hopefully after reviewing all the data from all the varied tools available to the teams. I may be biased and defensive about focus groups, because I am a marketing research executive and focus group moderator, and have been running my own full service research firm for 10+ years now. That bias toward how beneficial a focus group can be is also tapered by my constant recommendation to clients to use qualitative research in tandem with other quantitative methodologies and tools. The more data we all have the better armed we are to make the proper decisions. And let's face it, regardless of all the data, we just never can fully guarantee what the consumer will do once they are face to face with your products in the store! Doug Schorr, Schorr Creative Solutions, Inc. www.schorrsolutions.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=497 Commenter: Jen Taylor
Content: Australians would say "a Twit is a pregnant goldfish" but you are not exactly "pregnant with news" here. In the Twitter world this is days old. And years old in terms of common sense online. Surely you can be a little more twitterish than this?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=483 Commenter: Reverend Johnny Muscatel
Content: I was under the impression that the only reason why people drink Starbuck's coffee is because they like to read the secular scripture on the cups. I have had many of those Oprah "Ah Ha" hot flashes when reading some of these quotes. How about it if Starbuck's launched a evangelical retail division? Call it Redemption Has It's Perks. Scripture can be placed on cups that some devotees will have a hard time throwing away. I can hear it now from the baristas, "Do you want room for cream or an interpretation?"
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=496 Commenter: Brad Berens
Content: Keith, that's a fantastic post-- filled with useful details and insights. Ping me for more on augmented reality if you like, and great to see you.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Ben Tao
Content: Hey Russell...I really dig your take on Twitter. I feel like I'm taking crazy pills every time my friends, the people on radio, and tv all talk about how awesome Twitter is. As much as people think Twitter is bringing them so much value part of me can only feel like something is loss at the same time (namely deep personal relationship)...I'm gonna hold out for as long as I can...so for the time being, I'm with you in my hate of Twitter... So much so I even wrote a blog post on it: http://www.benjitao.com/2009/04/i-truly-hate-twitter/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=515 Commenter: Joe Stepniewski
Content: Display advertising will always continue to have its (diminished) place - as branding is still an important exercise. Its easier to advertise for your brand's keyword on adwords compared to a generic term, and recognition of the display URL is going to drive higher CTRs. We at Skimlinks predict CPA/CPL eating into search budgets, as search costs continue to rise, and consumers use other navigation methods such as blogs, twitter, social networks rather than search to discover content. Affiliate links can be incredibly effective in social media, especially when wrapped by editorial or opinion. eConsultancy's affiliate census showed that affiliate links appearing as text links are set to grow - due to their effectiveness. Performance marketing is going to have a good year. We
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=518 Commenter: Robb Lewis
Content: Nice article Abe. But your premise is that Google wants only to be a search engine. Clearly they have expanded beyond search for some time now. If you change the premise to google is a place where people can find out about anything, including what's buzzing, etc., then an acquisition does make sense. Of course all of this is counter to what Reis, Trout and Moore preached years ago. But things have changed quite a bit since then anyway haven't they. :-) @robblewis
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=518 Commenter: Abe Mezrich
Content: Thanks for your thoughts, Rob! That is a fair point--and the fact that Google bought YouTube may be a good substantiating argument to your case. The real question, I suppose, won't be what's searchable, but what's monetizable in ways that Google clearly knows how to win. And thanks again for commenting!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=523 Commenter: Jesse England
Content: Great article... What impact do you feel cross pollenating a digital strategy with mobile marketing could have in the areas you have identified above? ~J. England (jengland@3cinteractive.com)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=523 Commenter: Jane Barratt
Content: Thanks for the comment and question Jesse. Cross-pollinating a great mobile strategy with a robust digital strategy absolutely means a more robust customer experience across the touchpoints! The challenges mentioned above however, remain, if not increase, to do this well. The big challenge of increasing the number of customer interaction points often means increasing the number of partners for a brand to work with; which in turn means increasing the marketing budget, and can also mean increasing the number of marketers on a team. A difficult equation for may companies to take on. This is a great topic for a future post BTW – thanks!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=533 Commenter: Greg Padley
Content: Tis scary indeed. Lead don't follow. Innovate or die. http://5691gerg.com/?p=68
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=554 Commenter: Andrew Ettinger
Content: Actually using goats for grazing has been around for a long time. It is not limited to Google nor is it a one time PR stunt. In fact the Wall Street Journal did a cover article about this over the winter.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=554 Commenter: Abe Mezrich
Content: Thanks for your comment, Andrew. Perhaps I should clarify--not trying to belittle the idea of using goats for eco-friendly lawn maintenance at all. I'm a big fan of Google, of Google's stellar record of helping the environment, and of using living things to make the world a cleaner place. It's just that the announcement struck me as a little too out-of-the-ordinary, and a little too noticeable, to be solely about goats alone. Just my opinion... BTW, if items of content of related interest, I highly suggest Indian environmental activist Kamal Meattle's fascinating talk on TED on using houseplants to make more fresh air in the office (http://blog.ted.com/2009/03/how_to_grow_you.php). I also remember reading an article on the environmental pros and cons of using goats as lawn-mowers in Slate's "Green Lantern," several months back, but can't seem to find the link. Anyone who can find the link is welcome to post it up here. And thanks again for sharing your thoughts! Cheers, ~AM
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=548 Commenter: Kevin Tate
Content: Thumbs up indeed! As fellow residents of the rather lonely "app island", we at StepChange are very excited to see Forrester weighing in... And I think you're right to be highlighting the always-on and long-term aspects of social campaigns... those are factors that we often see clients wrestle with when creating and managing social marketing programs... probably because it's so different from a traditional fire-and-forget advertising model. In a lot of ways, I think effective program/community management models for these social marketing efforts actually look more like ongoing optimization processes (such as for a retail site) than the typical model of a "one-off ad campaign".
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=544 Commenter: Vlad Worchowski
Content: As someone who was laid off in a couple of months back, this is exactly what I feared. Not only not working, but having to deal with the job search/interview process. There are very few things in this world I hate more and this article pretty much personifies why. Being qualified, skilled and a great worker no longer counts (and please dont tell me that "everyone is a good worker" because anyone who has ever held a job with more than one person knows this is not true) as much as the song and dance you have to put on for the interviewer(and i dont mean personality). This is sadly a part of the game ive come to accept a long time ago, but what kills me is when the interviewer really has no idea what they want. Which brings me to this blog. With all due respect, I left from reading this blog with a confused look,the news that Google now has profiles and affirmation of my hatred for the process. I disagree that the reader who initially commented on the blog "missed the point", i think she grasped at one point to keep from drowning in a sea of conflicting ideas. (Paraphrasing) "Tell me your about yourself, but don't tell me you're good at more than one thing, but feel free if the other things you're good at equal to that you're good at one thing, oh.. and ignore this if you think the interviewer wants you to be good at more than one thing, but he/she's probably doesn't want hear it even if they say they do"...The unfortunate truth is that many employers have these quirks, and you have better chance of never having to work by hitting the lottery than figuring them out. To all my fellow unemployed out there , I bid you a disheartening good luck, and hope you know someone in a hiring position...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=544 Commenter: Deval Dahl
Content: Vlad, You wrote so well. Perhaps in this day of compressing job responsibilities, the agencies are hiring fewer skilled interviewers. Look around and you will see there are talent agencies everywhere. Anyone can google talented profiles. Smart companies would bring this kind of thing back in house, and save money. If companies would bring more of the interviewing in-house, and skip the "talent agencies", they would save money and streamline their hiring. Am I wrong about this? How about an article about bringing the hiring of talent - back in house? You save money- and it is getting very easy to do. Comments welcome!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=554 Commenter: Tom Wright
Content: You are spot on with the notion that Google need to do something to avert a perception of being the new Microsoft. Here in the UK you can see the first shots fired in an emerging conflict with the content creation industry - a conflict that has the potential to do untold damage to the Google brand: last weekend, News International's 'Sunday Times' ran a story around Google avoiding corporation tax by processing payment for UK PPC campaigns in the Irish Republic, not at all popular with the hard taxed average Brit. Google's acquisition of companies like Dart give plenty of news fodder for 'big brother' style scaremongering stories: as they continue to lose marketing dollars to PPC, other media players may well follow where News International leads. Google had best have a very good strategy indeed.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=554 Commenter: Abe Mezrich
Content: Fascinating points, Tom. It will certainly be interesting to watch Google dance the fine line between their new size and their old image--both in the US and abroad. Thanks so much for the UK perspective on this...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=566 Commenter: Frank Eybsen
Content: Great catch iMedia! Too bad Oprah didn't partner with Apple Computers for this one.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=566 Commenter: Leigh Fatzinger
Content: This is the risk of this type of campaign. Especially in social communications, the subsequent backlash commentary from a promotion gone awry can have a greater (negative) impact than the positive it originally aimed to gain. Sure, millions will have a positive impression (those who were able to download the coupon and who actually use it), but those who weren't are more likely to talk about it using the medium originally intended to spread positive impressions. Great idea. Less than stellar execution. @lfatzinger
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=566 Commenter: Bob Ugiansky
Content: The coupon software prompted an alert with spy-sweeper. To avoid any PC headaches vs. a free meal - I aborted the install. So in my opinion the delivery method was a fail.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Rich Nadworny
Content: Adam, I think the difference in "digital" marketer and "marketer" isn't only an understanding of the channels or banner functionality but rather an approach to solving the marketing problem through a two-way dialogue rather than a one-way monologue. That's the difference between out of home without digital and with it. That's one part of the issue. The other, with BBDO and other agencies, is who gets to decide. Right now, the digital people probably get little say in what's happening. When Robertson describes his issue, he's describing agency power struggles, struggles that have little to do with furthering the clients' businesses.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Patrick Denis
Content: To the point!! More than the end, its about making the convergence happen. The day will arrive when we drop the 'e' from e-marketing and all prefixes so as recuperate some sort of full-flavored marketing as such....but who's going to wait for that to happen. Engaging customers and stakeholders online is perhaps far too important, for it to be in the hands of 'marketing' today. Goodbye Marketing and hello digital.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Adam Broitman
Content: Rich Great points. I think it is largely an internal power struggle as opposed to a philosophical battle. I don't blame the individuals involved for not "getting it", I blame the framework under which they operate.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Anthony Power
Content: If we're in the business of aligning our solutions with people's needs - we're marketers. If we are primarily concerned with a channel/category of tools - we prepend an adjective to create a badge for our specialty. Think cell biologist vs. evolutionary biologist. The confounding issue is that we have a habit of creating adjectives to isolate technical inventions as being different. The phone became the digital phone then the cell phone. The airplane became the jet airplane. The TV became plasma or LCD TV. New categories emerge on the fringes of the mainstream where at first they must be different. It then takes a lot of time and effort to make them standard and just part of the mix. Because companies have an ingrained process it probably takes longer than individuals to internalize and adapt. I tend to drop the adjective with clients, they care about more important things - results. I do tend to use it in planning to ensure we think about everything.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Pete Codella, APR
Content: A good discussion. Thank you. I agree that the ‘digital&#39 qualifier helps clients and organizations understand what type of approach you will take. I also agree that the time is now for a holistic marketing approach that encompasses digital. And I think there are way too many agencies and companies that still don&#39t get why digital channels are so important and how they can be best utilized. Just like TV didn&#39t replace radio, analog channels won&#39t go away. But I believe digital channels will be, and perhaps already are, much more effective.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: Adam Broitman
Content: thanks Pete. Let's try and keep the dialog going, and move towards the holistic panacea of which you speak!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=578 Commenter: amit sharan
Content: One thing you hit on is that schools aren't teaching this (yet) in traditional marketing programs. Marketers are learning on-the-job, at seminars, or by brining in a consultant or going to a "guru's" workshop. Still, they are learning in pieces... schools are now starting to create digital marketing degrees but working professionals aren't going back for a full time degree program. If the picture you paint above "college grads with digital media in their DNA" becomes a reality, the "functional specialist" marketers (and thier companies) who do not have a base knowledge of all channels can only survive through comprehensive training programs. I'd recommend the program put together by USF- http://www.InteractiveMarketingTraining.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=591 Commenter: Aaron Shapiro
Content: Hey Rich, given your strong insights, you might want to check out BlogCatalog.com. Just a thought.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=632 Commenter: Rodney Rumford
Content: Thanks much. I feel like I was kinda there; except i missed the bar interaction.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=632 Commenter: Nanette Marcus
Content: This is great! Love it!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=629 Commenter: steve virissimo
Content: Well written and right on the mark. As a 30+ year radio veteran I shook my head on their every move....or lack of moves. Gee what a price to pay. Think they might ever try again?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: Jack Hurwitz
Content: WARNING PUBLISHERS! CPX Interactive are probably one the worst AD networks I have worked with. They approached us with a deal and broke it 2 days after launching. The campaign. They don't listen to you, they are slow, and they won't spend time to get to know your sites. What they say here could not be further from the truth. They wanted an enormous amount of traffic next to nothing. Trust me, Google is a better deal. These guys are total sharks!!!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: Jack Hurwitz
Content: PUBLISHERS BEWARE! Michael Seiman has been removing my comments about his very own company abusing publishers. CPX Interactive is one of the worst networks we ever dealt with. They solicited us then led us on for 5 months before giving us tags. Then pulled the same tags 2 days after they realized they would not get 1 million impressions for 25 cents CPM. They know better. These guys are slow and clueless. Chris and Yael didn't reply to most emails sent. They did't even know what domains they ran ads on for us. Avoid these guys! They don't pay much and clueless about publishers needs.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597 Commenter: Jack Hurwitz
Content: Is marketing the same as lying? CPX Interactive marketed us. Wanted to be one of our premium AD networks. Said they could pay what others pay. Then you pulled your tags after 2 days because you didn't get much traffic for 25 cents a CPM. That now what premium networks pay. You know that. So your marketing is a lie? FWIW, these "bait and switch" tacitc are something every publishers knows about it. I told CPX we didn't want to deal with that yet you marketed us that you are better. You are not even good. You are the worst I have dealt with. CPX can't keep the promises they market themselves with so why should people believe you?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=636 Commenter: Jason Baer
Content: Your point about consumers not making a special trip to TV, radio, print, or outdoor to develop brand relationships is 100% spot on, and has sadly been missed in all the "social media is no good for business" hype. Thanks for shining the light on the major holes in that "research".
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=636 Commenter: Doug Schumacher
Content: Thanks Jason. Appreciate your comments. (BTW, I LOL'd at hottieandthefatso.com)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: David Shay
Content: As EVP of Marketing with CPX Interactive, I decided to engage Jack Hurwitz's comments by picking up the phone and speaking to him directly. He and I spoke at length this morning. We began by speaking about his specific issues with his interaction with CPX and the convo segued into issues (and misunderstandings) that exist, in general, between ad networks and publishers. While I will leave Jack to decide if there is anything he would like to add about how he viewed our conversation, I will say that once we got passed his underlying anger with how he perceived the interaction...and my own disappointment about the original manner in which he chose to discuss it...we both agreed that the industry as a whole could benefit from more conversations like the one we had. Ironically, these are the very issues that Mike Seiman was addressing in his original post.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597 Commenter: David Shay
Content: As EVP of Marketing with CPX Interactive, I decided to engage Jack Hurwitz's comments by picking up the phone and speaking to him directly. He and I spoke at length this morning. We began by speaking about his specific issues with his interaction with CPX and the convo segued into issues (and misunderstandings) that exist, in general, between ad networks and publishers. While I will leave Jack to decide if there is anything he would like to add about how he viewed our conversation, I will say that once we got passed his underlying anger with how he perceived the interaction...and my own disappointment about the original manner in which he chose to discuss it...we both agreed that the industry as a whole could benefit from more conversations like the one we had. Ironically, these are the very issues that Mike Seiman was addressing in his original post.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=641 Commenter: Greg Padley
Content: Amen, brother.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=632 Commenter: Lorne Brown
Content: Adam, great post & recap...now I get to hear both sides of the table! I think Triad Digital works with retail sites like Walmart, Sams Club and CVS and offers their advertisers/marketers a way to integrate thier ideas...beyond the banner stuff, etc.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=644 Commenter: Adam Kleinberg
Content: I'm no fan of Microsoft, but I checked out the demo on bing.com this morning and was reluctantly—but extremely—impressed. It's like Kayak meets Google Shopping meets Yelp! Gonna be a contender.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=647 Commenter: Greg Padley
Content: I think that the 'quality' of a referral varies by relationship. However, one can have a stronger relationship with someone online than someone they see everyday so I don't believe it is an online vs. real-world situation. Someone you trust/believe on a particular topic provides a stronger, more actionable, recommendation than someone you know who has an opinion but less knowledge on the subject - regardless of how/where you connect. The line between "on-line" and "real world" has blurred significantly and will continue to do so...relationships, in their varying levels of connection, remain.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=655 Commenter: Greg Padley
Content: "The more things change, the more they stay the same. The &#34boring” analysis and strategy comes first - the media selection and creative comes later." That's how I ended one of my first blog posts about "Web 2.0" back in Sept. 2007 - http://5691gerg.com/?p=3 Marketers need to consider all the media, their target audience and choose media wisely. THAT has not changed in hundreds of years yet so many seem to have forgotten simple fact/process.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=647 Commenter: jamie keaney
Content: cosmic planet launched a twitter page in mid-April and has 11 followers with 5 updates. their FB fan page has 30 followers with 6 updates. not surprised social media isn't working for them. safe to say that it is for the majority of companies large and small - those that invest time into it get value out if it in one way or another.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=655 Commenter: Michael Leis
Content: Thanks Greg -- of course, this is the widest angle, so the similarities are abundant. Where things start to divert is the fact that television is a one-way media that comes with a very similar appliance form factor to it's in home forerunner of radio. While the broad strategy is the same, the dynamics become more complex because brands can effectively program for social media, and facilitate the discourse in ways television programmers could never have dreamed.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=655 Commenter: Greg Padley
Content: I agree 100% Michael. There are so many more "channels" now but, as you say, more importantly there is the potential for two way communication. I write "potential" because of those who still try to "push" a message out in a new medium. Looking at 1949, no one would provide an audio track to a TV station yet "pushing" a "message" through social networks is analogous. The more things change, the more they remain the same.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=683 Commenter: Greg Padley
Content: Interesting, thanks Rich. A thought on your line "Twitter will undoubedly fizzle at some point, just like AOL, Yahoo, Friendster, and MySpace all have." I don't see this as a "fizzle." I see each one of these as one piece in an online evolution of sorts. Would we have Yahoo groups without AOL coming before it? Would we have had MySpace without Friendster? Would we have twitter without blogging? These are all interconnected, several things leading to "the next big thing." Twitter may evolve into something else or become extinct as other ideas built on those before it emerge. http://5691gerg.com/?p=181
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=683 Commenter: Rich Cherecwich
Content: I think you're absolutely right Greg. The popularity of all those online services has waned considerably, but each played an important role in shaping and inspiring all the web tools we use today.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: Jack Hurwitz
Content: David what is REALLY unfortunate is I gave you guys another chance just to hear you wax on about how this would be great for us both. Then you proceeded to give us another contract that you canceled AGAIN! After 5+ months of nothing but talk and spin, I attest over and over CPX is NOT focused on the publishers at all. I mean seriously, you can't even get it right when I call you out on your own blog. No publisher should have to put up with this kind of non-sense. Don't get burned like we did. CPX Interactive sucks avoid them at all costs!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=698 Commenter: Elliot Benn
Content: Carrie!!! Nice work! You definitely do not suck! And kudos to @patricialclark! Way to move the needle for mobile media and marketing.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597 Commenter: Jack Hurwitz
Content: David you are trying to decieve people about what's really going on. I am not going to let you get away with it. CPX Interactive could not keep thier word to save thier lives. Everyone should know this is the worst deal I have ever done in 15 years of working at dotcoms. You did promise you would fix things. Then proceeded to make things worse. For the record, I want to be clear here on why I think CPX Interactive is inept and have dropped the ball over and over: - CPX Interactive solicitied me offering premium ads at premium rates. You never demonstrated you have either. - CPX Interactive told me you could beat $1 CPMs no problem. Then you send me a revenue share contract with no rates stated. - Your rep Yael Klien stopped returning emails and phone calls after I told here I needed the contract as was promised. - When I called and asked to speak to a someone in charge about it. It took over a week to get a response. - When I finally talked to Chris Brannen about my promblems. I said I needed $1 on the contract as we agreed orginaly, Chris offered me 25 cents for International only. - Chris said he would fix everything and make me happy, then took over 1 month to answer my questions and get me tags back. - All your contracts have a 24 hour cancellation clause. Where's the trust in a clause like that? - You cancelled the 25 cents contract after 2 days without warning. - When saw my posts here, we talked and you assumed no obligation make up to me and offered a highly targeted campain at even less money, 15 cents CPM. - You pulled out the targeted ads before we could even run the campaign and swtiched in filler ads instead. - You blamed me for being inflexible for not accepting the untargeted campains. - Various tall claims were made about your partners AD and customers that I was unable to verify. - When I asked for $500 to make up for the three unfulfilled contracts CPX offered us, Michael Zacharski told me to get lost telling me a have some other agenda. Of course I have an agenda. To make the money you proposed you would pay us. - You guys do not listen to your publishsers. At every turn all these problems stemmed from you guys doing the very things I said I would not do. - After five months of patiently working with you and negotiating you have canceled three of your own deals. Now I have $0 for show for it working with CPX Interactive. Ultimately, you sought us out promised us wonderful things then proceeded to deliver on none of it. The very same claims your site supports as I write this. Even after we talked and gave you another chance you engaged in the same deceptive practices. Anyone reading this need not believe me, just do a search on these guys. There are many other publishers who have CPX's tank treads accross their back. I believed in you. Yet your lack of ability to keep your word, EVER, showed you could not be trusted and had to be watched at every turn. Instead of being a partner you're a predator on publisher's traffic. I my experince, CPX Interactive only cares about making the smallest payout to their so-called partners. In my experince, CPX Interactive is evil!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597 Commenter: David Shay
Content: Jack - I have no desire to get into a pissing match with anyone..especially someone as extremist in their words and actions as you have illustrated yourself to be. However, while my best angels tell me to remain silent, as a student of history, I know better than to leave a shoot completely unanswered... Our entire interaction is littered with inappropriate actions and language on your part, as is evidenced by your own posts and emails to us. Even your account of the 'facts' is laced with self serving slants that serve your own purposes and show no sign of mature consideration that is necessary in any two way communication. You continually change your tenor, with seemingly random explosions of temper. Perhaps the strongest challenge to your self-created sense of righteous indignation is that fact that you made very clear in both your emails to us and your own posted last comment...that for the completely-pulled-from-the-air price of $500 (your company neither lost, nor is owed, any $ from its interaction with CPX), you would not only drop this public attack on us, but would recant the sentiments. How terrible committed you are to the 'principle of the matter'...huh. In fact, how much less credible can a 'voice of opposition' become then when it speaks the language of blackmail? Jack - you are hurting the very group of people you claim to be shouting for. There are many misconceptions that exist between adnetworks and publishers. There are real bridges that must be crossed in order for each party to be able to be completely candid about their own agendas while stilll able to understand the business realities of the other. These conversations must be had and we are advocating for them . You, Jack, are standing on a hill top, yelling into the wind, rather than lending your voice to the cause. And, frankly, the language you use as you yell is neither useful nor appropriate. In closing, I will engage in the metaphor of your choosing from many of your emails to use. In one, you challenged us "Let's tango!" when providing a link to one of your comment tirades. In another you chided our lack of public response by saying "You guys can't dance!" Jack, while I am certainly willing to defend myself and our company on any even playing field, if you are trying to goat me into a downward spiral of a public mudslinging campaign where crude language becomes a substitute for real conversation, then "I'll sit this one out...thanks." I wish you the best of luck in your endeavors and hope you and your company continue to prosper.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: David Shay
Content: my comment at http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597#CommentSection posted at Jun 12, 2009 at 11:39 AM EST, should be considered applicable as well.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=698 Commenter: Farrah Assadpour
Content: Nice job Carrie! I agree that Patricia Clark did a great job, very enlightening presentation.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=597 Commenter: Jack Hurwitz
Content: Your company solicited me. Made repeated promises it never delivered on. If you call me wanting to make a profit from those offers you made "blackmail" then it's clear you guys are only interested in exploiting others. That's a sinister way to spin what should be the simple result of good business that no one shoudl have to demand. If anyone needs proof you guys are evil, you just gave it to them. I need not say anymore.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=608 Commenter: Jack Hurwitz
Content: Do all the damage you need to David. It just makes my case that CPX is arrogant and does not care about publishers. If you call me wanting to make a profit from those offers you made "blackmail" then it's clear you guys are only interested in exploiting the publisher. That is a sinister way to spin what should be the simple result of good business that no one should have to demand. If anyone needs proof you guys are evil, you just gave it to them. I need not say anymore.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=705 Commenter: Joseph "Giuseppe" Zuccaro
Content: This is stated very well, Jeff. I have always said, What drives a company? - Sales. What drives Sales? - Marketing What drives Marketing? - Data. But what will drive Data? - Dialogue. Dialogue is the two-way interaction that is fostered through relevant content. It is up to the Marketer to reach out and initiate that dialogue, and build the relationship by gathering data, interpreting it, and responding with additional relevant content. Data will not necessarily be constant and will reflect changes in an audience's needs, and the Marketer will continuously need to promote direct dialogue or observe third party conversations. This is indeed an amazing time to be a Marketer.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=718 Commenter: Zach Coelius
Content: Very well said John. The pace that new technologies are reshaping media buying is amazing. The days of buying with a site list, a spreadsheet and a fax machine are rapidly disappearing. Our media buying here at Triggit is done almost exclusively with data, equations and algorithms these days. It is a great change.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=725 Commenter: Denise Zimmerman
Content: I checked this out. Had some fun answering the questions but then after 15 minutes or so when I got to the end -- it asked me for my username (or email?) and password. I didn't have one. It never prompted me to sign-up when I started the process. So I tried to register. Got frustrated. Lost all that time. And gave up....I don't know maybe it only happened to me :-)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=725 Commenter: Jodi Harris
Content: Denise, I did the exact same thing -- after answering about 100 questions and realizing it was never going to prompt me to save my responses and register. After completing the registration process, and answering all those questions again, I couldn't think of any questions to ask that required that much in-depth knowledge of my personality to answer.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=741 Commenter: Elliot Benn
Content: Once again Zaw nails it.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=458 Commenter: UrAdGinny Incorporation
Content: John, Its an interesting article. CPM is already dying and CPA and CPC are the order of the day. This definitely is the win situation for advertisers and agencies where as the publishers finds a difficult task to get revenues to get themselves running. And that might be a reason when we will see a next level of social networks that works itself to convert the costs into income.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=752 Commenter: Mike McGreevy
Content: This is an ad that doesn't have a warm and fuzzy 'hook". It's kinda cold even though it tries to be sexy at the end with the eye to eye wink from the woman who just puked. (go figure) Furthermore, it doesn't make me want to consider what is good about or has anything to do with what is the ad's intention...which is to browse with the new Internet Explorer 8... So whoever put this one together must think 'shockweb' is what we need today... I'm not there...is anybody else? (oh come on now...let's all be grown ups...and be real...OK). The truth of what is important in a good ad...the 'hook' and what makes an ad work well...is often about how appetizing it is to our senses. This ad doesn't make me 'hungry'. Don't we all get enough daily dosages of the average day-to-day news garbage stuff...to not have to be desensitized once more in this way? Maybe it's simply synonymous with the meal that just didn't agree with me...(and one meal must certainly have not agreed with her for the focus of this ad!) Truthfully, that was what I thought about when I saw the ad...I didn't even want to consider Internet Explorer 8...like why should I...somebody just got sick... appetizing? The question begs to be asked...why connect these kind of dots in an ad? Why not just order a side of warm and fuzzy...and could you make it over easy? THX! Oh and, light on the shock salt in the copy...I am trying to get back to a reasonable sense of the weight of it all...ya know...this thing called life...and...all due respect...when I am eating breakfast. I feel so much better now...think I will browse for awhile...come to think of it...I will have a bit of Firefox...thx!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=752 Commenter: Calvin Lee
Content: Yes, the true message is so lost. What IE8?Haha... Thanks for sharing, Jodi. -Calvin
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=754 Commenter: David Wilson
Content: Just a note. I'm the author of "Killer Green," the screenplay born on Twitter. What happened was that the concept was born in a conversation on Twitter. I wrote the first two scenes and posted them, one at a time, to my blog. I linked the posts to Twitter and to the folks who were involved in the initial conversation. It grew. I used people from Twitter as characters (well, their names, anyway) I started getting huge hits on my blog entries, all from the Twitter Home page. Before I had even completed the script, new Production Company Ambergris Films LLC approached me - on Twitter - to option the film. It's moving ahead rapidly, and tdday we will be announcing that a director has been attached. I'm currently writing another script in the same fashion, "Redneck Dragon," and all updates are linked through Twitter. Believe me, if I have anything to say about it, the Twitter angle will be played up BIG in the marketing of the film.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=754 Commenter: Doug Schumacher
Content: David, Thanks for filling in the details. Fascinating story. Congratulations on getting the project through the system, and also on the second screenplay.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=200 Commenter: Louann Sugden
Content: Do you have a transcript of this presentation? What do you think are some companies that do social media well?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=763 Commenter: Jeff Skaggs
Content: so, using that logic, should the taxi rides also be free?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=763 Commenter: Lori Luechtefeld
Content: A very good point. As much as I'd love to have ad-supported cab rides (and there's certainly plenty of advertising plastered on and embedded into the vehicles), it's probably not going to happen for me. Perhaps it will only be a matter of time before I accept ads in the margins of my books as necessary -- or at least unavoidable -- evils. (But I like to think that I'll be about as apt to purchase services from those margin vendors as I am to hire the plumber whose name is hovering down the street on a hubcap.)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=752 Commenter: Adam Kleinberg
Content: Wow. Microsoft paid for that? I mean, I know they're trying to appeal to a younger audience. But, wow.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=752 Commenter: David Ellis
Content: It would have been a better ad for Apple. Puking at the horrible PC she's having to use. Maybe it's just me?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=768 Commenter: Greg Padley
Content: Robson's report makes some very valid points. But, two things keep nagging me as it becomes "'the talk of middle-aged media executives and investors.'" First, you have to read it with the understanding that it is not an 'independant' report. It is based on input from a hundred or so of his friends. My guess is that these friends are largely from England, the authors home. Other friends/sources would be those with whom he plays MMO games and chats online = international in scope. If results were compiled based on questions posed via 'internet chat' you'd expect 'chat' to be an important part of the respondants communication channel. Likewise, if you called them on the phone, they'd likely say they use the phone. I'm sure there are research methodologists out there who have poked dozens of holes in this already but these are two quick examples of things to consider while reading the report. Second, while it's great that the investment world is "suddenly clued into the fact that traditional media is in trouble," doesn't it seem odd that the investment community is even interested in teenage media consumption and communication. How many teenagers invest? It's certainly a long road to conversion...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=770 Commenter: Greg Padley
Content: Rob- I like your idea of "engaged suspects." In the past, there was no way for Chevrolet to know the dad with four mouths to feed and a garage full of Camaro posters - but no Camaro. Now companies can "know" these fans and nurture the relationship until the guy has the means to make purchase. This is true for B2B, B2C and B2E. BTW- have you seen the new Camaros? Maybe someday... Signed, A dad w/ mouths to feed
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=770 Commenter: Rob Rose
Content: Greg... what an excellent point - and that's absolutely it. We've now got to make sure, though, that our dealers don't call "dad" and try and push him into a Camaro at a deal he can't afford, but rather invite him to "Camaro days" at the dealership. One of two things are going to happen. He's either going to come up with the dough to buy a Camaro - or when his four kids grow up - they're ALL going to buy Chevy's lest they risk the wrath of their fanatical father.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=773 Commenter: luis fer mtz funes
Content: great post and great advice. thanks!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=778 Commenter: Greg Satell
Content: This is a great post! I think it outlines two things "New Media" can learn from "Old Media." 1. Standards: In old media lots of standards were built up over 50 years or so. Once they were built up, the value of specialists rose and "full service" fell out of fashion. In "New Media" there are very few standards and much more effort needs to be put towards thinking things through and integration. 2. Trading metrics vs. performance metrics: in "Old Media" GRP is the standard for trading. However, nobody really thinks that GRP's are effective because it values frequency equal to coverage. So advertisers negotiate rates on GRP and performance on another, internal metric. This is still valid in New media.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=746 Commenter: David Alpern
Content: Ad executives see mobile ad boom coming: Smartphone effect. Mobile campaigns deliver new people weekly. The full Reuters story is on the 6/30/09 IAB SmartBrief | http://sbne.ws/r/1z8g "Propelled by new smartphone applications, social networks and emerging nations, mobile advertising revenues will take off in the next two or three years, according to ad executives. "We have launched many mobile campaigns for the first time in the last three months. New people are coming in every week," said David Kenny, managing partner at VivaKi, the digital arm of French advertising group Publicis."
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=778 Commenter: David Smith
Content: To clear up a question that was raised by my "elimination of the need for 3PAS", I was referring to the elimination down the road of the agency need to deploy this. It would still be necessary on the site site and require tagging to be completed at the creative end.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: luis fer mtz funes
Content: Hey man, great post and it makes a lot of sense but i do have a certain points to share that I don't know if you take in account or the source you used takes in account: First, about the users quitting: i've seen a lot of articles about this, but they all have, and acknowledge to have the same flaw: yes, while official data says that 60 or 70% of people quit twitter after the first time this is based on analysis done only on the website and they can't measure how many of those people actually just went from web option to a desktop app like tweetdeck, nambu, etc. just wondering if by any chance your data takes that in account. Second, about the spam and the follower limit rule, I've been in twitter for a few months now, have seen spam msgs, have seen spam bots following me but at the end that doesn't deteriorate my experience, i dont follow them back, i just follow people i engage in conversation, if some bot sends me a message i just report it to @spam and they delete the account, while i do agree that some more control about spam could be useful i dont think it means the death of twitter, i actually fear more for mainstream and celebrities killing twitter by turning it into just PR channels instead of original idea exchange. One last point would be about the followers limit: while at first sight it sound useful and reasonable i do know of people and companies that need to be able to follow a lot of people everyday, so maybe your follow limit idea could lead to premium pay services to allow you to follow massively, but this in turn creates costs to the companies and may be too much hassle for them to continue using twitter as a CRM and MKT communication channel. So i think your post is great and has several valid points but may be pointing to problems that are not as dangerous and actually will eventually get solved by the twitter team b4 it has a chance to make the twittersphere extinct.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: Jonathan Richman
Content: Luis, Hey, I hope you're right. I hope that this doesn't kill Twitter. It's an essential tool for me. Good points on some of the data...don't know the percent that move to desktop apps for the tweets. Good catch. Right now, the spam isn't that big of an issue, but it will be as more people realize how simple it is to do. Much simpler than spamming via email (and less risky too). You can report a lot of things to @spam, but a lot of what I think is spam doesn't meet Twitter's rules for "spam." Any tweet about a great new program that guarantees you more followers is spam to me, but not really to Twitter. So defining what they'll delete an account for is really a tricky issue for them. Thanks for the comments. Great points.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: David Connell
Content: I agree with this 100 percent — especially since I just got my 10th notification that cashmarketing is now following me on twitter. The rise of the follower culture and automation of twitter is stripping the tool of it&#39s community aspect. To me the solution might be limiting the number of people you can follow. It might also be in eliminating some of the automated follow applications people are using. If you automate anything on twitter, you're not making a decision about who to include in your community. Would you automatically add anyone to your list of Facebook friends? Why would you do it on Twitter?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: Meredith Gould
Content: With all due respect, I think you overstate the case. Junk mail didn't kill direct mail; doubtful that SPAM will kill Twitter. Indeed, it's easier to opt out of SPAM on Twitter than it is anywhere else. My sense is that the folks who build and sustain community on Twitter figure out fairly quickly how to avoid the seduction of amassing followers. Certainly seems to be the case among healthcare social media folk.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: Jonathan Richman
Content: Fair point about junk mail and direct mail, but people certainly look at direct mail a lot differently and with a skeptical eye now since they receive so much more junk. To a point, keeping track of who you follow is simple. But when you have a bunch of people (>20), do you spend a bunch of time picking who you should follow, simply follow everyone, or don't follow anyone? It's yet another thing to take up your time. Keep in mind that spam doesn't only come from followers. The new tactic is to use a reply (@). Someone tweeted about this post that Twitter was headed towards MySpace territory, which now mostly spam. I agreed and sent this tweet: @b_grainger MySpace is the perfect case study. Thanks! It's all bands and "hot singles" now. I got back a response from someone I don't follow and who didn't follow me. They just picked up the keyword "hot singles" and sent me this reply: @jonmrich, I recommend http://bit.ly/gA7Uw, where you can compare the top 5 online dating services. All include free trial Blatant, non-opt in spam. So, now it doesn't matter who you follow and who you don't, anyone can send you spam via the reply.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=790 Commenter: Mike McClure
Content: Good point, Jay! At the weekly tweetup i go to, called tweetea, we were having this same discussion. Many in the group are bloggers and it was brought up how someone had read that "blogging is dead" and then we went on to the "Twitter is dead" conversation. The conclusion we came to is that these things may be evolving into new forms and have new ways of interacting with us, but they're certainly not dead. Said one blogger on the purported death of blogging, "I certainly hope not, I enjoy it too much." There you go. Pretty much says it all.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: David Kutcher
Content: Ouch and ouch again! Perhaps you should do a bit more search; not only are your numbers wrong, but so is the entire story. Zappos didn't announce the RFP on Twitter, that was the Current Network, Zappos initially asked only 16 companies, but after the RFP was publicized in Adweek other companies ASKED to be included and they opened it up to all. You can read this in the response by the Zappos' Aaron Magness http://www.ignitedusa.com/blog/Is30minutestoomuchtoask--894.html Perhaps everyone needs a bit more RFP etiquette: http://touchpointcity.wordpress.com/2009/07/21/rfp-etiquette-dos-and-donts-for-business-matchmaking/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: Langston Richardson
Content: Hey Adam, Media Post has some of the back story of the Amazon / Zappos deal. http://www.pehub.com/45388/zappos-ceo-wanted-to-stay-independent-sequoia-wanted-liquidity—sources/ Now this would seem to validate your suspicions about the goal of Zappos to gain a PR points for their impending sale to Amazon. But if David is correct in how things were really communicated to the 16 that became the 80+, then it would seem like a vast corporate conspiracy to make the pie look even sweeter than it really is. I dunno. The RFP Process can be insane. But everyone I know who participates in it learns it on the go and neither client or agency dares questions is this the best way for us to work? Langston Richardson VP, Digital Brand Strategy, Creative Lazbro, Inc. www.lazbro.com Twitter: @MATSNL65 @lazbro
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: David Wiggs
Content: 1. Regardless of the specifics, who said what to whom—until marketers quit using RFPs to chose agencies this will continue to happen. Period. Whether Zappos was justified, right, wrong, purple or clairvoyant, it matters not. It falls on the client (and agency) to do their due! [diligence]. Research, people. 2. Agency client relationships often get compared to partner and marriage relationships, the difference being, while you might have slept with your future spouse without bothering to check out what he said about himself, a marketing relationship requires a little more vetting. Marketers who continue to use the RFP (not saying Zappos did, I wasn&#39t there.) as that primary mechanism—are following a flawed model that has not evolved as the marketing landscape has evolved. That needs to change. Some in the industry are bringing that about. Kudos. 3. Finding the right agency is more important than the entire body of work you&#39ll do with the wrong agency. (duh)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: Adam Kleinberg
Content: David... Shame on me for being a naughty blogger and not checking my data sources for accuracy. However, I stand by every word I wrote in spirit. Ok, they didn't publish their RFP on Twitter. THEY PUBLISHED IT IN AD AGE!!! And 104 submitted work. These completely and irrefutably corroborate (in an unprofessional bloggy kinda way) the two main points I made in my post. 1. Zappos aren't social media whiz kids, they're PR whiz kids. 2. Agencies that submitted work were dumb. My two cents.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: Jivan Manhas
Content: Kudos to Zappos for being great at PR and using social media to achieve their goals. Bad on the agencies for participating then complaining about it.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: Kenn Gold
Content: Adam I think you are just jumping on the bandwagon though. PR, Social Media, Search, Digital Marketing....the lines are blurring, they are all one in the same now. To call Zappos a fraud is kind of silly, they are just using all of the tools. That would be like saying that someone practicing SEO is not practicing marketing. Stop getting caught up by old school lines in the sand. As for Ignited, not kudos on them. They should be embarrassed that their blog RFP (really RFP in the form of a blog?) could not hold the attention of anyone at Zappos for more than 5 minutes. That is not something to brag about. It means they failed. They failed to create something that would make someone read more. So sad. And one more important point about their lame blog post, they are trying to use web analytics to prove their point....what if the person reviewing all of the RFPs was doing it on a 6 hour flight from LA to NYC? And they only sent a link to a website? While all of their competition for the RFP were on a fold out tray table cruising at 40,000 feet?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: C.S. Hsia
Content: Great write up. I personally use twitter very sparingly for my day job, start-up (@pay4bugs), and food blog(@eatbigapple). The temptation is definitely there to follow more people just to get them to follow you, and by not doing it, I really don't get many meaningful followers. I've always been a believer that if you build it, (with proper SEO) they will come. The whole Twitter scene really frustrates me. Isn't the point of social online media to avoid going through traditional media? It seems the only way to get meaningful followers is to advertise your twitter in traditional media, killing the whole point.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=781 Commenter: Rosalind Napoli
Content: Great article! While it can be a useful marketing tool, something about it just rubs me the wrong way and I have to say I wouldn't be that sad to see twitter go
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=798 Commenter: Phil Dunn
Content: &#34If it doesn&#39t sell, it isn&#39t creative.” - David Ogilvy. I agree with you, DJ. Web 2.0, social media, etc. will make a lot of dough for many agencies... as a wheel spinning exercise. But, I think these types of efforts will get many agencies fired if they don't produce measurable ROI. In many ways, 2.0 is a major distraction.. Just keep in mind, it's about information/communication channels.. that's it! Nothing else has changed (persuasion, prospecting, lead-gen, sales, closing, delivering value, customer service). "Business" is still what has to happen - not socializing for socializing's sake. Value has to be added and profit has to be made.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=789 Commenter: Karen Goldfarb
Content: I hate the RFP "process". Hate it. Hate it. Hate it. In fact, over the years of working for, with and around ad agencies, I've thought seriously about starting an organization that would run RFPs fairly and accurately on behalf of agencies and clients. Sort of like how Pricewaterhouse-Coopers counts the votes and keeps the data on behalf of the Oscars. I kid you not. I've been involved in too many all-nighters that went nowhere, plus one incident involving a major brand we pitched who is notorious for skimming agencies just to idea farm, and then went on to run an ad with a headline I wrote, no compensation whatsoever to my employer at the time. This is essentially theft of intellectual capital. So don't get me started. Oh well, too late... In any event, Adam, I hear you. I've been marveling at and wondering about Tony Hsieh's cult of personality for a while now. But I'd have to let him have this one. If he's established a level of social media celebrity that gets dollars in his company's coffers, well, ain't that America. As to Tony's penchant for tweeting about his snack habits, well, a lot of people tweet about what they're eating. I even tweeted about them. I'll post it for you below: Why do so many people tweet about what they're eating? I don't care. I mean, whether you're famous or not. I...don't...care. 10:52 PM May 23rd from web But apparently, some people do, or at least, they don't not.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=800 Commenter: Noah Weiner
Content: Very nice piece, Tom. Can you add a little perspective regarding the rough cost range of this Social Media marketing exercise, and perhaps the size of the client company? Or, what percent of client's overall marketing spend did this social media "experiment" represent over its execution time line? It would be interesting to get a feel for how deeply companies are willing to stick their toe in the water to learn about social. Was this a rounding error cost, or a "hold your breath and cross your fingers" expense? Thanks. Noah www.webnewpoint0.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=800 Commenter: tony stagg
Content: In reference to your campaign measurement methodology: While you have, certainly, thought through the qualitative aspects of measurement, I see nothing here, which provides a direct linkage to the effectiveness of the campaign in terms of generating sales. It is a leap of faith to assume that positive qualitative measurements, automatically, signify sales. Your "ker-ching" is not the cash register, or the shopping cart, or the inbound 800 rep. registering a sale in my book. All of which suggests that the jury is still out on determining what incremental sales, if any, social networks like Twitter, actually deliver. Tony Stagg Managing Partner thinkDigital
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=800 Commenter: Tom Gerace
Content: Thanks Noah, very kind. Typical campaign size on Gather ranges from $50K on the low end and $350K on the high end. We see most companies test on the low end of that range and then put $150-250K to work.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=800 Commenter: Tom Gerace
Content: Tony- thanks for the comment. This particular study was done in cooperation with a consumer packaged goods company. Because almost all of their sales happen offline (grocery stores, convenience stores), we have difficulty tracking campaign impact through to point of sale. The CPGs measure "purchase intent" which is why we selected that as a metric. I'd love your advice if you know of good systems for measuring this with more granularity. Where products are sold online, we see measurable lift as well. An author who wrote several compelling Gather pieces that received broad attention (and did no other promotion that month) saw his book rise to #15 on the Wall Street Journal list of best sellers. We have done specific tracking through to coupon requests and product sales as well. I'll see if I can get permission to share some of that data for you as well.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=800 Commenter: tony stagg
Content: Tom: Because the vast majority of CPG products are sold in non-proprietary outlets, ie supermarkets, and mass merchants, it is, as you recognize, very difficult to a) access this data, which is closely held by the retail outlets b) get personally identifiable information at the customer level, which can be matched back to personally identifiable information ie name, address, etc., of those, who were exposed to the social media campaign. I'm wondering whether Simmons, or Neilsen have begun asking their bi-annual consumer panel respondents to report on the influence of social media in creating purchase intent or awareness. Of course, these results would be generic, and not specific to any one marketer's campaign, so could not be considered conclusive evidence.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=803 Commenter: LuAnne Speeter
Content: Excellent article, Robert! A couple of other techniques can help enhance a relationship begun by a well-designed landing page: - Make you landing page a "page" on your Web site, with the same navigational tabs. This introduces your site to the visitor and invites them to stay and browse. - Include links on your landing page to additional information. Again, this encourages a longer engagement and helps brand you as an expert in the fiield. I post regular marketing tips at http://altruisticmarketer.wordpress.com and invite your readers to stop by.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=805 Commenter: Ed Carey
Content: Hey Jay - I do remember column inches and I don't miss them. Do you think because more offline pros are now having to understand digital that a tidal wave of legacy thinkers is going to infest a newer generation of digital media innovators? "Oh yea, this is just like TV!" I can hear them saying....
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=808 Commenter: John Dietz
Content: I don't dispute that the click is over-used and not that useful for many campaigns, but the impression isn't really any better. In theory an impression means someone saw the ad, but in practice it doesn't tell you whether someone really saw it (below the fold still counts), or how long they saw it (it counts whether it's on the page for 2 seconds or 2 minutes), or even how many people were exposed. There's definitely still more work to be done to understand the value of display advertising, and new metrics need to be viewed. John Dietz http://www.adometry.com/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=755 Commenter: jesus javier22
Content: I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Sara http://smallbusinessgrant.info
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=809 Commenter: Susan Kuchinskas
Content: Amen. I'm all for companies communicating with me via social media, especially since so many of them no longer provide a phone number or real person to contact with questions or problems. "Just go to the forum and ask someone there" is their very unhelpful customer service strategy. Social media such as Twitter let me find real people to help me!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=815 Commenter: Mike Sullivan
Content: I think your prediction is just a tad optimistic and here&#39s why. Spending on Internet advertising isn&#39t likely to quadruple from Nielsen&#39s estimate of about 7% to the share of spend still enjoyed by much maligned network television in just two years. Remember, messages delivered through those arcane boxes in family rooms everywhere still deliver nearly 60% of all ad messages. The world is obviously changing – and fast – but my own prediction is that a mere 24 months from now you&#39ll have a heck of a time convincing anyone paying agency salaries to put the highest priority on what Mr. Hanlon is calling a &#34creative planner” to connect the dots between digital media and the creative team. If there is a role for a creative planner in the agency of the future his or her function would better serve the agency as a liaison between the creative team and all media disciplines. The only difference-maker for an agency is still the quality of its ideas, and they can&#39t all be sorted out handily through interactive conquest and retention data – at least not yet. Mass media is still the most effective way to build broad, indelible exposure that leads to significant shifts in purchase activity. My favorite recent example is the Dos Equis &#34Most Interesting Man in the World” campaign. A campaign like that simply could not have been born or sustained on the Internet. And where can I buy beer on the net, anyway? It needed mass media. And so did Billy Mayes and the ShamWow dude. Until the Internet begins to show up like a mass player (merged with television I suspect) I can&#39t imagine the digitally-focused position Mr. Hanlon describes will result in work that casts the swing vote for agencies pitching significant accounts. But, I could be wrong. You certainly know I&#39ve been wrong before.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=815 Commenter: Tom Thacher
Content: I totally agree. But in order for this to work, this person needs to be empowered. Too often it's a race to see who's idea wins- the media director or the creative director. The creative and media directors that don't work together are producing lousy work. So it's probably time to get them a counselor. I mean liaison.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=818 Commenter: Adam Kleinberg
Content: Thanks, Mario. It is really amazing how easy Alibaba.com makes it to tap into the global economy. And I'm not just saying that because we're their agency! BTW: Shout out to our partners at MediaSmith that are handling media for the campaign. It takes a village.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=827 Commenter: John Dietz
Content: I completely agree that things have changes and accountability is more important, but you can't assume that everything should move to CPLs, there is a real market for branding ads and not everything is direct response. If we are going to move the industry, we need to use metrics that match as closely as possible with and advertisers media objectives, whether it's increasing traffic, increasing awareness, or generating leads.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=827 Commenter: Zephrin Lasker
Content: Thanks for the comment. I was referring to a shift in the entire industry towards greater accountability. Over the last year, many brand marketers have adopted CPL pricing models to acquire interested the contact information of interested consumers (leads) and then engage them in relevant ways through social networking sites, loyalty programs and other vehicles. Relevancy and relationship building are at the heart of a good branding campaign. So we believe CPL can actually do both. However, that's not say that there is no place for CPM or pure branding campaigns, of course they will remain an important part the toolbox.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=836 Commenter: David Alston
Content: Hey there DJ, Thanks for showin' the love for the Return on Ignoring post. And I love that you brought up the Art of War. I loved the Art of War for Business which took many of his principles and put them in biz context. Ah, the more things change the more they stay the same. Nice idea to create a top 10 list like this. Cheers. David
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=768 Commenter: Greg Satell
Content: From another perspective, "New Media can learn a lot from "Old Media." Unfortunately, most Digital people don't have any media background. Whole it helps them innovate, it also means that they don't benefit from the last 50 years of collective media experience. Read "5 things that New Media can learn from Old Media" at http://www.digitaltonto.com/archives/99 - Greg
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=808 Commenter: Greg Satell
Content: That's not all. Read The Disadvantages of Cost per Click and CTR planning at http://www.digitaltonto.com/archives/11
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=854 Commenter: Alan Chokov
Content: I concur with Mr. Sgambelluri's comments. What we forget about advertising is that it has historic roots that should not be ignored. Regardless of the media platform, advertising is to entice, energize and create thought provoking ideas, images and concepts. It should establish a memory bank for the consumer to draw upon when it is of interest, according to Alan Chokov, Founder/CEO of www.eFinancePortal.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=858 Commenter: John Smithson
Content: And you are doing the same thing you are accusing them of doing when you make broad generalizations. You accuse them of not differentiating between the folks who do honest work and those that don't and then you say the 'fair and balanced' news outlet doesn't know the difference. You just threw your credibility and objectivity out the window. Keep the commentary to web issues and leave the liberal political babble on the sideline.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=858 Commenter: Ana Genao
Content: Great post! Definitely important to point out how biased Fox News is. I wouldn't worry too much about what they purport in regards to SEO anyways, as we all can see their credibility diminishing.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Ted Utz
Content: Great article Jay. Online video is enjoying exploding growth and the technology platforms are all scrambling for a piece of the pie. There are a lot of players in this space and competition is fierce, pricing is down. Right now, the best bet for video is coming through your local and national news websites, both television and newspaper. Radio news also provides good content, but compared to newspaper and some tv sites, the audience and number of sreams required to make serious money isn't there. Another interesting observation is that CBS Interactive doesn't appear on either of these lists.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Claus Rodgaard
Content: Where is the data supporting the claim that people only watch crap? I use Youtube for tons of stuff and watch a lot of children videos with my son. If the ads are tagged the right way I am sure you could do some good marketing. Within my hobby down hill mountain biking there are also a huge growth in quality video and live streams online. It think there are tons of other success stories but the data just shows up in different ways compare to what we know from TV. I will leave other people to not take video serious we sure do every day together with our clients.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Jay Friedman
Content: Claus, Look at the links provided within the article. Dogs and skateboards and people jumping off of houses onto trampolines is not video content most marketers with which want to be associated. YouTube is not all "crap" but much of it is.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: DK Kim
Content: Totall agree! Great article. But the question is, how do we show that most videos on YouTube are people jumping off tramplines into houses? I mean, what percentage of YouTUbe's videos are like this? Any clues or support to this?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Jay Friedman
Content: DK - great question. Here are the most popular/watched videos on YouTube right now - http://www.youtube.com/browse?c=0&s=mp. The first six are: 1 - A Bret Favre clip (fine for most brands) 2 - Chris Brown on CNN with a curse word ***'d out in the title (not fine) 3 - A guy breaking a lamppost and falling (not fine) 4 - A video with a word in the title not cool for brands (not fine) 5 - A video of a lady running out of her house and falling (not fine) 6 - "Hot teacher fired" (not fine) So while two of the six are professional content and one other might be, five of six are not ok for most marketers. You could probably check this "top videos" section any time and find similar results.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=864 Commenter: Claus Rodgaard
Content: 10 steps - how can anyone design something like that and how can they approve it. It would be interesting to hear from RL if it was all PR or they actually think its a great idea.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=864 Commenter: Randy Haldeman
Content: It would be good if news outlets, like CNN, would follow-up their puff pieces on Ralph Lauren's use of mobile technology with a deeper analysis of how it worked and what the consumer experience was. For the mobile market to grow, obstacles like the ones Jordan describes need to be ironed out -- and the only way to do that is to shine a bright light on them -- which is something that CNN and blogs like this, can do.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Randy Haldeman
Content: Even with 60 to 70% of the streams not suitable for advertising, online video is still an exploding market that needs to be taken seriously by brands and agencies. In July, there were 11.2 billion streams viewed with the average user watching 3.5 hours of video during the month. If only 30% of that was appropriate for "serious advertisers" that would still be about 3.5 Billion streams -- and its growing at 30% per MONTH! It was probably 4.5B in August and will probably be 6B in September. As Claus noted, there are many niche video sites for kids and sports and clothes and food, etc. Many of these can be aggregated and provide advertisers with considerable reach and effectiveness. I think that should be taken very seriously.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=865 Commenter: Greg Satell
Content: Daniel, Excellent points! I would add that one place that online advertiser can seek wisdom is traditional marketing. A lot of knowledge has been accumulated over the past 50 years or so and much of it remains relevant. See 5 things &#34New Media” can learn from &#34Old Media” at http://www.digitaltonto.com/archives/99 - Greg
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: S T
Content: This is where most "marketers" miss the plot. Just look for content that we would like to be "associated with". Why bother learning what the new medium is when we can simply take our ad content and find appropriate videos to put it in? That's the most knuckleheaded approach to marketing. I'm surprised this dribble made it to an imediaconnection article. Youtube is successful because....and pay attention here....it features "original content". So if there's something about a couple of people breaking into a random dance at a wedding in countryside of US, people (include I and everyone I know) are very, very interested in watching it. Much more than ads, or whatever content you feel your clueless marketers may be interested in being ass-ociated with. Get a clue. No one's interested in your messaging. Find a way to weave yourself into people's own interests. When these oafs that you think YT users are begin to work with your brand content, mash it up, spoof it, or do other things with it, that;s when you'd have done something. Until then you're just another generic marketer with a dunce cap trying to sound cool.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=863 Commenter: Hanley White
Content: Nice Article...According to me,we can not easily believe on any video add,its true that video production and hosting are easier than ever, more business owners are creating their own videos as marketing tools,but that may be fraud or spam or specially designed to misguide us. Thanks Hanley Boost http://www.recoverybull.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=870 Commenter: Ken N
Content: Jay, Perhaps your title here still could have been... softer. The fact is, 'mislead' is a pretty hard word, and I would venture to say that most national Broadcast firms/rep's don't CARE, yet, from what I've seen. Why? They have maintained pre-eminence despite declining audiences, and even holding CPMs pretty well, as their Newspaper and Magazine brethren have crumbled. [They WILL care soon, though, btw.] And, the way I read them, a consistent argument could be, COULD be made, if talking about Video ONLY, which is what they care about. [Whether their client allows this or not, is another story.] But it could be consistently made with these 2 stat's. Also...in another sense, it could be said that your second stat, could also be 'misleading', in a different way. Why? The Web is not a single "place", and so even if budgets rise, it doesn't mean it will be spent in any single area. Between Search, e-Commerce, Affiliate, and even Branded Display sites...who's to say where that budget goes? So much fragmentation out there could be seen as diluting the argument made by that stat just a bit, in the minds of some. So, your thought process makes sense to me...maybe with some added clarifiers from these as a starting point?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=870 Commenter: Jennifer England
Content: I too agree that the title may need to be edited...but the edit I would suggest would be to take out "TV". All reps, no matter the medium, try to paint the picture so that the favor is overwhelmingly on their side. For lack of a better term, they are themselves product evangelists and whole-heartedly believe their product is paramount for their clients. On another note, I do think what Jay might be getting at is that as marketing savvy individuals, we should not take all research at face value. It is research and can be skewed to present a particular picture. There is always fine print and there are always three sides to a story...his, hers and the truth. It's all about keeping our eyes and ears open, using some common sense and asking lots of questions to make sure we are making the most informed decisions possible for our clients.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=881 Commenter: Jeff Mills
Content: Satnam, great article and I think you did a good job looking into the data and our findings. I would be happy to chat further if you want to drill into this some more. Thanks for picking this up!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=894 Commenter: David Eldridge
Content: Interesting feedback, Rob. Here are some of my impressions I shared on Alterian's company blog (www.engagingtimes.com): The acquisition shows a strong desire to enter the analytics side of marketing by Adobe, who want to make online content more engaging by integrating analytics into the content creation process. This is an important step. However, it is Alterian's view that what is critical is how to maximise the value of an individual&#39s relationship with an organisation regardless of channel or stage in the customer lifecycle. Alterian firmly believes that the core of any marketing activity has to be the individual. It will be interesting to see if the acquisition of Omniture by Adobe helps clients with this core requirement.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=894 Commenter: Rob Rose
Content: David.... Agreed for the most part.... And, I would suspect that's exactly Adobe's aim here. By owning more of the life cycle (e.g. more than just the creation part) they further extend the interaction with their consumer (e.g. the web design/marketing professional). And, by the nature of their products, help other companies extend the life cycle with theirs. Thanks so much for the comment. Isn't it great to be talking about acquisitions and activity in the Tech sector again...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=874 Commenter: Rob Ainbinder
Content: Brandt- I don't necessarily disagree... I don't chase Google PR (no time for it) and I'm not selling link building (buying and selling links is a no-no). But, we need to add one more point: quality, topic focused, original content. Without good, focused content it will be tough to theme the site. Let's emphasisze that it be *original* content, too.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=874 Commenter: Brandt Dainow
Content: Rob's right - content is king as far as search engines are concerned. In my experience search engines like more words on a page than most designers recommend. Brian Eisenberg's analysis in Call to Action (an essential read) is that the best conversion rate is achieved with 471 words per page. I find it very hard to get good listings for pages with less than 200 words. Keeping code search engine optimized is easy - design for disability access. If the site can pass a disability access test, it will certainly appeal to the search engines.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=874 Commenter: Adrian C
Content: "Link farms, sites consisting of hundreds of links, are disliked by Google. Links from these have a NEGATIVE value - ie, you will be downgraded if they link to you. " How can I protect myself again something like that. I can't control it and it is not fair to be downgraded.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=874 Commenter: Rob Rose
Content: Brandt... Here here - to both you and the commenter (the other Rob) on focusing on Content. Content (plenty of original, well thought out content) is job number one on optimizing any site/page for search engines. Focusing on external links - especially around trying to increase Page Rank is (in my experience) a worthless exercise. I, too, have seen sites rank well for specific terms with a very small number of incoming links. These were specific sites, focused on being optimized for a strategic set of keywords - and (most of all) focused on producing great quality content. I learned something new today about the quantity of words on a page - so thanks to you and Rob for that. Great post and one I hope gets some real attention.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=874 Commenter: Brandt Dainow
Content: Adrian - you don't have to worry about being linked to by link farms against your will. They do it for money. If you don't pay them, they won't link to you. The only people you need to worry about are any people you're paying for link building. If you're doing that (I can't see the point myself, but people do), then you need to know what sites you're being placed in.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=803 Commenter: Brett Moneta
Content: Good stuff, Rob. Not enough people focus on the entire story. I'd even take it a step further and say that a lot of us forget about the final destination- the actual web site. We forget that, even though we can't change that big behemoth, we still need to create a smooth transition to it. The email and landing pages may set up a great sell, but customers become completely confused when they land on the actual web site. IT departments on their end need to allow "deep linking" directly to the ecommerce part of the site.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=879 Commenter: Joanne Spain
Content: Marketing yourself to a company for a job is not unlike most marketing campaigns. The potential employer is your consumer and you need to develop perceived value (of yourself) so that your consumer (potential employer) buys you (offers you a job). The first point I would make is that there is no cookie cutter approach to job searching; your approach for one job should be different to your approach for the next job; in the most part because in each instance your consumer has different needs and wants. Your job search has to be targeted and specific. Currently stats put us at around 4 or 5 career changes in our life time. What this means is that the traditional methods of job searching are changing, there is less focus on what you have done in the past because there is more likely to be a deficit between what you have previously done and what you want to do next and hence more focus on transferrable skills and more focus on pitching for jobs. Kim talks about getting the basics right and having a perfectly crafted resume, my question in response to this comment is: why? Why would we provide a potential employer a document of all the things we have done in the past (a resume) when we could provide them something much more tailored and solution focused i.e. a pitch outlining of all the things we could do and how we would approach the opportunity. This is particularly important in a time when we change careers often and we most likely need to bridge the deficit between our experience and the position requirements. I agree with the examples that Kim used when she spoke about not going over the top, I have not yet seen anybody liken their skills to that of the life journey of a famous rock star. However, I have seen people get creative in their job search and in my experience there people have a higher success rate than those who run a traditional resume and job search. How many people have considered an online application? That is, digitising your portfolio and tailoring it specific to the company or role you are applying for. E.g. building a custom online portfolio and sending the potential employer only a link to that site which is named appropriately with something such as: http://i-want-to-work-at-company-(insertcompanynamehere).com Advice I give often is: &#34don&#39t look for a job.... choose your job” there is a massive difference. Looking for a job involves going to platforms like seek or newspapers and looking for jobs to apply for. In my experience, this strategy does not work. I have not ever met anybody who has found their dream job on seek. The first step to job searching is to choose work that you love. Define what it is that you are intrinsically motivated to do and then choose to work for a company that will pay you to do that. The thought behind &#34choosing” your work is about identifying where in the market there is a company that will pay you to do what you are intrinsically motivated to do and then knocking on the doors of the decision makers in those companies and communicating an opening a dialogue with them about your desire to work in their organisation because they have a framework in place that will allow you to do what you love to do. In summary, I don&#39t disagree entirely with Kim&#39s top 5 job search killers- she makes some valued points about being honest, being authentic and ensuring that your message relevant- however, I would argue that there has been a shift in the methodology we use to find work and that non-traditional job searching and non-traditional resumes are increasingly important in contemporary job searching and as a mechanism to stand out from the crowd and eliminate your competition.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=901 Commenter: John Ardis
Content: Julie, I'd also add a fear of the slippery slope of accountability. What I mean by this is that we all know that one of the main positives of digital media is measurability. Traditional channels simply haven't been able to provide anywhere near the same insights as digital channels can. So, the more that budgets utilize the deeply measurable channels, the more the marketers gain insights into both their brand and response impact, and the more they begin wanting to compare those findings to the programs in other channels - which can't be done. So the pressure grows to shift more budget to measurable, but where agencies and media properties have typically made money are the traditional channels. So therein is another source of conflict.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=394 Commenter: Cloud Jobs
Content: Nice post. Good information has been given. The post seems to be very infromative one. Cloud computing is doing a good service. Cloudjobs.net provide a good serivce for the job seekers and th job providers. Their main source is for the cloud computing. They are the NO.1 online source for jobs in cloud computing, software service. http://cloudjobs.net
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=905 Commenter: Jimmy Stiles
Content: You all have the individual aspect of where you want to go with this, which it was thoughtfully created not found (R&S). Always understand this: Product is based on a need in the now majority, create a want and your a real entrepreneur. But to make it in the mainstream Big Show you have to stand behind its philosophy to karmaticly make it work at all 4 points of travel. Theres no knowledge that is not power.........
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=912 Commenter: Jacob Harris
Content: Sorry to deflate your bubble a little here, but twitter does not deliver 10% of traffic to the New York Times. It seems like Martin was misquoted and actually said that twitter might become a top-10 referrer to the Times. http://mediamemo.allthingsd.com/20090921/the-new-york-times-brought-to-you-literally-by-twitter/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=913 Commenter: Derrick Strode
Content: Great info and true. I'll have to add the humor element. Makes Sense. Here are two tools that enhance twitter and they're free. Wow. http://www.leadsleap.com/go/25205 This one link will give you both You can also sync your FB
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=920 Commenter: Jill Carpenter
Content: "The pitch is not only benign but helpful. "What if everyone, from a local expert to a renowned doctor had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through," They already do! It's called social bookmarking, facebook, myspace, web 2.0 properties, etc This is like me voting for one politician while there are signs for the other one on my front yard! It is just plain wrong, and I hope sidewiki sees the same as Third Voice which never really made it. Want to see what can happen to a sidewiki on your site? http://www.youtube.com/watch?v=-ThPtgm6sOY It's that easy, and the threat is VERY real.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=394 Commenter: Babette darcy
Content: Thanks for the information provided. It seems to be very informative one. cloud computing isa type of computing that makes use of resources over the internet rather than from localised sources. Cloud computing is also closely related to virtualisation which is also showing tremendous growth. I have visited the <a href="http://cloudjobs.net">http://cloudjobs.net</a> It is really a good job site. It gives a good career for the job seekers and the good employees for the job providers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=913 Commenter: Rob Rose
Content: Robert, Well said - love this post. And welcome to the chaos..... consider yourself assimilated. Your packet of kool-aid is in the mail ;-) @therobrose
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=930 Commenter: Terry Dagrosa
Content: I am sure this will be an exciting session. I hope to be there!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=659 Commenter: Cd Fisherman
Content: There are other companies out there already trying to fill this gap and make their own collections of family friendly YouTube videos like - www.familyfriendlyyoutube.com Human monitored. Still a small collection of Youtube videos but growing.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=930 Commenter: Greg Morey
Content: Perhaps you could load an AR video of the session from your site for those that would love to see you but are on some other augmented version of their reality?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=931 Commenter: Sunny Gray
Content: What software/company do you recommend for a small business who would like to implement mobile coupons for multiple clients?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=938 Commenter: Ian Cunningham
Content: &#34When is it going to happen and more importantly, what happens then?” Hard question to answer, some would argue it has already happened. Most people can access online content through there TVs today using gaming systems (i.e. PS3 or Xbox), DVRs (Tivo) and home media center computers (PC & apple TV). The trouble with this argument is that content is so fractured and hardware anything but standardized you could hardly call this convergence. Back in 1999, the dream of TV/Web convergence was an all-in-one machine part TV part computer. But this was before the advent of powerful mobile networks, cheap laptops, free wifi and DVRs. I&#39m not going to say the dream is dead. Cable providers and TV manufactures certainly have the means and financial incentive to deliver online content. They more importantly have the ability deliver it with familiarity of change of the channel. So why hasn&#39t &#34traditional” convergence happened? Cable companies concerned with growing there ISP services discourage bandwidth hogging services such as online video. This includes actively lobbying against net neutrality and developing payment systems based on tiers of bandwidth. This may change in the next few years given the FCCs new position on net neutrality and the growing strength of Telecoms as ISPs. Offering online content will help preserve and grow their existing business. As for internet enabled TVs, they&#39re here now just not in large numbers. I personally, think that will change in the coming years. The golden rule for TVs has been the bigger the better. New Energy Star rankings will force manufactures to do more with less. In order to receive Energy Star certification in 2010 most makes will need to reduce power consumption by 40% and by 65% for 2012. This makes making 50” plus screen increasingly difficult and internet access could be the feature that keeps us buying. We like the idea of convergence. It keeps things simple. Ultimately, we just want an easy way to access all our content on demand. The TV/Web convergence probably will happen but not as we originally envisioned it. TV is no longer the focal point of our media diet, instead TV/Web convergence will be just &#34an occurrence within the growth of online itself”. I would argue for the better.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=938 Commenter: Sarah Zielie
Content: I'm really not sure what is going to happen but it's certainly going to be exciting. I do think that while viewing longform video has been a "leaning back" activity, that user habits are changing. Look at how much multitasking is going on between TV viewing and internet usage! People are getting used to having everything on-demand, as you mentioned, but I think this is going to include the desire for information surrounding the videos they are viewing and the components within.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=932 Commenter: Alexander v
Content: Many a small business owner has gone to great lengths to figure out how to place a free ad. A free ad is hard to come by; especially these days since advertising revenues have plummeted over the last year or so. Online advertising is still going strong, but the small business owner doesn't always have a way to run a huge web campaign. So that's why many smaller operations, and even large ones, have turned to social networking. Twitter, Facebook, and Myspace, are all free – no need for a bank loan to boost the advertising budget. Applying the right techniques in social networking, you can place a free ad without needing <a rev="vote for" title="Installment Loans and Free Advertising for Small Businesses" href="http://personalmoneystore.com/Installment-Loans/ ">installment loans</a> for an ad department.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=879 Commenter: Executive Job Search Executive Job Search
Content: In this time I am searching for job and I have no any idea that how I can search a best job for me. I was suffering from net and I get that article that provides me the tips for searching a better job. So thanks for inform me. http://www.jobconcierge.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=895 Commenter: Barry Tweddell
Content: There is some software that will stop this happening! http://www.onevision.com/contenio.html?&L=0 Automated pre-flight checking for online ads, latest version also checks for malware, spyware.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=931 Commenter: Ade Bamigboye
Content: You'll need to search out a self service platform that allows you to create coupons using a range of barcode types or the clients preferred graphics. It also needs to to be connected to the mobile infrastructure to that coupons can be sent out. If clients want a redemption process, then you'll need to provide the optical scanners to scan the codes and the software to read and process data held in the coupons. The self service approach should meet the lower costs target of a small business but give the flexibility to enable to run campaigns as often as you like. Take a look at www.mobile-flow.com/platform.html for the basic idea. Let me know if we can be of help. Regards Ade
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=755 Commenter: loi love
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]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=591 Commenter: Ad Space Auction
Content: Well we do tend to develop a banner Ad blind spot. You can buy cheap banner ad space at bidswamp.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=947 Commenter: Susan Kuchinskas
Content: oh, cool. I am sooojealous. do dish, please
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=949 Commenter: Robert Davis
Content: @antaldewaij sent a link to a SlideShare deck tracking the blow by blow of the AMP #pepsifail at http://ow.ly/vgyO
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=913 Commenter: Charles Gupton
Content: What most folks overlook is the opportunity to listen and learn. Not lurk. Learn. Choose good peeps to follow, listen, learn and comment when something intelligent can be added. There is good stuff in all media. We just need to filter it better. Good article. Charles Gupton http://charlesgupton.wordpress.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=962 Commenter: Charles Gupton
Content: Jessica, Great tips! One of the biggest mistakes I've seen in social media is the same one we all often make when we're face2face. That is we don't listen enough. Social media is a great opportunity two see what those we care about are thinking about. Then we can meet them on their terms. How novel is that? Charles Gupton http://charlesgupton.wordpress.com/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=962 Commenter: Jessica Kizorek
Content: Thanks Charles. I agree. Advertisers think Social Media is a new arena for them to broadcast their advertisements, and this type of approach is falling flat on it's face.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=958 Commenter: Eric Tobias
Content: I've had run-ins with Brian as well. Seems to be rabidly for GA and unable to accept critique of GA. It reminds me of some of the evangelists of other viewpoints (e.g., non-Microsoft, Linux, open source, etc.). GA is great... I manage a team that supports, amongst other titles, GA. I think discussion of accuracy, position, conflict of interest, and such are always appropriate. Keep up the good discourse. The industry needs it if we're to graduate from "art" to "science".
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=965 Commenter: John Ardis
Content: I did not have the privilege of knowing Michael, but I've known Michelle for years, as well as many of his colleagues at Audience Science. My most sincere prayers for comfort and healing go out to Michael's family, and for little Grace. It speaks volumes about our industry, iMedia, and Brad B. that such a noble plea for support comes out after a tragedy befalls one of our own.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=954 Commenter: Gary Slack
Content: Robert, you are so on the mark. All marketing communications awards programs are, to a certain extent, reflections of their sponsors. And even though American Business Media (ABM) members are in various stages of entering the digital world, they are still heavily print-centric. That likely explains some or much of the "quaint" print-centricity of the CEBAs. Also, for some strange reason, ABM this year chose to have an all-agency judging panel. Some great b-to-b agency names, to be sure, but taking corporate marketers (e.g., the buyers and drivers of marketing services) out of the CEBA equation seems like a huge step backwards, in my opinion. For these reasons, my agency chose not to enter the CEBAs but to focus instead on one or two other awards programs that have more representative entry categories, involve corporate marketers as judges and make a legitimate effort to take results and even delivery on objectives and strategy into account.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=971 Commenter: Devon Dudgeon
Content: I remember when agencies were first grappling with how to incorporate an "interactive" department. Some of the big name agencies I've worked for are still trying to figure it out. I think the smaller agencies (like Traction!) adapt better.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=574 Commenter: Keith Neilson
Content: How about setting up seismic sensors with net connections and twitter accounts which tweet automatically whenever theres a tremor above a certain magnitude. Give each sensor its own twitter account and you get a location for the quake.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=985 Commenter: John Dietz
Content: Jay, you make some really good points. When we started Adometry we weren't focused on network verification, instead we were looking for new variables and metrics that could demonstrative the efficacy of display advertisements, and the verification has been an important discovery. Having spent 5 years on the publisher side, I can certainly sympathize with the points you are making, premium publishers don't want their inventory to be commoditized, and networks have the potential do exactly that. I think a publisher that adopts number 4 above introduces the risk of an advertiser asking what they are hiding. In practice, we've seen ad networks (not all, as with anything there are good and bad ad networks) where the networks themselves have little control over where the ad shows up. I don't know that it's feasible to have the seller (network or publisher) make claims about ad position or acceptable sites without any kind of third party verification. As an effectiveness vendor, we also correlate the effectiveness of ad campaigns to metrics like reach and frequency, site categories, page position, dwell time, etc. I would be concerned about how points 3 and 4 would affect buyers trying to improve display ad effectiveness and similar functionality built into 3rd party ad servers. Perhaps there's a contractual model where effectiveness/verification services only call out violations of the network contract, but that would require another level of sell-side integration that could potentially call into question the bias of the verification service. Personally, I believe there can be a model of transparency in ad networks that can be supported while representing the true value of advertising to both buyers and sellers, and there will certainly be a focus on multiple tiers of networks with varying amounts of transparency and quality of inventory.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=356 Commenter: Rabia Carvalho
Content: A lovely article! So applicable to a number of areas in life, not just work. And when you reach the bottom of the article, the reader should revise number "1: Admit that you don&#39t know it all. Because you don&#39t. Really. " Loved it.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=469 Commenter: Girls Camps
Content: Numerous <A HREF=http://www.girlschools.net/>popular camps for girls</A> are working in the country, which assists the girls in developing their behavior and the overall personality. These schools give the arts and crafts programs to the girls so that each youngster gets the occasion to learn more. These camp offer them the beautiful atmosphere, where campers can play any kind of game. These training centers offer several recreational activities like dance, drama, and music. http://www.girlschools.net/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1000 Commenter: Rich Blackwell
Content: I myself have taken advantage of the new List feature on Twitter. However, I have put everyone I follow in a list that pertains to them. Example, everyone that focuses on Social Media is in one list, Wine another, Design another and the lists go on. With that said, I find it hard to define any success by how many Lists one may appear on. It may give a better indication than just the shear number of followers one has, but by no means do I believe it's even remotely accurate. At sometime, somewhere, someone will create a valuable measuring device for Twitter. Until then, it's really just educated guess work.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1015 Commenter: Fedelta Pos
Content: Right now social media marketing is every effective for any business. this is Really Good Idea for hotel marketing through social media website. Thanks Point Of Sale
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1015 Commenter: Abe Mezrich
Content: Thanks, Fedelta. Just sharing the wisdom ;)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1025 Commenter: Ryan Murray
Content: "Buried in data." Sounds about right. With the abundance of uncharted avenues leading toward that ambiguous social media 'goal', sometimes taking a step back is not only the smartest move, but the necessary one.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1033 Commenter: Greg Morey
Content: Interesting read Rob. How do Ad networks play into your stream of thought here? With every major local affiliate broadcaster, newspaper, cable company, and digital media enrolling in ad networks for their online presence, does on-air inventory now make the transition as well?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1033 Commenter: Rob Rose
Content: Greg... thank you so much for the kind words... Yes, I think they do... Now, whether they win or not is a different (and I think longer) story. Part of the inspiration of this post came from my watching of the Eric Schmidt talk at ANA. http://www.youtube.com/watch?v=s8aZY_3297M - and it will be interesting to see how Google uses its ad network to monetize YouTube (link irony above duly noted). Meanwhile, I continue to see publishers (using that word more broadly there) struggle with Ad Networks on the commodity vs. brand thing. Better targeting will help, certainly, but I think it's anybody's ball game to figure out at this point. One thing's for sure, the winner will be who helps generate more compelling emotion - not the one who provides more numbers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=402 Commenter: Snuggie Balnket
Content: Yeah MTV just is not what it used to be (now called much muisc). I remeber Beavis and Butthead on MTV, ahh the good ol days... <a href="http://snuggie.me">Snuggie</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=586 Commenter: christopher miller
Content: It seems to me that media itself steals souls. This is done through a process by which one is unaware of or is lingers in the unconscious mind. Go to christopherpeytonmiller.com to find more on this topic.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=586 Commenter: christopher miller
Content: It seems to me that media itself steals souls. This is done through a process by which one is unaware of or it lingers in the unconscious mind. Go to christopherpeytonmiller.com to find more on this topic.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=586 Commenter: christopher miller
Content: www.christopherpeytonmiller.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1041 Commenter: shelley wenk
Content: Reinforces the fact that the days of mass communication are numbered, and what is effective is niche communicating and authentic interaction. As with other digital spaces, power is less about large numbers and more about the quality relationships. Would be interesting to see how this breaks down among age groups as I imagine click through rate might be higher among younger people as they are growing up managing vast numbers of digital relationships.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1046 Commenter: Paul McLenaghan
Content: Well said Jeff. As an industry we do an excellent job of protecting privacy while providing all the benefits that targeted advertising brings to the average consumer, but we collectively do a poor job of communicating that fact to the public. Kudos to AudienceScience for taking a leading position on consumer education. Paul McLenaghan VP, Interactive Markets TARGUSinfo
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1046 Commenter: Toni Shiffman
Content: Excellent work on the video. I found it informative and entertaining.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052 Commenter: Jon Collins
Content: Adam Great article and good to see the data from all the providers. While I agree with your point that creating video can be considered expensive and typically is, most brands have tons of content that was shot already. Many of the top brands out there are STILL not utilizing video assets in their online marketing executions within the banner, however now with all the recent data hitting the digital landscape they will start to incorporate video and get a better ROI as the research calls out. Most of the top brands have more than enough content and assets just sitting around that can be incorporated into a banner unit to drive the message and create better awareness. They need to fire up the video engine and hop on board before the train leaves the station. Give the public what they want!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1043 Commenter: Rob Rose
Content: Peter - loved this post - and am especially jealous of your great headline. And, I couldn't agree more. It's very easy to get sucked into promoting using Social Media, and resisting that urge is something that takes quite alot of discipline. But I would point out - that it's sometimes okay (with full transparency) to actually strike the pose (notice the lack of branded adjective). Or, did I just promote Madonna... oh darn it...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052 Commenter: Dean Donaldson
Content: Great Adam! In your questions re: ROI I think you need to also take a macro look at media. If 50% of global spend is on TV which affords 50% of remembrance by a human, compared to cost of creating and serving interactive video that affords between 70-90% of remembrance - then the ability to shift brand recall with interactive video is much better then mere linear video. Should billboard remain static, when video animation heightens consumer receptivity? Thats an argument for digital video right there. If you think 'a picture is worth a thousand words', an audio visual experience doubles this, an interactive audio visual experience doubles this still further... This is why budgets were moved from print to TV and will continue to move to interactive - whether online web banners, or internet enabled BluRay players... its all interactive video at end of the day. Whats the money an advertiser has to spend in media to see an uplift in sales? Answer: A lot less in a digital world for much better reward. See you in Scottsdale!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052 Commenter: Rob Shilkin
Content: Hi Adam. Rob Shilkin from Google Corporate Communications here. Very interesting article, but I wanted to clarify something quickly. The figures in the PointRoll chart are directly from DoubleClick's own report - we didn't omit any data at all - in fact, we made it available! You can see it all here: [http://www.doubleclick.com/insight/pdfs/The_Brand_Value_of_Rich_Media_and_Video_Ads.pdf] - in particular, Figure 4 details the MarketNorms figures, and the report contains a lot of detail about recommended display ad formats for different branding goals - Figure 17 is just one visualization of over 20.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=971 Commenter: lin hanyi
Content: <a href="http://www.uggboots-space.com/UGG-Classic-Short-Boots.html">UGG Classic Short Boots</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1043 Commenter: lin hanyi
Content: <a href="http://www.uggboots-space.com/UGG-Classic-Short-Boots.html">UGG Classic Short Boots</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=962 Commenter: Darren Murphy
Content: Excellent comments Jessica, I learned something today! But - Sometimes the direct approach to getting laid does work... : ) SteveO
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=469 Commenter: Teenagers Camps
Content: There are several certified teens Boot camps dedicated to support the troubled teens. Camps not only offer indoor class room academic learning but also recommend challenging outdoor field programs and sports for stretching the life skills in struggling youths. Each teen has the special needs and interests that can be fulfilled only by the boot camping programs. The mission of <A HREF=http://www.teenscamp.net/Teen/Boot-Camps-For-Teens/index.htm>troubled teenagers boot camps </A> is to improve the behavior, character, thinking abilities, attitude and living standards of the defiant kids and adolescents. Teenagers who are suffering from behavioral problems, depression or anxiety can get the excellent services in the camp programs.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1051 Commenter: Brian Carter
Content: #1 it doesn't make sense to put a url in your target keyword list. Target keywords should be those that you don't rank #1 for yet. Show me a site that doesn't rank #1 for their url, and in those rare cases I'll show you a site that has problems that keyword targeting can't fix. It would either be a penalty or technical errors. #2 Very few SEO's target keyword misspellings anymore because Google spots them and recommends the correct spelling. Traffic from misspellings is usually very low. This is not the low hanging fruit in SEO, because there's not much fruit to it. #3 The answer here is to make sure your local biz listings are claimed and filled out, and optimize your website correctly for local search signals.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=913 Commenter: Derrick Strode
Content: Twitter is micro blogging, which is rising. I also don't use it as often as many, however, it does have it's power. It offers "direct connects." What I mean is that if I like what you tweet and respect your mind, every now and then I'll peruse who you're following and see if there is even greater info there. Nice observations.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1051 Commenter: Abe Mezrich
Content: Thanks for the thoughts, Brian. First, I should have clarified that I'm speaking from a paid search perspective (not an SEO angle)--I think a lot of what I'm saying makes more sense in the paid half of the paid half of the page; a lot of what you're describing is more of an SEO angle. But to stick to my guns just a bit--the goal here is to take up as much of the real estate on your best terms as possible, and to do as much without giving ground to the competition. You want to be seen when your customers are looking for you--and you don't want to use search as a platform for sending your customers to your competition. Thanks for your thoughts!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1050 Commenter: Adam Riggs-Zeigen
Content: Sounds like an interesting service. We had contemplated something similar in past, where a user would subscribe to one shortcode from a another shortcode. Unfortunately we met with significant barriers from the carriers/MMA here in the states. Have they relaxed their restriction on this type of handoff between shortcodes?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1065 Commenter: Tyler Lubbers
Content: Great article, I encounter this complaint with advertisers all the time. I am going to reference this article next time a client ask about this. It will be very helpfull to be able to show them this article since it explains this delima to them in easily understandable terms. Best, Tyler Lubbers Clench Media
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1070 Commenter: David Smith
Content: Adam You are obviously unclear about the topic I spoke about. Would be glad to inform you when you have the time. These platforms are only one tool we will use to implement our strategies. The key is strategy. And we don't feel there is any problem at all with using tools instead of outsourcing or faking it.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1070 Commenter: Adam Kleinberg
Content: Dave... I'm not at all questioning the value of strategy. My point is that marketers' perceptions of that value is not where it should be and agencies are complicit in that by how we measure our success—based on cost, not value. And of course, I'm happy to take you up on that offer over a drink sometime.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1000 Commenter: Jonathan Wilson
Content: Hi Adam, I am wondering about this ratio myself as I have been quite diligent to have a following that is really engaged and build a team for our charity OpSAFE Intl (http://opsafeintl.com) Currently I have 2587 followers and am on 290 lists for a ratio of 11.2% I have found Listorious to be a good way to keep track of lists and am now ranked rather unconvincingly between Jimmy Fallon and Ryan Seacrest on their list of the most listed. I hope that this ratio will indeed turn into something that adds value!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1079 Commenter: DEW Labs
Content: Lori, You make an excellent point about the potential for failure when wild consumers are left to make key decisions. I am a DEW Labs member, have kept a close eye on the way things are run there, and I have learned a lot. I am not a marketing or corporate insider, so all of this has been new and fascinating to me. The MediaPost press release makes it sound like DEW Labs members have total control, which is far from the truth. Actually, members are given a palette of choices of which any would produce acceptable results. Even then, decisions made are subject to overrule by the moderators (using the Legal Dept. as a scape goat). The idea here is to give the DEW labs members the FEELING like they are in total control, while the real control stays with the brand team. Also, think about the key choices NOT made by DEW Labs... the original flavors to choose from, and the palette of colors to choose from. The names were generated within the community, but the ones voted on were not necessarily the most popular to begin with. I have started a blog of my own, which provides a DEW labs insider's perspective on the social network marketing process, specifically with respect to DEWmocracy 2.0. Check it out at dewlabs.blogspot.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1079 Commenter: Lori Luechtefeld
Content: Thanks for providing these additional insights. I appreciate the insider look at the process. Truly a balancing act between brand control and consumer feedback!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1015 Commenter: lanana Camaron
Content: Whenever I travel to New York, I always stay at the Roger Smith Hotel. It's in a great location and their staff really care about their guests. They are so friendly and make sure that everything is taken care of. Extremely helpful with any request. I love hearing the front desk staff welcoming guests in multiple languages. That's a true sign of hospitality! If I need to meet people, I always invite them to meet me at Roger Smith for drinks or dining at Lily's. The food is great and they are very accommodating. And they never run out of bacon, which is a huge plus in my book. If you are on Twitter, I highly recommend following them at @rshotel. They tweet out special deals and exciting things happening. Lanana; http://motelfan.blogspot.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1015 Commenter: Abe Mezrich
Content: Thanks for sharing your experience, lanana! It's that first rule of marketing--start by truly offering value to your customers and clients...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1074 Commenter: Cristino Algoria
Content: Well i really find this post helpful and interesting.As a marketers we need to satisfy our customers and give them full services.I am impress by your views on digital marketing . .that it really matters.Even if i tell about me,my business really growing a lot with online marketing through http://www.fullservicead.com which helps me to do internet marketing and i also promote my product and helps a lot in expanding business and growing sales.Thanks to fullservicesad. .
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1078 Commenter: Roger Penn
Content: "Kardashian serves as a prominent mediator for fans to create exponential buzz"? That's just blather. You really are an intern.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1078 Commenter: Daniel Meyer
Content: Instead of saying my words are "blather", why not offer some constructive criticism? I am an intern after all...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1078 Commenter: Clyde DeSouza
Content: I'm reading this and wondering where exactly is the Augmented Reality Experience? In so called Advertising Speak... the general consensus of the fraternity seems to be that you either aim a card at a webcam and see some graphics go through a loop (so yesterday) or that you use some camera type app such as Layar on an iphone and that gets called Augmented Reality ... But in this campaign I see neither of any of these simplistic forms of AR even being deployed. So is it just fashionable now to say we have "AR" enabled an ad campaign for some kind of augmented brownie points?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1078 Commenter: Clyde DeSouza
Content: ok.. I did see the FB page then. and yup it's the same tired "AR" of aim a marker at a webcam ***sigh!** Advertising agencies need to do better than this, and use AR in context or in-situ and some some real tangible purpose (like Ikeas home furniture, UPS box , Lego's look inside the box etc)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1033 Commenter: Clyde DeSouza
Content: "This is important because as marketers we need to quickly get beyond the mindset that Online is Direct Response Marketing and Television is Brand Marketing"... Thank you for this insightful post. It's already set some gears rolling in my head... so had to thank you in advance at this point!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1033 Commenter: Rob Rose
Content: Clyde... no, thank you for the great comment. IMHO - you're right on the money with the "Online isn't Direct Marketing" angle. Please ping me when your gears get rolling - I'd love to see your expansion on that idea.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1038 Commenter: Rip Muhlenhaupt
Content: Great article and important insight into the value of video today. www.eCorpTV.com is the premier video sharing website specifically for business and its success is evidenced by the fact that we've just recently posted our 5,000th screened video (from more than 42,000 submissions) in our first year since launch. Many of the biggest names in global business are using eCorpTV for many of the reasons you mention in your article. And because eCorpTV.com is dedicated to business only, it is unblocked in the workplace. It's easy to use. Just the right place for video sharing. Thanks for sharing your thoughts on the essential value of video. – Rip
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052 Commenter: Rip Muhlenhaupt
Content: Adam: Great article and important insight into the video trend in the upcoming year. Thanks! eCorpTV.com is the premier video sharing website specifically for business and its success is evidenced by the fact that we've just recently posted our 5,000th screened video (from more than 42,000 submissions) in our first year since launch. Many of the biggest names in global business are using eCorpTV.com for many of the reasons you mention in your article. And because eCorpTV.com is dedicated to business only, it is unblocked in the workplace. It's easy to use. Just the right place for business video sharing. Check it out. – Rip
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=131 Commenter: Demand Solutions
Content: Yes, Bad creative is a dampener in the industry. It is essential to keep costs and quality at optimum levels. By <a href="http://www.demandsolutions.com/">Inventory management</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=102 Commenter: Cristino Algoria
Content: It's very informative blog about online advertising. Online marketing is really gaining rapid popularity nowadays. To promote our site or product we have to do advertising so that people should know about it. Even i used to promote my site and sell my product online through http://www.fullservicead.com and my business is really growing. Marketing tools are really helpful to expand our business.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1099 Commenter: Jenny Watkins
Content: Great idea, and it demonstrates how positive recognition and appreciation can be "contagious" in the workplace. Congrats on such a positive culture! We've implemented the GIVE-A-WOW program (www.giveawow.com) that uses a closed-system social network for peers to recognize others who go above and beyond. Similar to facebook, each employee has their own "recognition wall" with a running history of all of the praise and awards they have received. There is also a company wall where all employees can see the positive things that are happening in the company.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052 Commenter: Charles Fields
Content: My two cents. Producing video is becoming easier with online sites like www.spotmixer.com and www.toufee.com but I agree producing quality does cost. I find the bigger challenge with using videos to market or promote your company online is that the advertising model that is used online is the same one that has been employed on television where there is an ad placed in content that is being consumed by a user hoping that there will be interest and the user will click on the ad to find out more. This is not the kind of model that takes advantage of the power of the web which is all about giving the user the ability to choose what content they view. Unfortunately, there is not a site out there that I have seen that truly responds to this when it comes to online video marketing and promotion.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1104 Commenter: Mike Carney
Content: 2010 will be the year of VALUE. In short, after years upon years of product manufacturers not offering a great value exchange for consumers and only a select few media partners providing an outstanding ROI for advertisers, these bottom line value exchanges will become very critical in 2010...and beyond. The opportunity is wide open for companies to step in, crank up the value offered and pull massive groups of people - consumers and media users - to swim in the same direction. From media consumption (and generation) to product purchase to product enjoyment consumers will gravitate towards value-adding media outlets and advertisers. People don't mind spending more time and money with people they love. What are you going to do to add more value to the people that fuel your bottom line growth?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1107 Commenter: Tim Bottiglieri
Content: every point well written, all correct, eg: ask ourselves what, and why has the foreign car dealerships done to positioned themselves like they are, than ask ourselves, what, why has the american philosophy been !
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1106 Commenter: Tim Bottiglieri
Content: everyone's thoughts, and viewpoints are noted with this topic, when your dealing with personal viewpoints, opinions, and our initial feelings of others human behavior...many things come into play... how many people are actually doing what their true inner instincts are, if we even recognize them...usually our personal opinions, e.g. jealousies, biases, etc are reflected in the outcome, someone quite able and willing to do the job is therefore neglected.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1022 Commenter: jeff hendricks
Content: Interesting analogy connecting twitter to cigarettes. You make a little love... and instead of a stogey lets share it for the world on twitter. LOL. Better analogy would be the <a href="http://www.electroniccigarettesinc.com">e cigarettes</a>.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1110 Commenter: Adam Kleinberg
Content: Foursquare is fun. I think it's gonna be big.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1109 Commenter: martyfmelb here
Content: 3) I think Google will grow from search to something much, much bigger. I would hardly be surprised if Google ended up _being_ a large percentage of the Internet, in and of itself, by 2020. Google's not going anywhere. Expect to see Google diversify into areas like security and law enforcement, world resource and military intelligence, and possibly gain its own nation-state. Whether tongue is in- or out-of-cheek I will decide in 2020. 5) Marketese will become more sophisticated and less obvious. Expect more concise, more emotionally-charged, more perfectly targeted language. Do not expect actual clarity. But definitely expect to *feel* like a clear message was delivered. This trend is already well underway. 8) News distribution may decentralise, but news sources certainly will not, they will concentrate world-wide. World news will centralise into two main camps: heavily censored peasant-rabble and heavily censored news. Paper news will go the way of the paper utility bill - fogies only. 9) Today's pundits are betting on mobile technology going "invisible". If a certain powerful group have their way, your shiny new wireless ID implant will have a fair bit to do with this. I think a convergence between 3D, augmented reality, and prescription or fashion glasses will finally give us "tooltips on buildings" for everybody and much much more. Probably a geolocation/communication HUD at minimum. Hold down a button on the left of your glasses to dictate your updated Facebook status. Hold down a button on the right to deactivate the HUD temporarily (what, you thought it would be opt-IN... ;)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1108 Commenter: Viagru Victor Snetty
Content: <a href=http://viagru.vox.com>Great post!</a>Great post! There can never be too much good information on the subject of erectile dysfunction. This can have a large impact on a man&#39s feeling of self worth and given them the feeling of rejection.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1109 Commenter: Viagru Victor Snetty
Content: <a href=http://viagru.vox.com>Great post!</a>Great post! There can never be too much good information on the subject of erectile dysfunction. This can have a large impact on a man&#39s feeling of self worth and given them the feeling of rejection.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1122 Commenter: Vikas Kaushik
Content: Nice, insightful and thought provoking. Thanks! -Vikas Kaushik (http://www.techaheadcorp.com)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1122 Commenter: Jess Roberts
Content: Thank you Vikas, I'm glad you enjoyed it.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=750 Commenter: Bob Marley
Content: "The study examines this impact with a broad scope, addressing improvements in productivity, research and social infrastructure, as well as business innovation and even reduction in environmental waste. Taking it one step forward, from an interactive marketing standpoint, it seems that targeting can be seen as playing a significant role in this positive impact on the economy." - I absolutely agree to this. Targeting definitely plays a significant role in the economy. Great point! -Bob <a href="http://www.mybodybuildingcoupons.com/" rel="follow">best muscle building supplement</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=479 Commenter: Bob Marley
Content: "This is a new model for them and they will face yet unknown challenges in the non-search space, where they have to buy inventory at high eCPMs and marketer buying is not an automated process. This is consistent with the problems that they have had with getting into other advertising mediums. Google has interestingly also put themselves in more direct competition with the largest agencies in the world in terms of building data assets. " - Definitely! They are always a tough competitor. -Bob <a href="http://www.mybodybuildingcoupons.com/" rel="follow">muscle building supplement</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1134 Commenter: Angela Whaley
Content: mGive is actually waiving all fees for the Red Cross text HAITI to 90999 campaign. We are also working with the carriers to fast track all donations to the Red Cross because of the immediate need- http://www.prnewswire.com/news-releases/us-wireless-carriers-fast-track-mobile-donations-to-help-earthquake-victims-in-haiti-81793657.html
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1134 Commenter: Kip Edwardson
Content: Congrats..you're the first person I read or heard take this message and trump it as mobile's win. That is so yesterday thanks to American Idol. But, when I saw it on Twitter and then TV, I just KNEW there would be an article on it from the mobile marketing side. We get it today, just as we got it four years ago.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1135 Commenter: Wesley Schneider
Content: quite apart from the lack of clarity over Facebook's business model, the fact that one has so little control over the look and functionality of one's page makes putting all one's eggs into facebook's basket very limiting. that they don't give you any real flexibility unless you have more than 1000 fans makes it an impractical option for smaller, shorter campaigns too.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1135 Commenter: Mike Pascucci
Content: Love, love, love all of your points! Businesses need to have: 1. Control (or at least an understanding) over the direction 2. Information at their fingertips 3. Retention - community creation 4. Metrics outside of "friends"
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: http://www.b2bcfo.com/forensic_accounting/expert_witness.html Mr. Mercer leads the B2B CFO® Litigation Services Practice which offers thousands of years of combined experience in virtually every area of finance, accounting and business to litigating attorneys in the areas of litigation support, financial fraud investigations, forensic accountant services and expert witness services. mmercer@b2bcfo.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: <a href="http://www.b2bcfo.com/forensic_accounting/expert_witness.html">expert witness</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: Mr. Mercer leads the B2B CFO® Litigation Services Practice which offers thousands of years of combined experience in virtually every area of finance, accounting and business to litigating attorneys in the areas of litigation support, financial fraud investigations, forensic accountant services and <a href="http://www.b2bcfo.com/forensic_accounting/expert_witness.html">expert witness</a> services.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: Mr. Mercer leads the B2B CFO® Litigation Services Practice which offers thousands of years of combined experience in virtually every area of finance, accounting and business to litigating attorneys in the areas of litigation support, financial fraud investigations, forensic accountant services and <a href="http://www.b2bcfo.com/forensic_accounting/expert_witness.html">expert witness</a> services.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: you have been inspiring to me with the post and all! <a href="http://www.gachisites.com/">website for non profits</a> and <a href="http://www.acne-reviews.org/">acne treatment</a>
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]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: roma sing
Content: I am happy to find so many useful information here in the post, thanks for sharing. Congratulations for that winning shot! <a href="http://eluhealthcare.blogspot.com/">Beauty Solutions</a> and <a href="http://pinkcitytravel.blogspot.com/">World Tour and Travel</a> <a href="http://elusports.blogspot.com/">Online Sports News</a> <a href="http://ellumobile.blogspot.com">Apple iphone Crowds</a> <a href="http://slikmusicchart.wordpress.com/">Music World</a> <a href="http://aasiwalseotips.blogspot.com/">Website design company</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1126 Commenter: Robert Davis
Content: Interesting that you call out engagement as a key metric for retail customization. That's a major shift from the Don Peppers "mass customization" 1:1 spiel, which never really played out at much scale in the market. Like that point! Thanks for the thoughtful post!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1126 Commenter: David Wiggs
Content: Thanks for reading, Robert! Appreciate your comment.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1147 Commenter: Nathan Kauffman
Content: How about adding either "encouraging" or maybe more specifically, "motivating" to the list? There is a lot of meaning in those words... basically to describe the ongoing nature (reusable) in a more emotional way. If the other attributes are in place, we would expect to see a mutual motivation on the part of the consumer/user. Thanks! http://twitter.com/nathan_kauffman
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1147 Commenter: Adam Broitman
Content: interesting points Nathan--thank you! Mutual benefit is important!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1155 Commenter: Vickie Smith-Siculiano, PMP
Content: I completely agree that it's about adding value to the brand, with opportunity to impact revenue, but further down the marketing funnel. Amber is a great quote, and a heck of a nice gal. Thanks for your post! Vickie Smith-Siculiano @Vickie_Smith www.SayWOWMarketing.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1147 Commenter: Michael Leis
Content: Great post as usual. How about "Integrated." Extensible would refer to the ability to scale either vertically or horizontally, but integration allows for interactivity to take on network effects between people and platforms.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1147 Commenter: Adam Broitman
Content: So literal, Michael :) Is integration to close to interactive in your description? "integration allows for interactivity" Perhaps, Malleable?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1159 Commenter: john demayo
Content: "Networks that pre-buy, and most ad networks that have become popular in the last few years do so, acquire their inventory from their publisher list up front. Sometimes it&#39s a quarter in advance, sometimes it&#39s a year in advance." -Huh? Most networks I know have legacy relationships, but don't acquire inventory anywhere near a quarter or a year in advance.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1169 Commenter: Clyde DeSouza
Content: Sorry about posting this 3 times. The website was timing out, and I did not realize it. The blogging platform here does not allow to delete a post for some strange reason.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1155 Commenter: JT Klepp
Content: I respectfully disagree. The fact that it is all about brand value only reflects the immature nature of social media as an advertising channel and only serves as a hindrance for the take up of social media marketing. At Storyz, we based our entire company on addressing an array of marketing goals to be achieved through social media, whether it be driving traffic to a site, awareness/branding, or even online OR offline increase in revenue. You can see an example of a marketing case on http://www.storyz.com/about_us where the goal is to increase physical presence in retail stores - as well as raise awareness of the retail store as a supplier of fashion brands. This is easily achievable when crafted correctly, and social media marketing, as any marketing, can be tailored to the client's goals.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1171 Commenter: Chris Allison
Content: It will be really interesting to see how people start to use mobile search (and how the Nexus One fairs). I've already started seeing people use voice search. Nice post, Brian.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1170 Commenter: Tom Kasperski
Content: Interesting. I was surprised they didn't report an observation made by Nielsen's Three Screen Report: a significant uptick in TV viewership - presumably an effect of the recession. Also, capitalizing on multi-tasking behavior offers both opportunities and risk. According to some recent studies, media-multitaskers cannot process more than one information string at a time.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1173 Commenter: Jason Baer
Content: Absolutely right. Great post. The veracity of consumer reviews is difficult to discern, and that threatens the whole model. That's why I'm so intrigued by what Yelp has added (and others will follow), combining a FourSquare - style check-in process to reviews. That way, you can tell at a glance how often the reviewer has been to the location, and how recently. GPS doesn't lie. That of course doesn't help professional services reviews, but it's a start down a technology path that I believe will improve this entire element of social media.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=748 Commenter: Stacy Evans
Content: Very innovating and time consuming I would assume but surely keeps you wanting to keep clicking.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=479 Commenter: Dexter Benchalot
Content: From what I have been reading , Google is not is able to do what I have always considered normal BT functionality: * True hands free dialing via BT * Ability to hear SprintNav in BT headset * BT contact sharing * BT file transfer Has anyone solved these issues? Matt <a href="http://oliciouslife.com/figure-competition-coach-contest-prep-training"/>figure competition</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=750 Commenter: Dexter Benchalot
Content: the better all these companies do, the more people they employ, the more those employees can afford to make purchases, and the better the overall health of the economy will be.-- I agree but I have yet to see this come to fruition. Thanks, Matt <a href="http://oliciouslife.com/figure-competition-coach-contest-prep-training">figure competition</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=871 Commenter: Jack Walters
Content: &#34You Skinny Hebrew” By: Dean Dino Martin Never before Available to the General Public (A 1953 humorous & satirical birthday tribute song from Dean Martin to Jerry Lewis) Dean Martin (June 7, 1917 – December 25, 1995), born Dino Paul Crocetti in Steubenville, Ohio to Italian immigrant parents, Gaetano and Angela Crocetti. Martin and Lewis' official debut together occurred at Atlantic City's 500 Club on July 24, 1946 and they were not well received.. More than a few people dubbed them "The Organ Grinder and the Monkey". Lewis and Martin agreed to "go for broke", to throw out the pre-scripted gags and to improvise. Dean sang and Jerry came out dressed as a busboy, dropping plates and making a shambles of both Martin's performance and the club's sense of decorum until Lewis was chased from the room as Martin pelted him with breadrolls. They did slapstick, reeled off old vaudeville jokes, and did whatever else popped into their heads at the moment. This time, the audience doubled over in laughter. This success led to a series of well-paying engagements on the Eastern seaboard, culminating in a triumphant run at New York's Copacabana. The act broke up in 1956, 10 years to the day from the first official teaming. Dino made a public reconciliation with Jerry Lewis on Lewis' Labor Day Muscular Dystrophy Association telethon in 1976. Frank Sinatra shocked Lewis and the world by bringing Martin out on stage. As Martin and Lewis embraced, the audience erupted in cheers and the phone banks lit up, resulting in one of the telethon's most profitable years. Lewis reported the event was one of the three most memorable of his life. Lewis brought down the house when he quipped, "So, you working?" Martin, playing drunk, replied that he was "at the Meggum" – this reference to the MGM Grand Hotel convulsed Lewis. This, along with the death of Martin's son Dean Paul Martin a few years later, helped to bring the two men together. They maintained a quiet friendship but only performed together again once, in 1989, on Dean's 72nd birthday. Martin died of acute respiratory failure at his home on Christmas morning 1995, at the age of 78. &#34You Skinny Hebrew” By: Dean Dino Martin Never before Available to the General Public (A 1953 humorous & satirical birthday tribute song from Dean Martin to Jerry Lewis) If you go to the Apple iTunes Store and type "You Skinny Hebrew" in the search line, you will see the Dino to Jerry song. You can also click on this link: http://itunes.apple.com/us/album/you-skinny-hebrew-live/id352134363?i=352134391&ign-mpt=uo%3D4
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1186 Commenter: David Ganz
Content: A little too simplistic but that's usually the case in academia. The issue should not be the "effects of interactive media", but the collective effect of all communication disciplines. You can't evaluate the parts until you resolve the whole.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1199 Commenter: Nate White
Content: I'm with you Lori. I'm not even sure what I would use Google Buzz for. "Guess what guys, my bank statement is available!" My Gmail is for me, Facebook is where I share things (for now). As for "another playground for marketers," I'm just waiting for the social network to come out that's entirely marketers marketing to marketers. As much as I love marketing (I wouldn't be reading/writing this if I didn't) marketers find easy ways to quickly ruin the fun of the internet.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1199 Commenter: Erika Frey
Content: Agreed -- it's hard to excited in this day and age of information overload!! Gmail's best feature is "invisible" status. :]
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1022 Commenter: rohitkumar kumar
Content: It is a fact that cigarette smoking is injurious to health but if you go with reputed brand like Marlboro then the harm is less as compared to harm which other cheap and harmful cigarettes can do. It is so because Marlboro's quality standards are high and it uses the right nicotine content and menthol which gives the real pleasure of smoking. In addition with the help of <a href="http://www.cigarettes-discount.org">discount coupons</a> you can even buy them very cheap.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1022 Commenter: Adam Kleinberg
Content: Is this Marlboro's social media strategy? Are you f-in' kidding me?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1170 Commenter: Debby Rauch Lissaur
Content: Always enjoy reading informative articles from Mr. Flamberg. Nice to know I'm ahead of the pack as eReader user.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=900 Commenter: jamaica willson
Content: I am happy to find so many useful information here in the post, thanks for sharing. <a href="http://www.financialadvisertoday.com">financial adviser </a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=952 Commenter: James Svoboda
Content: Hi Rich, I apologize if this comment is a little late after the question, but decided to answer since no one else has yet... The main problem is that if you decide to limit search engine indexing via noindex, nofollow, noarchive means, then you will limit/eliminate a large postion of your organic search traffic to these pages. Reducing traffic and ad impressions is probably not something that a publisher would want to do? I see 2 possible solutions that may help you here: 1. Add a Tag, like blogs often do, that links to a new search page with lists recent posts/articles/logs on the persons name. You can either Tag their name or make the Tag something like "Recent News about NAME HERE". 2. Add an "is this you?" or "report errors" link next to the persons name that will point to a page where they can provide you with feedback on the status of the alleged offense. This way you can get your readers to keep you abreast of what is happening without doing all the leg work yourself. This might also lead to follow-up articles... Cheers, James Svoboda Realicity Search Marketing <a href="http://www.realicity.com/search-engine/optimization-seo.html">SEO Since 1999</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=962 Commenter: James Svoboda
Content: Jessica, Love this post. It reminds me of another one I read recently titled:<BR> <a href="http://www.webranking.com/blog/social-media-love-hate-letter">Love Hate Letter to Social Media<a/>.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=912 Commenter: James Svoboda
Content: Twitter is now leveling off and Google just released Google Buzz. You may or may not love <a href="http://www.webranking.com/blog/social-media-love-hate-letter">twitter and social media</a>, but you can be sure that they, in one form or another, are here to stay.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1022 Commenter: Lyy Lyy
Content: YA i Agree that people end up relationships because of mobile phone use, but one thing is not mentioned that is people also end up relations because of cigarette smoking. Its better to switch to <a href="http://www.elusionelectroniccigarette.com"> Electronic Cigarette</a> if you cant quit tobacco cigarette.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1200 Commenter: asd dfg
Content: Actually, <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelets</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelet</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora jewelry</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms sale</a> has witnessed the great change of my best friend, Mary. She has become much more confident than she used to be since she was introduced with Pandora Jewelry. Besides, they have also help her managed to land many important contracts in business.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1234 Commenter: asd dfg
Content: In terms of its spirit, hope and opportunity have been considered to be the major inspirations behind <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelets</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelet</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora jewelry</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms sale</a> design. It is said that Pandora has a fantastic legend-it is also the name of a legendary figure with an infamous box. Pandora was a woman who was created by the Greek god. Pandora was once sent to earth with a box, and when she opened it, all the evils of the world escaped.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1098 Commenter: Serenity O
Content: I do believe that the senior citizens should be given the right benefit that they deserve to have.I agree that the government should have the necessary target plans/projects intended for them.When stock markets take a dive, and real estate values plummet, often who gets left high and dry are senior citizens, who can have a huge chunk taken out of their retirement savings or the nest egg they have invested in their home. There have been more <a rev="vote for" title="Borrowing Money May Be A Reality for Seniors in Nursing Homes" href="http://personalmoneystore.com/moneyblog/2010/03/02/105-borrowing-money-seniors/ ">seniors</a> resorting to borrowing money, even payday loans or reverse mortgages in order to make the move into a nursing home or assisted living community.They should be taken cared of not because of pity but because it's the right thing to do.The baby boomers are going to cripple Social Security, and the next generation or two are going to have to face some far harder choices than generations past.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=944 Commenter: Goran Radovanovic
Content: I trying to find a way to make my web adress , www.mobilnishop.com , on the top of google list,but I alwais find a difrent comment,like it is most importent to have a many links,on the other side ,it is not..than it is very imported page rank- it is not..I must confess that I`m total confused.. Anybody has some idea what I shuld do??
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1240 Commenter: Sarah Emma
Content: This is very difficult to differentiate between social network social trust as these are inter related things.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1240 Commenter: Tuvia Rosenthal
Content: Hi Sara - thanks for the comment. While there is some inherent level of social trust in networking sites, which is what made them so popular in the first place, the next phase is about further enhancing and deepening those connections. You&#39d be surprised how many social networking sites, online dating sites especially, continue to make it easy for networkers to keep their identities anonymous or include false information. This makes it easy for spammers and scammers to prey on other members. That&#39s why enhanced social trust technology is an important element for social networks to include.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=943 Commenter: Katie White
Content: Interesting. I heard that the one of the biggest causes of climate change in the future will be our air travel, which although only contributes a small percentage of CO2 now, will grow by a phenomenal figure in the next 30 years. I guess <a href="http://www.dozentravel.com">online travel</a> sites like Expedia will not tell you this, but there are hundreds of posts on climate change posted on blogs listed on travel index www.Dozentravel.com. If you are interested in climate change check out this cool <a href="http://matadortravel.com/travel-blog/australia/marta-atravelaroundtheworld/the-backpacker-s-secrets-for-travelling-australia-#comment-25190">travel guide</a> post on solving the problems that face our planet.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1246 Commenter: asd dfg
Content: Actually, <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelets</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelet</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora jewelry</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms sale</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora beads</a> has witnessed the great change of my best friend, Mary. She has become much more confident than she used to be since she was introduced with Pandora Jewelry. Besides, they have also help her managed to land many important contracts in business.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1220 Commenter: asd dfg
Content: In terms of its spirit, hope and opportunity have been considered to be the major inspirations behind <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelets</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Bracelets/">pandora bracelet</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora jewelry</a> <a rel="dofollow" href="http://www.pandoraonsale.com/Charms/">pandora charms sale</a> <a rel="dofollow" href="http://www.pandoraonsale.com/">pandora beads</a> design. It is said that Pandora has a fantastic legend-it is also the name of a legendary figure with an infamous box. Pandora was a woman who was created by the Greek god. Pandora was once sent to earth with a box, and when she opened it, all the evils of the world escaped.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1252 Commenter: Adam Kleinberg
Content: Yes, culture can be destroyed. Yes, clients can be alienated. Yes, work can suffer. But, if that happens, it's the agency's own fault. It means they put money before those things. Traction (shameless, but relevant self-promotion coming up) was named the #1 interactive agency in the US by BtoB Magazine last year and the runner-up for that award this year. Despite the economic downturn, we experienced 25% growth in 2009. But it could have been more. We did turn away some business and chose not to pursue other opportunities that came our way. On the other hand, we did pursue (and win) quite a few others. Why? It's a matter of priorities. For us, it's more important to preserve the culture we've created, our client relationships and our quality of work than it is to get big quick. The key is to be choiceful.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1252 Commenter: Lori Luechtefeld
Content: Thanks for your insights, Adam. All good points. It's all about the choices that an agency makes and -- importantly -- having the good sense to know when certain opportunities need to be turned away. I imagine that can be a hard mental shift for some small-agency leaders who, after years of struggling to get off the ground, have been conditioned to always say "yes" when it comes to potential work.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1250 Commenter: Nicole Gustas
Content: There's no QR code below!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1093 Commenter: Lyy Lyy
Content: Am Agree1 Its a good thing done by FB for online security of people and keep them away from hackers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1093 Commenter: Lyy Lyy
Content: Adding to above yes me and many of my friends liked this new privacy policy <a href"=http://www.terracyclic.com">Sanitary Bags</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=912 Commenter: Lyy Lyy
Content: I dont know people create, people follow on Twiteer. BUt i found social bookmarking - Useless. Its of no use for me.. Thanks <a href="http://www.terracyclic.com"> Sanitary Bags</a>
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1250 Commenter: David Holtze
Content: Hi Nicole, did you try scanning the QR code at the top of the post? That QR code has the details, it works on my iPhone.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1255 Commenter: Michael Draznin
Content: provocative and timely article, Danny. thanks for asking the critical questions and adding insight. it will be interesting to see how these continue to evolve. that said, i think this belongs on FB and elsewhere. hope you don't mind if i share it with a few friends and places.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Adam Broitman
Content: Sean, I most certainly AM bugging your office! I certainly do not think testing Twitter where there is not adoption is a good idea- but do you not think that- since some of your demo (albeit small) is on Twitter, it may be a great time to test?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: It's a balance between having enough fields in a lead form to generate a quality lead and having too many where you reduce your effectiveness. We look at Twitter (at least right now) as a better relationship building tool once we've already begun to build the relationship with our audience. That's why we started using Twitter (although on a small scale) this year.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: Chet Geschickter
Content: Jeff, You should check out the ThikBalm Innovation community. Its an online forum dedicated to immersive environments. It brings together industry professionals that are interested in brainstorming on the topic. It's a little involved (built on the Spigit gaming engine), but it brings together Virtual World professionals to work on projects.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: sandy romeo
Content: As the nation deals with a financial and economic crisis, people in the online advertising business are bracing for a slowdown. Advertising methods that are unproven or experimental might end up being cut as budgets shrink.Companies dependent on Internet-based advertising are bracing for a slowdown as financial-service companies cut ad budgets. "The first six months of the next year will be slow.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: sandy romeo
Content: There's some really unique new business models coming downstream built in some cases specifically for virtual world brand marketing. Some relate to virtual goods and services, some to cross-world experiences and even some taking a more augmented reality approach. So, great news for brands - they have a choice.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Sean Cheyney
Content: While budgets may be cut back, that doesn't mean that innovation and forward thinking needs to disappear. Companies that fail to test new and potentially more effective methods are setting themselves up for failure.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=29 Commenter: Adam Broitman
Content: I could not agree with you more Sean
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=42 Commenter: Greg March
Content: I take the challenge. Also I don't advertise, I "sell" things to my customers and I often consider local propriators for examples of what to do and what not to do. For example, my first experience with "social marketing" was probably my baby picture in my pediatrician's waiting room.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=42 Commenter: Kip Edwardson
Content: I'd love to, but "customers" for us would be retailers, as they directly buy our products. Consumers is the dirty word used to describe people who purchase and use the product (please don't consume what we make). We have seperate departments for customer service, and consumer service. If I started using "customers," I'd get corrected every day.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=45 Commenter: Louise Scrazzolo
Content: What is your opinion of the Flock browser?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=56 Commenter: Nanette Marcus
Content: I, too, loooove this ad!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Mario Sgambelluri
Content: We're all guilty of relying too much on numbers. They're hard to dispute; they're easy to trust; and they're the strongest way to affect business decisions. Look at it this way: your chances of being fired for following the numbers are much lower than being fired for following your heart. But you raise a good point. All I add is that this probably isn't an either/or situation. My bet is that those who can strike a healthy balance between technology/numbers/machines and instinct/strategy/creativity will ultimately end up ahead. At the risk of irking some good friends, I'd say this is the best post on the blog so far, Jim! And at the risk of sounding like a complete nerd, I have to ask, is Doctor Whorf related in to Lieutenant Worf?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=56 Commenter: Michelle deLeon
Content: I agree! This has definitely been one of the most creative ads i've seen in a long time...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Jim Meskauskas
Content: If Dr. Whorf isn't related to Lt. Worf, they SHOULD be.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=58 Commenter: Frannie Danzinger
Content: Jim, I do appreciate your words because they stopped me in my tracks, if for the moment, to THINK! I tend to agree in part, but disagree in that although homogenization seems the likely path, all of the "group" activity and technology does cause me as a human and as a media strategist to think even more about each person I am trying to persuade, transform or the like. The path toward habit-changing of a "group" is not straight and narrow, thus the necessity to really think about the individual. Thanks for the thoughts .. .
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Tom Conrad
Content: Hi Michael, this is a great topic and is really the first thing our advertisers ask us about. The key to the entire thing though is that no ads are shown when the player is in the background minimized, or when you're listening to it in another tab. For most Internet radio solutions, this really is a big problem, but the great advantage we have is that Pandora's audience is very engaged. They lean in an average of 8 times an hour to interact with the player -- rate a song, buy a song, skip a song, pause, etc. And each time they do that they have to bring the window or tab to the foreground and it's only in those moments that we show an ad -- when the user is engaged and paying attention. This means that each impression on Pandora is a guaranteed view. As a result we have some of the highest click through rates going. Sure there are people that listen all day in the background, but they're in the minority and there are plenty of listeners out there that are clicking to make up for those that don't interact. Hope that helps you understand our model a bit... Best, Tom Conrad - CTO @ Pandora
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Michael Estrin
Content: Thanks Tom, let me just say first that I do love Pandora. It really is one of my favorite sites on the web. I'm glad to hear that I'm in the minority as far as users go.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Keri Albers
Content: I wanted to chime in on this blog as I have become completely fascinated with Pandora and listen to it every single day at work and home. My taste in music is completely eclectic so I find myself going back to the computer all the time to check the song, album etc. and I actually find myself watching the ads EVERYTIME I check back on my PC. The set up of Pandora is beautiful and very non-evasive to the user- the ads are done very well...and this is coming from someone who works in interactive media and is extremely critical of advertising. I adore Pandora and was excited to see the break from MSN.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=57 Commenter: Anna Squibb
Content: It's pretty difficult to NOT love Pandora. It's fascinating. It knows me - I love that. In fact, Pandora was the first app I downloaded to my iPhone. Of course, Pandora for iPhone is advertising free...for now.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Nanette Marcus
Content: I'm a Twitter fan. While it might be a shiny new diversion that could be replaced by something even more addictive, as you suggested, I'm happy to play with it for now. I enjoy checking my friends' Tweets via my phone while waiting at the doctor's office or somewhere else where I'm otherwise left twiddling my thumbs. I also enjoyed reading my friends' Tweets while watching the presidential and vice presidential debates. Sure, I could gather with them in person to watch the debates to get face-to-face interactions, but that's much easier said than done with folks I know in the Twitterverse across the country. What's ironic to me are folks I know who loathe Twitter but embrace Facebook's status updates. (Not that YOU fall into that category...I'm just observing an ironic yet common stance.) Having said all that, I realize Twitter isn't for everyone, but it's found a fan in me.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Jeff Berkwits
Content: Twitter is, at the moment, both a tool and a trend. Will it be replaced by something even more addictive? Absolutely, as will, over time, YouTube, Facebook, MySpace, World of Warcraft, and just about every other currently popular Internet obsession. However, as a tool Twitter potentially has some serious lasting power. The problem is that it's the flavor of the moment, and as a result its authentic benefits are more often than not overlooked and/or overblown. At Upper Deck we are experimenting with it for some very specific game and tournament-oriented purposes. We're not yet sure it'll be the right tool, but it does show potential. Combined with the other tools we're already using or looking into, including YouTube, Facebook, and others, Twitter is just another avenue for us to connect with, market to, receive feedback from, and ultimately better fulfill the needs of our customers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=62 Commenter: Keith McDuffee
Content: Actually, since none of the writers for TV Squad were considered "employees" of AOL -- only as freelancers -- they are allowed to, rightly so, act as freelancers. They are allowed to shop their wares to wherever they want, so long as they do not use the same content in two places. And we're very careful that they adhere to that golden rule.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=62 Commenter: Michael Estrin
Content: Thanks for clearing that up. Still kind of a strange situation, if you ask me.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=64 Commenter: Jason Baer
Content: Not only is Twitter becoming the world's newspaper (it's often easier to keep up on news, sports, etc. through Twitter searches than it is to go to a Web site), but Twitter is enabling authentic, powerful interactions between brands and customers. I just wrote a post about Twitter success stories and horror stories, showing how business can use it (or not) effectively. "Why Twitter is the Anchor of the Social Media Team" http://budurl.com/y6p9 Jason Baer Convince & Convert - Internet consulting for agencies Blog: www.convinceandconvert.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=67 Commenter: Sean Cheyney
Content: Great post! It's easy to forget that everything is a balance. Unfortunately, too many of us get this reminder when we're well into our second or third week of extreme sleep deprivation wondering why everyone is saying that we're grumpy.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=73 Commenter: Kip Edwardson
Content: We'll be getting into SMS to build on our popular email programs, but we see a lot of interest in this space from our retail partners. There is a lot to learn with mobile, so I hear ya on the "failures" part, but I like to refer to them as learning experiences. If you don't take risks, you can have big rewards. In addition, more money toward search, both paid and organic.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Jessica Coghan
Content: This could be huge for MSN! Here's hoping they move up from JV!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Adam Broitman
Content: great post!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: Adam Broitman
Content: sorry, the interface cut me off before i could finish. Great post! The idea that people will begin to search for things from social environments is incredibly profound. Social search is going to have a huge impact on the entire space and it was a coup for MSN to get into the position they are in.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=69 Commenter: Carol Phillips
Content: Hi Jim: Nice to see your name pop up. Thanks for the insightful comments I have come to expect from you, I look forward to more. BTW, I agree with you on Twitter, it has a weird fascination, the idea that people I don't even know would be interested in what I am doing or thinking. I am blogging at www.millennialmarketing.blogspot.com.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=87 Commenter: Evan Lazarus
Content: There is no doubt that when developing a viral campaign, sometimes we need to tap into the edgier side of human nature. The Diesel piece is very funny and was no doubt a viral success...but at what cost? If we look at the Levis viral campaign (www.unbuttonyourbeast.com), it is still edgy, but took a slicker, less "dirty" way out. Then again...brands like Diesel and Abercrombie brandish sex around in a way no other can.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=86 Commenter: timothy crew
Content: This is a election so we have to take lot of steps to control the unnecessary. _____________________ timothycrew [url=http://fsbo.fastrealestate.net]sale by owner[/url]
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=78 Commenter: Mark Silva
Content: Hey Kate, under my recent iMedia post http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=92 was a recommendation to read your article as "related" to mine, and I agree with the algorithm. I think the Social Spectrum tool informs why people are or aren't populating their Social Spaces. Social Media all looks like one thing when it's many. I compare it to thinking about Los Angeles as a single city rather than its diverse parts/communities. Providing any kind of mapping assistance might also help people to get from one side of the space to another. Thanks for your post. Be Great. silva
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=92 Commenter: Michael Estrin
Content: I'm really fascinated by the diagram you made. We truly do live in amazing times. As I write to you via Outlook, I'm open to IM chats via AOL, trying to check my Facebook (but my account is down for maintenance) and I've got a window open on Flickr looking at a friend's baby photos. And of course, I'm working silently with the other editors by sharing our lineup through a Google doc. And all of that is just a regular day of connectivity. The next big breakthrough, in my opinion, is the tool that lets me manage it all in one place with the press of a button. That's when things will really get interesting for the world.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=25 Commenter: Erika: Technology Goddess
Content: This is a brilliant idea and I expect that we will see more brands following this trend in the near future. Disney is an expert at immersing us into imaginary worlds (via Disney World etc..) already, so naturally creating a virtual Disney branded world is not too far of a jump for them. Second Life has proven that branding via virtual realities can be lucrative.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=103 Commenter: Jay Friedman
Content: I've been harping on this forever and one of my recent imedia blog posts (Microsoft: Lose the battle to win the war) comments on it. It seems as though the further they head down this path the further they become an information monopoly which is sure to get broken up. Congrats to them, I guess? :)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=105 Commenter: Bob Sacco
Content: Gretchen, interesting thoughts, but I believe you are falling victim to a sweeping generality when it comes to digital as well as ad networks. I'm not going to attempt to make an argument for Facebook, Meebo and Twitter, etc... but what I can make a case for is VERTICAL AD NETWORKS. As you say Chrysler may be cutting back their "experimental" ad campaigns, but I can guarantee you that their digital buy on vertical ad networks for Autos will remain at the top of their list and will potentially increase if available. Placing your digital media dollars on Exclusive Vertical Ad Networks that 100% contextual to your brand will continue flourish in tough economic times because it is one of the smartest and most efficient buys for a marketer. Case in point, did you know that 70% of all travel planning now takes place online? So much for that 2/3 page ad in the Sunday newspaper in the travel section.... -bob sacco travel ad network
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=108 Commenter: Erin Fox
Content: So glad to see an agency like your really understand the importance of conversational marketing.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=102 Commenter: scott broomfield
Content: Dittos to Mike. It is your inventory - don't give it away. Now, to not give it away you must create value for it. Create value by making it more attractive than the next person in line. Make your content relevant, engaging and and non-intrusive. And, if you really want to differentiate yourself, and (fair warning) this is self serving, then add interactivity to your message. Help your viewer / audience engage with you. www.veeple.com Scott - CEO of Veeple
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: recordonlineguide.bl webrecordcb
Content: your absolutely right!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=76 Commenter: recordonlineguide.bl webrecordcb
Content: Go to http://RecordOnlineGuide.blogspot.com and find Top Ten list of where to find the best public record search databases online,Search thousands of official public record sites to find court records, criminal records, property records, and more. Find people, property, criminal and civil cases, and other background check information quickly, easily.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: Kenneth Kong
Content: Matt, for some reason the links in this post do not work. Cheers,
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=118 Commenter: Kip Edwardson
Content: Day in and day out, at work, I'm confronted with people who don't read blogs and don't care about blogs. Never did, never will. I like reading and checking certain blogs because in this space, someone else is doing my "homework" for me. I wouldn't compare that to reasons for visiting Flickr or Facebook. And I find it somewhat humorous that bloggers (see: Jaffe) are always the ones defending blogs (or, at least those making money off them). As for journalists, when they publish a story they have rules to follow, but those rules (like fact checking, leaving opinions out of the story, no sandbagging, and accepting bribes) don't apply to blogging.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: John Goslino
Content: Yep, links don't work for me either. Good advice about Google Reader and centralising the reading task, I have checked it out (as was using other tools) and it works for me too.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=121 Commenter: Xavier Wynn
Content: who has the best solution in the immediate future for software that combines, amasses and filters all these seperate social networks - especially microblogging? can tweetdeck function for the microbloggin/blogging universe as adium does for me with IM?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=109 Commenter: Matthew DiPietro
Content: @Kenneth - Thanks for the heads up! I'll look into it asap...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=122 Commenter: Carol Phillips
Content: Great article, thanks for explaining.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=128 Commenter: Dmitry Povet
Content: Brandt, Thank you for the post, I'd like to mention that then formula is correct. As I got it, Google counts average simply by division of Total Time (TT) to Total Viewers (TV). Simple formula of average. AvgDur = TT / TV To count real average we have to divide TT by (TV-BV). So, another simple formula is: X = TT / (TV-BV), where TT = TV x AvgDur
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=31 Commenter: Bithika Mehra
Content: The timer bit is quite cool and so is the concept. But dont see this tying in with the product too well
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=129 Commenter: Z Nooruddin
Content: bollocks.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=118 Commenter: Z Nooruddin
Content: Thanks for this. Very thought provoking.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=138 Commenter: Jason Baer
Content: Email isn't going anywhere. Relevant email is still very desirable to consumers, and its ROI makes it desirable to marketers. But, marketers worried about social media hurting their email program have it entirely wrong. We need to make our email campaigns more like social engagements, where recipients feel like they have a true 1:1 relationship with the brand. Today, too many companies are still using "batch and blast" techniques that treat email subscribers like data points, not individuals. The rise of the social networks has proven that we will use online community in place of three dimensional connections, that we crave to be treated personally even in an impersonal computer environment. The only thing that can kill email is email itself, and the people pressing send must commit to segmentation and personalization in ways they haven't before. The social networks are changing the expectations of the consumer. JASON BAER Convince & Convert *Where social media and email collide* Blog: http://www.convinceandconvert.com Twitter: @jaybaer
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=134 Commenter: John Gray
Content: Wow, what a rant. I'll try to compose my thoughts in a little more organized manner, but forgive me if I rant back a little because I'm shocked by this post. First, it's interesting that your first attack against display ads is based on response rates (and I hope you actually don't just mean click rates). I actually agree with you that response rates are going down, but I also know that many agencies aren't buying display ads as a primary source for direct response. Many buy display ads for the impact they have on attitudinal measures like awareness, purchase intention, etc. Incidentally, several advertisers using IAB, ARF, and ESOMAR, backed research have clearly demonstrated display ads effectiveness at doing so. Second, I actually got confused by your second point "search wins.” I agree that search is often the most efficient direct response channel, but I got thrown off by your admission that BT might work wonders for a client that is interested in direct response. Wasn't your first point that, even with BT, display doesn't work? That response rates are only going down? Third, your stereotyping of CMO's is troublesome. I'm sure there are some CMO's that don't know the first thing about digital, but to cast them all as idiots that can't learn or think for themselves doesn't fit with what I've seen and seems borderline inappropriate. Also, aren't you supposed to be leading clients (VPs of Marketing and CMOs) toward the best solutions for them online? So if CMOs don't get it aren't we as agencies partly to blame? And what the heck did this point have to do with the death of display anyway? Fourth, who actually thinks the CMO needs to know about the intricacies of view-throughs, cookies, etc.,? Shouldn't we be talking to the CMO about how to accomplish business, marketing, and communication objectives and not the details of how cookies work? Finally, I agree that content is king. But to say that viral content is the only, or best, way to drive awareness is plain foolish. Again, there is plenty of evidence to the contrary. Not every marketer has the same objectives or target audience as Burger King and not every marketer's audience wants viral content from them. I know blog posts aren't as well thought out or edited like traditional articles, but the angry tone of your rant and the flawed logic that fueled it made some of your more relevant points nearly invisible. I guess one of the best parts of the Web and its interactive nature is we get to have a conversation right? So maybe you can post back and help us understand what you were actually trying to say.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=141 Commenter: Joseph Miller
Content: I agree with your Contest 3.0 idea, but I think it might detract from the authenticity if the winner's correspondence is heavily edited and I bet it's not needed in most cases. Focus on providing them a great experience instead.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=141 Commenter: Michael Leis
Content: Absolutely Joseph, that's why I chose "edit" instead of "heavily edit." Like a reality show, the content would have to be managed and edited to support the best possible audience experience through the lens of the winner. Thanks again for the comment!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=146 Commenter: Troy Jensen
Content: You are 100% correct Jay - and I am finding Compete's offerings (full disclosure - I use Jay's networks and they use Compete for their data services - btw everyone should use Jay's networks, I am very biased in that regard!) to be pretty darn accurate - more so than some of the pricier services. Quantcast I have yet to dive into in depth, but free is free! Good post Jay, I am seeing ComScore next week and interested in how they are justifying their costs...but since I have Goodway, Beep! and Ivy Pixel, I'm not too worried! (Just so you all know, Jay once fired me after a week - and yet I STILL can't say enough about his networks!)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Jay Friedman
Content: The answer to your question is that in 10 years, this is a likely scenario for business and personal. When we want a babysitter now they ask us to text them because we're not friends with them on facebook, and they don't check email.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Deb Haldar
Content: Rich, I do agree with you. Social Networks are now becoming the 'one-stop-shop' for users. If they wanna exchange messages (as you mentioned), serach for jobs, contacts, play games, find a date etc, they are using facebook. They don't need to open multiple browsers for multiple tasks but just one social network and carry out whatever they want. I am sure we'll see wiki functions etc. soon on social networks. Why use an email thread for a discusion if i can write on my friends wall and all others in the gang can see it? why search for a community on google if I know its there on facebook? why visit speeddate.com if its already an application on facebook? and so on ... Even from the monetization point of view, many ad networks are now targetting popular applications within a social network (like meet new people etc. having crazy traffic) What if social networks like facebook build a search engine feature aswel ?? That's gonna make them a complete one-stop :)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Jason Baer
Content: For many people, Facebook is a de facto operating system. It's the interface that they are in the most (Twitter too for some). Thus, messaging through social networks has 2 main advantages: not having to change software programs, and a (comparative) lack of Spam. When more and more brands have set up shop in FB, Twitter and elsewhere you'll find more users getting friend requests from John Deere. That's going to change the game considerably, as one of the main benefits of social networks messaging goes away. Social network messaging is going to replace some peer-to-peer communication (although I'd argue that text messaging is a greater disrupter in that regard), and those networks are a real opportunity for brands that do it right. Long-term, email isn't going anywhere. It's too multi-faceted and offers too much control to users to be replaced by a private messaging system.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Linda Nawrocki
Content: This topic is something we have been tracking and talking with ExactTarget about. http://www.viewfromw6th.com/2008/10/convergence-and-subscriber.html I am wondering who the first ESP to integrate with social networks for CAN-SPAM compliance will be?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Jake Falkinder
Content: Great article Jim, I totally agree on avoiding the lure of 'shiny things'. All too often digital marketing budgets are pushed towards the latest and 'greatest' gimmicks, only to find that their channel has either not yet reached a point that is past the gimmick status (thus is not a respected marketing channel), or is simply not understood due to its infantile state. A great analogy in the human world, is that at 1-2 years of age, infants learn to say a few words....but that doesn't mean they're ready to stand in front of a lectern and present their opinions to 1000's of people. The same applies for digital channels. A few more to add to the list: 1. Take it back to grass roots. Start with a clean slate, and identify what the company objectives are. Identify how they can be achieved, enhanced or made more efficient using digital techniques. 2. Design all web-based and interactive applications based on usability principles, and include usability testing and re-development as an integral step within any digital project. And proper usability testing - workshops with real users of all types, performing real world tasks. 3. Identify the goal of each campaign and website before the creative ideas for each are even discussed. This ensures that the bigger picture isn't lost. Ideally the goal will be a numerical figure (x amount of sales, y clickthroughs, z subscribers added to the database etc). Track the success of campaigns against the goals, be sure to conduct post-campaign reviews with all stakeholders to discuss why certain campaigns exceeded goals, and why others failed dismally. 4. Slow down! Every organisation is in a mad rush to get their digital message out there, but remember, the target audience isn't going anywhere, so run projects with generous timelines rather than ones that cut corners. 5. Hire a technical evangelist to monitor your competitors' online activities, and track their success/failure. It's a lot cheaper to learn from the mistakes of others, rather than dive in head-first and find them out yourself. 6. Similarly, find yourself a brand evangelist who can target online communities that suit the organisation's image. For example, blogs, forums, review-based websites. I'm sure there are plenty more....the thought of total control over an organisation's digital channels is indeed a beautiful thing. Of course, in practicality this will never happen as there will always be multiple stakeholders who will have an influence or a company's digital activities, however if each of the concepts above is presented to these stakeholders in way that is relevant to meeting their own targets, we may have at least some success in the meantime (at least, we work towards climbing the corporate ladder high enough to command full control of the brand!)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Kevin Doohan
Content: love this! nice job. I lead digital for several big brands. I talk about #1 ALL the time. Banners work. We need to focus on making them work. Cannot ignore social but why oh why would we not work *very* hard to optimize one of the proven tactics we have in digital? #2 doesn't apply so much for me, #3 we're doing it with our media agency, #4 all over it, #5 yup. doing it, #6 is my highest priority #7 is a good idea that I should be exploring more aggressively. #8 already over it, and #9 we're doing as well. I delighted to say we would score well on your report card. Something I'd add is search. Search can deliver many benefits: branding, acquisition, direct response, all of the above.... Big brands should be more aggressive with search. That's an area for further focus and experimentation that has more upside than social for the short term. Thanks for inspiring me to comment this morning. Enjoyed the list.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=148 Commenter: Jim Nichols
Content: Kevin is totally right. How could I forget Search. Should be number zero, before all else. And I love the idea of a technical evangelist, Jake.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=152 Commenter: ENumerys Global
Content: Although I do agree from a Marketing persepective, it's better to have a conversation than talk to yourself, Blogs or 'web-logs' started out over a decade back as 'logs' or online journal entries sans any conversational aspect. Cheers!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=134 Commenter: Kevin Doohan
Content: attention getting headline and controversial position... but dead wrong. sorry. I appreciate the crystal ball view here but display's demise is greatly exaggerated.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Metin Odemis
Content: Why not embed Gmail in Facebook or Friendfeed. Then no matter if people use email or social networking, the message would come across. Maybe someone is already working on this... Hmmm...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=162 Commenter: Carol Phillips
Content: Andy: Terrific analysis and ideas, but they are from a rational, media point of view. As a brand strategist and former advertising person, there is another factor that will make it hard for online to fully equal television as a branding medium: emotional impact. We still go to movie theatres even though we know we can see the same movie shortly in the comfort of our homes. The same is true of commericals; the impact of the sound and picture quality of a commercial on HD-TV is far superior to the same communication on the second or third screen. Brand advertisers pay millions for 'production values', which is code for beautiful film and fabulous sound that is capable of evoking a tear or a laugh. The mysteries of brand affiliation are too profound for advertisers to ignore the advantages of big screen impact anytime soon.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=162 Commenter: Victor Jory
Content: Think of the internet as TV in 1963. A good and growing idea that needs development. Big difference being a very few people with a very large budget developed the TV industry. On the internet the two-guys-in-a-garage model is commonplace. So, a lot more "channels" to manage. But you can be sure, at this very moment, individual programmers and programming teams of 100s are writing software to integrate the promotion of business products and services into social media networking, in an across the board method that will allow business to engage their consumers on a peer level, in the spaces they already occupy. Whew! That said, TV and Screen media still works because all existing generations except those born in the last 5 yrs, were raised on TV; and business in general rarely embraces change eagerly. My 1956 Chrysler Imperial has almost every feature and accessory that my 2004 Gran Marquis does.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=165 Commenter: Rick Stratton
Content: Social networking optimization takes more time versus SEO. SEO typically you hire an expert once per year, quarterly etc to make sure your site is google friendly. But SNO has to be ingrained into your people. Also, I think SNO really works better for individuals, then it does for brands. It can work for a brand - but it's so personal that you really need your people to infuse your brands SNO into their personal online activities.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=165 Commenter: Michael Leis
Content: Hey Rick - Thanks for the comment. I'm not referring so much to SEO as I am SEM/Paid Search where you're infusing a lot of cash into the situation to generate/calibrate rank and then pear down budget to a balance of click quantity/quality. In essence, Social Media is coming at search placement from your staff and consumer advocates rather than funneling volume at your properties. We ultimately agree, though: brands that can identify and mobilize around Social Media will be the the companies who thrive over the next five years. Also, just to bring the comments from Twitter full circle back to here: 1) I am not suggesting that any brand shift all their money from TV and paid search. That would be silly. You still need a balance. But you can still generate reach with TV while moving some of that budget over to Social Media and activate the reach. And as Twitter itself has shown in the past quarter, TV is a valuable vehicle that can spur tremendous growth in Social Media communities. As a society we still begin discourse and measure our opinions against the television narrative like always. The fundamental shift is that we are testing those assumptions in real-time over our virtual networks. 2) Yes, this progression is a natural extension of the evolution from the corporate-partnership era to whatever we're building now: some kind of mix of old-fashioned industrialism/oligopoly and commercialism enabled by lowered technological barriers. It's a kind of ebb and flow of massing people around business operations without being in a single physical location. The centralization has always been key to growth in any industry, country: we can't build great things without bringing people together to do it. What's so fascinating about this point in time is that the centralization is coming out of shared interests and ideology without also needing location.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=147 Commenter: Meg Winchester
Content: Your view on social networking for financial services? I find that they are conservative when it comes to things like this..
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=171 Commenter: JORDI BOTEY LOPEZ
Content: It sounds a very interesting debate, classic but actual. I'll try to discuss about it with my students in my University in Barcelona (Spain)(http://comunicacio.blanquerna.url.edu) I'll feed back you all.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=152 Commenter: karen snyder
Content: This is good advice. Unfortunately, bloggers at enterprise companies face paranoid legal counselors and PR people who prefer to sweep controversy under the rug and pretend it isn't happening. It's an ongoing struggle, but we ("we" being the crusaders for more openness) will eventually prevail. I hope. Soon ; ) I've written about this on my blog "Tales From the Social Media Front Line" http://karensnyd.blogspot.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=178 Commenter: Mary Fletcher Jones
Content: That's funny...my mom is 71 and she's on Facebook, and she loves it. But then, she has friends of all ages. I checked Forrester's "Groundswell Technographics Profile," and found that only 10% of women aged 55 and older in the U.S. are "Joiners," or people who tend to join online social networks. I think the market is there, it only has to be captured in a compelling way, as you say.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=176 Commenter: Zaw Thet
Content: Brad, not sure the links are working here. I couldn't click through to see the insights.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Russ Unger
Content: Do you really think Motrin is out of touch? I mean, honestly, who puts out anything like that without doing some research? Not only that, take a look at some of the louder voices in the twitterverse yelping about this--and look at their blogs and see if they have any ads hawking things like, you know, slings. Motrin didn't get the pain aspect wrong. Motrin irritated a few moms--many of whom claim they don't even use the product. So, they raised awareness. Then, they pulled an ad and said "We hear you". Then, the rallying of the #motrinmoms ended because... Because... Oh yeah, they had no true leadership. So they got what they wanted and this story is dead faster than the 15minutes of an American Idol cast-off. I mean, who started it? Who was it that found an ad that is 1.5 months old? If anything, the #motrinmoms run the risk of being the "Moms who cried wolf", because this wasn't a big, huge deal in the grand scheme of things. Motrin can easily repair, if they haven't done so already. They're a brand that ticked off 7-10% (est) of the interweb users, of which roughly 80% (not factual, based on a comment from my blog) admitted that they don't use the product. What's the big win? For that matter, what was the big lose? This is a big opportunity for Motrin--they've got press, and what they do with it next needs to be positive and swift. The MotrinMoms are pretty much done already--and they've got no real leadership behind them; that ship is out of steam. And Twitter could capitalize here and find a way to make itself to both sides. /rant & ramble
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=187 Commenter: Janson Luan
Content: Good luck to Yahoo!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=187 Commenter: Jay Friedman
Content: All very good points, and I'd like to add one more. The general consumer who logs in and check his/her email and uses MyYahoo as their RSS reader doesn't know or care about Yahoo's stock price or whether or not Ballmer is rebuffing them. Yahoo still has a huge user base with great content that makes it undervalued right now.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=161 Commenter: Jonathan Defoy
Content: In-game and in-software advertising are new forms of advertising that are not intrusive and reach captive audiences. With little time spent watching television or reading, the 18-34 year old male market has been particularly hard to reach. Recently, however, advertisers have started taking advantage of online gaming, to capture the attention of this lucrative market segment. Look at what Barack Obama did. He is the first presidential candidate to put ads in online video games. The ads appeared in games as banners and billboards with an image of Obama, along with the message "Early voting has begun." The in-game ads were delivered through various games such as "The Incredible Hulk" and "Nascar 09". In-game advertising is not the only digital channel providing access to captive audiences. With the amount of time business users spend engaging with various software programs, in-software advertising is another significant channel giving access to hard-to-reach demographics.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=145 Commenter: williams John
Content: WORLDWIDE client base in the cell phone sector. Tremendous opportunity to get in the stock now. Check out how big the opportunity is at www.icoft.com/roke.html
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Michael Leis
Content: Hey Russ -- You're bringing up a lot of great points. I don't think it was well researched. Wearing the babies doesn't cause pain, and they paint it as a fad, when after a decade of popular use, it's clearly a trend. In terms of the organization, there was none, which is part of what's so fascinating about the weekend's activities. There was no clear ringleader. Did it need one? When you look at any civil conflict, you have two parties: a party in power with only power to lose, and a party pushing change because they have nothing to lose. Twitter offered a lot of people with nothing to lose a chance to affect change and gain exposure: which they did. They achieved their goal of having the ad removed from its official context, and a tremendously large corporation acknowledging their existence. There have been thousands of words written on this episode, and it is sending ripples through marketing and Pharma. That is a big win created by a very small group. And I also agree that this episode should show large corporations the opportunities that abound in social media. There are 10k people out there raising their hands to engage with Motrin. What's the plan J&J?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=179 Commenter: Adam Kmiec
Content: 3 Things.... 1. This situation proves the power social media can have (for good or bad) 2. It also proves twitter is still niche, has minimal reach, and limited scale (right now). Motrin sales weren't off and my guess is this didn't make a dent in their projected volume. What will hurt is the margin. They spent X to create the work, are spending Y to pull the work, and will then need to spend Z to create more work. 3. It makes you question (I've been doing it for years) the value in testing ads ahead of time. This is J&J we're talking about. There's just no way that ad went live without it being tested. The testing gave it a green light. The testing results could still be accurate. For 80% of the target I'm sure the ad does exactly what it's supposed to do: make you chuckle and put Motrin at the top of your mind. Right or wrong and whether you like the ad or not, two negative things happened after this situation: 1. Several clients/companies pulled back and/or killed social media projects (2 of mine were put on hold) 2. Mom bloggers once again suffered another black eye. This quote from a recent AdAge article on the Motrin subject says it all "Right or wrong, the rest of the web is now rolling its eyes, again, at our community," Erin Kotecki Vest said on Nov. 17 at QueenofSpainBlog.com." Good stuff.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=200 Commenter: shikha shikz
Content: Matthew..."The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google." This line has put me in thinking mode..We all know this but fail to realise the IMPORTANCE and POTENTIAL of the same..It is the world of the search and SEARCH and nothing else...If the customer is able to find you, you win,If not somebody else wins...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=202 Commenter: madhan e
Content: Great writing tips. Brilliant even. I love your blog site up the good work.. http://iwebforums.org
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=213 Commenter: Jeff Price
Content: I've really enjoyed this post and "psyching out searchers". Thanks for contributing! About online video viewing: I absolutely agree that the best way to increase viewing audience is to participate in conversations in key targets around the web. Content creators must actively promote their "show" to stay relevant. With my little HD video travel podcast - http://scenefromflorida.com - connecting with producers and directors on Vimeo and on iTunes has steadily increased my viewer numbers.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: Jeff Flemings
Content: Great article Mike Kind of reminds me of the old adage about the ad director knowing 50% of his budget isn't working, but being unable to identify what 50% that is. At VivaKi we are seeing clients experiment with social media (which is great!) but not always doing so with the principles you outline. So they don't have raging success, they get frustrated, and social becomes just another "one off" rather than the scale- and engagement-driving center of their marketing. You didn't mention the Buddy app that's my favorite - as well as an incredible performer: exploring your guyness. Amazing success in attracting repeat visitors and providing deep long term engagement. I'm a believer in what you guys are doing (as are Jack Klues and David Kenny, in case you didn't see their AdWeek op/ed on social here's a link: http://www.adweek.com/aw/content_display/special-reports/30-anniversary/articles/e3i33bb91d0a29fdfb17660b25dbb47b5c2)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: Michael Lazerow
Content: Thanks for the comment Jeff. I did read David's piece. Very solid. We have the data to show that, when done right, engaging users through applications on the social networks works well. Apps are the new ad units. See you soon.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Michael Lazerow
Content: Your piece assumes that Brian was correct in his conclusion. He found several apps that didn't work out and used them to draw the conclusion that social branded applications don't work. The fact of the matter is that he ignored many campaigns that have worked VERY well. Both Bud Light and FedEx were very successful from an engagement perspective. Instead of comparing them to top Facebook apps. I'd suggest you compare them to banners and other forms of digital marketing. Much more engaging. You can read my response here: http://blogs.imediaconnection.com/blogdetail.aspx?blogid=223 Thanks for the solid debate. This is healthy for the industry.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Matthew DiPietro
Content: @Michael - thanks for the reply. I saw your post just after I drafted mine. Some great thoughts in there. And you're right - I didn't mean to imply that branded social apps are ALWAYS the wrong way to go. I'd say they are only useful, however, if they are employed within a larger social media strategy that acknowledges the need to engage existing communities, rather than bringing communities to them. Intel's olympics app for example. In other words, fish where the fish are. Even better, fish where the fish are biting. Man, I'm a bit analogy-happy today.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=225 Commenter: Michael Lazerow
Content: They work well as part of a larger program. They work well when done as a standalone if the idea makes sense (check out the Kidnap app). Social apps are just ad units that are tied to a database and a social graph of some kind. Saying that they don't work or they are the brand graveyard of Facebook is outrageous. Morrissey should have known better. He ignored many examples I gave him because they didn't exactly support the argument he was trying to make.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Brandon Cox
Content: I think you're absolutely right. Chris Brogan recently wrote about how corporations still want to communicate to the masses even though the social networking revolution is driving us back to a cafe/tribes mentality. We have to think in terms of connecting with small groups, local groups, and people who communicate with each other as much as they communicate with the company in question.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=228 Commenter: Matthias Schrader
Content: Where can i find the presentation from Don Epperson? thanks!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=226 Commenter: Michael Katz
Content: Uwe, Thanks for the post. Seems like the future of agencies is pretty similiar to what (the good) ad networks are doing today. And I dont mean the garbage networks using outdated 3rd party ad servers desperatly trying to sell their companies. Networks like interCLICK who combine sophisticated behavioral and demo targeting with transparent site by site reporting equip the client with better data so that more informed planning and buying decisions can be made.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Michael Leis
Content: Thanks Brandon -- glad you liked the article. A lot of marketers and companies are looking for some easy, mythical answers to driving engagement and value in some type of automated way. But it just doesn't work like that. Luckily, it does lower the barriers to reaching people and affecting preferences in some amazing ways. Thanks again -- Michael
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=202 Commenter: Kevin McMahon
Content: Some great info here. I'd like to hear more about study where 70% of recipients responded to marketing text messages. Who is DMA?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=228 Commenter: Carol Phillips
Content: Wow, sounds like an awesome conference.. and a great party, too. Wish I was there!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: Greg Padley
Content: I like your Shakespearian headline... "to tweet or not to tweet?" Your first line caught my eye..."Twitter isn't really anything new." I've been thinking about the similarities between Twitter and Graffiti. Graffiti has been around since 1BC. If Graffiti is similar to tweeting that ties into your line "its (Twitter) been around for years" even more true! More.... http://5691gerg.com/?p=154
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=208 Commenter: Annalise Fratta
Content: HopOnThis.com is eZanga's social network that rewards registered users with cash and prizes for being active on the site.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: Erin McBride
Content: As the person behind the CheapOair profile... Thanks! I look forward to sharing this with my social media doubters!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=224 Commenter: Jesse Luna
Content: Intriguing thoughts Michael. Once again you are pushing the boundaries of our conceptions of social media. I think we're seeing the same scramble as when the Web was young. Instead of domain names, we're scrambling to claim our username so we can have a stake in all the social media outposts. When companies do it, things get even more clouded by virtue of their size. But once companies do what you suggest and look at social media as part of an infrastructure, things can change and mature. The other huge shift is looking at *people*, instead of "leads" or "impressions." Relationships are taking over and they have the power to propel businesses if they do it right.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=192 Commenter: Troy Jensen
Content: Of course it's not dead, and Michael Leis is making that point in a great article. A sentence that rings true - "...statements like these show just how far separated our industry leadership is from actually leading..." excellent article from a thoughtful LEADER in our industry.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Joseph "Giuseppe" Zuccaro
Content: CMOs who ignore social networks are the ones who are going to get snubbed, not the social networks. Communication is happening so rapidly through these networks that any company who does not participate will be at a significant, strategic disadvantage against those that do. True, much more empirical data needs to be collected regarding behavior and influencers in these networks, but the datamining will get done. Additionally, there are rash things that happen in these networks - rumors, misperceptions, Motrin mommies, etc. But this is the tide that is coming and CMOs better be more agile about it. Please review http://www.marketing-consigliere.com/?p=313 and http://www.marketing-consigliere.com/?p=865 and http://www.marketing-consigliere.com/?p=940
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=240 Commenter: Jesse Luna
Content: The word "treasures" in the title makes me think of antiques or relics of a past age. I agree that companies have to approach their brand as archeologists and poke out the pieces of their brands that have resonance. There's bound to be someone's treasure in there.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=221 Commenter: David R
Content: You mentioned that Twitter should have an opt-in privacy model... don't they already? You choose whether or not to make your tweets public and you decide who you want to follow. Am I not understanding your point? Any clarification would be great. twitter.com/theotherdrummer
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Jim Nichols
Content: Excellent post. My 2 cents: I think a key issue why brands AND agencies don't spend much in social is that a great social media program doesn't fit into a cookie cutter mold. They (great programs) are almost by definition unusual and out of the box. Also, the real value of social is in socialness -- by which I mean using personal networks to get your message out. In such an environment, we have influence rather than control. Too often people are looking for a magic bean in this space -- WIDGETS! APPS! BRAND FRIENDING! BRAND PAGES! when the reality is that we need more creativity in social, not beans. Oh, and you can't "do" social with 3 hours of lead time, which means that 65% of brands cannot participate with their seeming inability to plan ahead. Much easier to just by KWs and leave it at that. ;-) Sorry, off my soapbox! Thanks for your views.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=217 Commenter: Jim Nichols
Content: Sorry, by should be buy in the comment above.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=245 Commenter: Frank Johnson
Content: TinyURL was around and serving a valuable purpose long before Twitter. Its original raison d'etre was the same as it is now: making it easier to share cumbersome URLs -- first by e-mail and later through blogs. Twitter is simply adding to the value of its mission.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=223 Commenter: Evan Lang
Content: my feeling is that the branded app space is quickly becoming similar to a grave yard as the vast majority of branded apps have a short life and die rather quickly. When done successfully (and this is extremely difficult to do and takes more than just the right team building the app) they can be very effective advertising vehicles... your engagement metrics prove that to be true. The problem is that that engagement is all too often short lived. Custom built branded apps may initially offer more engagement than TV spots but it is not as reliable and in the end often falls short of the aggregated engagement a tv campaign can provide. Kidnap is one of the exceptions... the learning from that app is that the branding is totally ancillary to the functionality of the app. As for Reebok Talking Crazy app, it had about 100 daily actives (approx 8,000 MAU's) as of Dec 8th (the date of your post) and has about the same today. It started out strong in mid Nov, presumably due to a CPI campaign and early adoption but after a week's time traffic quickly tapered off to the 100 dau level… not sure i'd call that an overwhelming success and to your point about the importance of marketing, it's evident that this particular promotional effort fell short. Bottom line is it's difficult to build and maintain engaging, branded applications and while there have been successes in the market, some by you and your team, generally speaking branded apps have not proven to be the "grailish” solution that some people prop them up as. We (at appsssavvy) have had some successes as well with branded apps but we always look to high-level integration first... leverage the existing audience and creating an even better, branded user experience... we think that this should be the first direction taken for brands in the space.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=235 Commenter: Joseph "Giuseppe" Zuccaro
Content: Dr. Drapeau can argue until he turns blue. Corporations have the same rights as individuals to promote themselves on Twitter. And like in all media, consumers have the right to ignore. On TV, I can change the channel. With print, I can turn the page. With email, I can click "delete." And with Twitter, I can follow or stop following. Personally, since I am in the marketing and sales automation space, I follow many B2B companies and brands on Twitter. Most of their tweets are sporadic so I'm not being inundated with Twitterspam. In the consumer space, this may be more problemmatic, but once again, the follower has the ultimate power to un-follow. Best, Joe "Giuseppe" Zuccaro www.marketing-consigliere.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=235 Commenter: Joseph "Giuseppe" Zuccaro
Content: By the way, I did not mean to be disrespectful to Dr. Drapeau. I've met him and follow him on Twitter. I think he's a great person. I just disagree with this particular perspective.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Jay Stein
Content: Why the surprise? Isnt myopic to think that those people under the age of 50 own the web and usage, after all the World Wide Web was invented by people who are now the same age as those you have quoted. The generation you have quoted, changed the world in the 60's and 70's from social norms (remember, "peace, love, rock n roll) to poltitcal activism and politcal oversight (Vietnam War and Watergate), and it stands to reason that web adoption would be there. If, as members of the Online Marketing Community, we were to start start looking at the world from outside our personal perspectives, we would all be far more effective.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Joh Audette
Content: Umm... It's a little bit insular to think that "old folks" aren't up-to-speed on, and users of technology. I started one of the first interactive agencies in 1995 when I was 51 years old. A year after that I started one of the first online press release services (Internet News Bureau). And now, at the age of 64, I'm launching another interactive agency and it's going great. Heck, my friends are even starting to understand what I do now. Old folks love to forward emails (unfortunately), they love to shop online, they love social media. The boomers have always been the pig passing through the python - and it's no different now. Catering to these decrepit old folks offers massive opportunity. After all, they have all the money. But those under the age of 30 are going to have to acknowledge that the seniors are sentient.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=258 Commenter: Jim Nichols
Content: I was clearly not clear. ;-) I am not at all surprised. I just felt that most people in the industry would be. As my personal blog can attest, www.oldestliving.com, I am well aware that older people are digitally aware, though the prevailing wisdom in our industry has always been the opposite. My goal was to demonstrate, not to express shock.To summarize: me like older people. me am older people.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=261 Commenter: Nick Zink
Content: Great post Adam. For me, as a digital creative at a traditional advertising agency doing its best to excel, a few things come to mind (to name just a few): A) Stay on top of the many continually evolving tools available to me (social media touch points, video, mobile, email, PR, etc.) B) Find ways to team up with others in my building to use these tools affectively and seamlessly to create engaging and SUCCESSFUL initiatives for our clients (Uber critical to be friends with those on ALL sides of the "marketing table”… the days of department silos have been destroyed… it will take a complete agency effort to succeed). C) Better understand who I'm marketing TO / creating FOR. These days, segmentation isn't made up of "groups” anymore, but of "individuals”… It takes one pissed off individual with hundreds of social network followers to really hurt a brand; we best understand well who we're marketing to.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=220 Commenter: Wendy Marx
Content: I couldn't agree with you more about email bloat, Brad, and it's a shame how much time we are forced to waste trawling through the overage. I personally get 500 or more a day and it would be useful to have some automatic system to cull through the clutter. On the positive side, however, I recently discovered that emails are a way to relive your life (should anyone want to do so). Old emails are a kind of instant diary of your life and a way to time travel backwards so to speak to whatever was happening in your life at the time. Going backwards has become as easy as scrolling down.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=261 Commenter: David Wiggs
Content: Adam I'm new here but it's funny to have run into you twice in one day. I think it's generally bad form to slam someones post with your own, but you did ask! I wrote a post today that is one small piece of advice I think agencies can follow this year that will make a huge difference!. http://tinyurl.com/9dovr8 David Wiggs Hitch www.marketinghitch.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=242 Commenter: Benjamin Theriault
Content: Daniel, great post. I'm a little late to this blog party, however I wanted to say that I agree with you. In fact, many analysts are saying, and I agree with them, that the economy will be a great equalizer. It will breed new companies, and drop the ones who have perhaps limped along for far too long. A smart marketer now has the ability to make the industry work for them, as opposed to playing catch up. This aligns with your "Experimenting" point beatifully. Well done. To your point of "Measuring what matters", I think this is a bit of a gray area. Unfortunately, many tracking systems do not align perfectly which makes accurate measurement tough. The days of CTR are perhaps over as CTR doesn't always align with back end conversions and should not be weighed as heavily as it is, especially in "brand focused" media buys. Perhaps, it would make sense to look to other ways of measuring performance through purchase intent, brand retention/awareness, and lift.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=264 Commenter: Jeff Price
Content: It used to be called "cyberspace" and the "information superhighway." Then someone ridiculously called it the Internet. DOT-O was in there somewhere, too. But now, the cool kids have restored order. It's now known as "the interwebs."
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=264 Commenter: Joseph "Giuseppe" Zuccaro
Content: Actually, it was called the Internet before "cyberspace" and "information superhighway," which were coined to pitch it when it made its way from the public to private sector. Secondly, Sir Berners-Lee did not invent the Internet and has not claimed that. He was the first to develop a WYSIWYG hypertext browser/editor that worked in a TCP/IP network, what we commonly call the "World Wide Web." May I recommend people read "Where Wizards Stay Up Late: The Origins Of The Internet" by Haffner and Lyon so they don't make these common mistakes. Now regarding the 2.0 scheme, be patient. Obviously when we went from biplanes to monoplanes we didn't say Aircraft 2.0 and when we went from Black and White to Color we didnt' say TV 2.0. Many of the 2.0 "gurus" weren't even part of the "1.0" phase of the Internet and are part of it because they think it's "Internet gold rush 2.0." If anything it's a good thing because the simple moniker helps bring the whole sector attention. Once the free market system separates good ideas from bad ideas, good management from bad management, etc. we'll be able to move on operating our businesses as if all the great tools that survive always existed - we'll be so used to them they will be transparent as normal operations.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=270 Commenter: Benjamin Theriault
Content: Hilary, I couldn't have said it better. Our world is about personal connections, relationships, and integrity (or at least it should be). We're all in the business of connecting brands to people, ergo people to people, and it is something that at times gets lost in translation. Thank you for your thoughts.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=270 Commenter: Hilary Weber
Content: Thanks, Benjamin! I appreciate your feedback.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=273 Commenter: Jeff SanGeorge
Content: I agree that brand applications is a great new branding tool, but sacrificing "friends" for a whopper is just plain rude. I don't know if you thought about this, but people actually have these things called feelings! Getting a free sandwich is hardly worth the amount if ill will and bad karma that dis'ing 10 friends generates and I'm mad at Burger King for encouraging people to be so careless with peoples feelings! The only one I'm going to de-friend is Burger King.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=273 Commenter: Rich Cherecwich
Content: Hi Jeff. Thanks for your comment. I'd like to think that most of my Facebook "friends" would have enough of a sense of humor to laugh at the idea of being deleted for the sake of a burger. If feelings really were damaged, there's always the possibility we could re-friend. I might even take the wounded friend out to lunch to patch things up. How about Burger King, on me?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=281 Commenter: shikha shikz
Content: This is called "Marketing from ALL CYLINDERS ""..I joined the group and yes kewl post
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=272 Commenter: shikha shikz
Content: hmm i will not say Facebook will replace google...but yes there is a close competition and knowing google's history, they are capable of spurning surprises in front of the competition..i also posted stats related to facebook vs google vs mysapce on --http://communities.bentley.com/blogs/shikzs_blog/default.aspx
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=281 Commenter: Dana Farbo
Content: Their innovation is incredible and BK's willingness to let them run is something that we all desire in a client. My only question is the underlying message. I went on to do it myself but because I don't have a billion friends on Facebook, I didn't have anyone to burn. Maybe the message is even more strategic than I realize in that it tells us to burn off all the fat from our lives including our deadbeat so-called friends that do nothing but waste our space.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=283 Commenter: Mario Sgambelluri
Content: Good post, Daniel. All I would add is that, before a dollar is spent on a building (or re-launching) an online "community" (what website isn't an online community these days, right?) you also need to understand what makes social media successful. And it's really not that complicated! As Tim O'Reilly said, successful social media architects "understand how users add value." I wrote more on that in a blog post yesterday that's the perfect compliment to yours… http://blogs.imediaconnection.com/2009/1/14/Social-Media/3-things-you-need-to-know-about-social-media_284.aspx
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=273 Commenter: Vincent Amari
Content: So let me see, BK would be gaining: 10 angry people of the cost of every 1 'freeloading customer'?!!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=288 Commenter: Dan Wittmers
Content: Fantastic point Mario! I have actually been an AT&T Wireless customer for over 10 years and, fortunate for me, I did not receive the AI text. Had I, I would have been extremely disappointed in AT&T for over-stepping customer privacy boundaries. If major marketers ignore best practices when creating interactive or mobile campaigns, people will stop paying attention to the messages; ultimately deteriorating the market value! Thus, making everyone's jobs more difficult!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=296 Commenter: Eli E. Cohen
Content: Great post. One thing i think nobody is taking into account about all this info-pushing is that, ultimately, like a tatoo, all of this accumulating info is out there for eternity and can lead to a total lack of control of brand identity! The more the information is similar and focused on SMP's the better the chances of not losing your handle on your branding.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=295 Commenter: Greg Padley
Content: Agreed! I imagine most, if not all, iMedia readers would also agree that social media has changed PR. PR Practitioners who don't "get it" should check out the book 'Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR." You can look it up along with more PR 2.0 thoughts at http://deirdrebreakenridge.com/
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=319 Commenter: Chris Hall
Content: Finally - someone who gets it - and says it like it is. For 25+ years I've been frustrated with the ROI tangible, only able to measure results with targeted b2b marketing programs. Social media is cool - but it still pales in comparison to sustainable marketing programs. examples at chrishallmarketing.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=161 Commenter: ray finn
Content: Hi there my name is ray finn I am currently doing my final year college thesis on the area of online advertising clutter and i would be very greatful if you could email me as you seem to know alot about the topic. regards ray finn raymond.finn@student.dit.ie
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=319 Commenter: Al Kao
Content: I think of the famous quote from Richard Feyman who is attributed to this quote "No one understands quantum mechanics". It's the same thing with "social media" or "social marketing". No one understands it. But loser SEOs and other idiots lay claim to how great it is - but have no empirical data to back their claims up. To me, it's a step backwards since SEOs have worked so hard to build up "Web analytics" to help justify SEO + PPC and a whole field of marketing known as database marketing which hugely benefited from email marketing and "behavioral targeting" - yet all of this hard work is being sullied by this unsubstantiated "social marketing" hype.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=325 Commenter: Mario Sgambelluri
Content: First of all, Lori, I regret to hear of how disturbed you are over this matter. Hang in there! For what it's worth, there was a feature on NPR the other day that may help explain what's happening here (http://www.npr.org/templates/story/story.php?storyId=99087867). Basically, in a recession, infomercials thrive on discount TV ad rates. My guess is that, as branding money pulls out, direct response (infomercials) jump in. So I think we all need to get used to seeing Snuggies, Shamwows, Magic Bullets and Steam Buddies.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=325 Commenter: Lori Luechtefeld
Content: Yes. I wish I could say that because I have a DVR (I do) that I'll be fast-forwarding through all the infomercials that will inevitably be taking advantage of those discount TV ad rates. But the sad truth is, I've always had a love-hate fascination with As Seen on TV products. When I was 12, I forced my mother to buy me a RonCo Food Dehydrator. (I made beef jerky once... then it sat there for three years until we sold it at a garage sale for $3.50.) So I'll be watching. Mortified. Yet unable to look away. And somewhere inside of me, my 12-year-old self will be begging me to pick up the phone.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=325 Commenter: Greg Narag
Content: Okay...so I've got this killer idea. Hear me out on this one. You know how you have all these keys for all the things in your life that you need to use a key to access? You know -- car keys, house keys, a key for your office, your locker at the gym...all these keys for all these places. And man! All those times you have to dig around looking for the right key at the right moment! And where to keep all these keys? Do you put them in separate pockets? Hide a couple in your shoe? Hire an assistant to hold them? Not any more! With the new "Ringie", you can actually keep ALL your keys together -- in one place! Yes! This revolutionary circular hoop lets you hold all your most important keys in a centralized, compact location. That's right -- just slip the key on the "Ringie" and you're done! Add two...three...even ten different keys! Slide 'em and stack 'em. Need to unlock your front door? Just pull the "Ringie" out of your purse, push your other keys around the hoop until you get to your house key and -- presto! Welcome home! Dude, I am gonna be SO rich. I'm gonna go get changed into my Snuggie so I can sit down and write up my marketing plan...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=325 Commenter: Lori Luechtefeld
Content: Brilliant. I'll definitely buy the Ringie. So long as if I act now, I get a second Ringie FREE!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=333 Commenter: Adam Shahbaz
Content: Hi Adam, Nice post, and I think you raise some interesting questions. The answers to them are, of course, it depends. I think in this particular example, the failure of Whirlpool is not only in its teaser text, but in its sub-links. they are repetitive and vague at once. It doesn't get much worse than taking a poorly conceived marketing message and repeating it. I believe the word for that is irritating. So, take your example: "Whirlpool makes major appliances for your whole home. Current appliance owners can download appliance literature, contact customer…" "download appliance literature" and "contact customer service" would be excellent links below the main link. They are superior to the ones already there because they supply action verbs which tell the user exactly what is coming. This pattern should be repeated for all links. However, if the search result showed something like the following: Whirlpool ---Inspired by you and then modified links that result might not help a user with very little experience with the brand. If the text simply read "appliances inspired by you," then Whirlpool is not speaking to the customer experience but merely the end product. That leaves a strategic opening for a competitor to generate the experience connection. This is where it gets tricky, and I would be interested in what people have to say. I'm not going to suggest the specific language off the top of my head, but thematically it should represent something like this: Whirlpool --Your modern lifestyle, inspired by you (modified links here) Now you have the technological implication, emotional connection, the consumer experience, and simple, direct, actionable links. And the user takes it in in the quickest possible manner. What do you think?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=330 Commenter: Greg Padley
Content: Funny it used to be that trade show and print ad leads were left in a box somewhere. Seems like the same problem (missed follow up) can still exist in our connected present...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=338 Commenter: Greg Padley
Content: Or maybe the Vans brand guy was able to turn "a day in the office" into a day of riding with 30 minutes of spray painting... er, um, I mean brand building.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=338 Commenter: Matthew DiPietro
Content: @Greg Yeah I might have to add vandalism to my 2009 marketing plan. :)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=340 Commenter: Jay Sterin
Content: well HULU spot was creative and engaging, but unless I missed it a call to action to a url was not given. you know what happens when you assume with the public, most of whom are not aware of the venture! ok, you cant count the small font hulu.com on screen for a second at the end
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=347 Commenter: Cindy D.
Content: Hi Ms. Panessidi, I too thought this was marketing genius. Although I'm too traumatized by the weird greasy-bubble skins I found on a whopper patty 10 years ago to congratulate BK with a purchase, I did by part as a viral-marketing vessel by sustaining awkward pause-ridden party conversations with "did you hear what Burger King is doing on facebook?!" Anyhow, amidst your warm fuzziness, have you heard anything about how the whopper sacrifice translated to the high school market? I'm particularly interested in social-networking dynamics in the 18 and under crowd, but I can only speculate as to what goes on. I hypothesize that either the sacrifices would cause too much drama in such close-knit pre-existing networks (e.g. defriending your lab partner would make for an awkward 1st period), or such close-knit pre-existing networks are so ridden with pubescent hormones that there are sacrifices galore. I hear anecdotes now and then about 15 year olds breaking up with their significant others by broadcasting it in a fashion akin to cyberbullying. But, since I don't have many 15 year old friends, I could never tell how common that kind of behavior is. Something tells me Burger King has an idea! Any thoughts?
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=333 Commenter: Adam Broitman
Content: Great points, Adam!~ I love how you talk about search copy in a conversational manner. I think that a lot of people still don't think of search engines as conversations; they are the ones getting it wrong.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=351 Commenter: Jay Stein
Content: Anyone who has sold interactive media, has heard these arguments for years. We all know that 2 plus 2 = 4, the sky is blue, and we have a new President. Instead of rehashing the problem, why not throw out more "solution" oriented ideas. Did I miss them? Do you have any ideas as to how to address this issue. Thats the dialogue that should be posted here, who needs "old news"
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=351 Commenter: Trevor Wright
Content: This a great article. It's so accurate. Content will rise again at some point, both advertiser and publisher content will be a premium. As a publisher the key to this will be creating some of your own plus finding the best of the long tail and then wrapping the brand content in and around the publisher content. Loved the article and having been at a ROI network, an ad agency, and a brand network I also have these shizo arguments.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=351 Commenter: John Nardone
Content: Hey Jay..thanks for the comments. To be honest I have not envisioned this blog as a soapbox for my POV, but for the industry to weigh in and debate topical issues. For instance, falling CPMs are a fact that have different implications for each party...not a problem to be solved (unless you are a publisher). I do write a more "how to" oriented column in another publication if you want my recommendations and best practices...
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=369 Commenter: Erik Ricard
Content: There was at least one sales person following along on Twitter even thought he couldn't attend the summit. Yes, I was jealous.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=356 Commenter: Daniel Ferriday
Content: Seriously? Sounds like captain obvious is under the influence. Sounds like small agency mentality.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=375 Commenter: Erin Geoghegan
Content: I've seen that the NBA has added a great deal of customer interaction, emerging technologies and social networking to their campaigns. A colleague of mine recently posted a blurb on emailresponsibly.com about their NBA Fan Night surveys where they broadcast the game that fans vote for. I love what the brand is doing in the online and mobile world, and I really can't wait to see what they come up with next!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=379 Commenter: Corey Kronengold
Content: And don't miss this classic from 1999, from the now VP of Integrated Marketing at Palisades Media, out WAY ahead of the curve. Pre-YouTube! http://www.youtube.com/watch?v=kOTEY0W4kJ4 (Sorry Corey, don't kill me)
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=359 Commenter: Brett McGuire
Content: Hey Adam, it was a great podcast - my first listen to Social Media Remix. My business is looking at whether there is a way for us to use Twitter and other social network platforms to enhance value for our customers/clients. That's a pretty hard call when you provide legal consultancy services. Your interview was spot on, it made me realize that we have to look at this completely differently. Thanks!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=359 Commenter: Adam Broitman
Content: Brett Glad to hear that the podcast was helpful--I can imagine legal consul being a sticky area. Good luck with your social media endeavors!~ Adam
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=384 Commenter: dennis mcdonald
Content: I'll tag this with my "web2.0isdead" tag which will go along with my "bloggingisdead" tag, my "twitterisdead" tag, my "emailis dead" tag, my "apple isdead" tag, etc. etc. etc. Dennis McDonald Alexandria, Virginia USA http://www.ddmcd.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=259 Commenter: Troy Jensen
Content: EXCELLENT post Jay. Agencies began giving away the keys to the CFO's office since the early 90's - we agencies provide one of the most important professional services a company contracts for. Agencies need to value and be proud of their industry, and treat clients as equals rather than enter into a submissive, subservient role. The 2-3 boilerplate agency compensation models have devolved into a disaster, as clients developed procurement divisions in their companies, go to agencies and say, "I want to see how much your overhead is, I want to examine your salaries, I want to analyze your rent." Can you imagine if I called my investment banking firm or my retained legal firm and posed the same questions above? Unfathomable! What industry rolls over and does that? Advertising Agencies. Agencies need to stick to their business models, and ensure clients receive the finest service possible at fair and reasonable margins for all involved. Personally, as a client, I want an agency with a proven model for success - find the best talent, pay them a premium, they put in extremely long hours, and one week of their work is equal to two week's of anyone else's. On the client-side during my career, I wanted premium results, and was willing to pay for them. On the agency side of my career, I fought long and hard to keep intact the three very fair compensation models we had in place that had a long, proven track record of delivering success for both client and the agency. The three models provided flexibility, but kept intact fair margins and hence, our business model. And we were not afraid to walk away or (aghast!) even resign accounts where the client simply did not get our value proposition. We provided fair transparency, commiserate with other professional service industries, but proudly, not one procurement team ever visited the agency, let alone got a look at our books, salaries, rent, etc. My hope is clients begin to see, based on the metrics we can now provide marketers in the digital space, the difference between mediocre agencies that have rolled over, provided ridiculous transparency and slashed their margins - and the agencies that consistently provide successful campaign results and thought-leadership. And that based on those metrics and the simple math associated with that data, pay for those services! Cheers Jay, great articles. Troy Jensen
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=259 Commenter: Usman Sheikh
Content: I am an advisor to a small media agency that is primarily concentrating on social media monetization and word of mouth. The agency is being constantly badgered by larger clients about the worth of these services. Even after the team has put in an enormous effort into developing metrics to track performance and results. Being relatively new to the industry what advice would you give a younger agency? I look forward to your comments and suggestions. Regards Usman Sheikh www.usmansheikh.com
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=259 Commenter: Anthony Power
Content: Still a topic of discussion. Working for an agency, I see this issue every day. One of the biggest challenges is getting compensated for strategy. In the media days it was covered by the commission; in the creative days it was under the retainer; now it varies. If one takes the a performance base, eg CPL or CPA, then that changes the very nature of the agency. Add social media to the mix and you get a quagmire. Yes, clients are ready to pay for results - but are agencies ready to be held accountable.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=384 Commenter: Anthony Power
Content: A name is just a name until it evokes emotion (Coke, Nike) and/or rolls something complex up into a nice, neat bundle (FedEx, iPhone). "Web 2.0" became the moniker attached to a complex set of bits, bobs, and bytes that we have difficulty comprehending. At some point this became a passionate rallying point, ie a brand, because we now see the defenders of the faith and those wishing to topple the ivory tower collide in a seige. Either way the name becomes the object and we forget what it actually means or even stands for. Hopefully we can avoid Web 3.0. As to Air Coryell and the West Coast Offense - there are likely two variations; the one associated with Don Coryell and the one associated with Bill Walsh. Coryell had a system of naming plays and a way to stretch the field. Walsh had a very accurate passer who couldn't air it out deep so he developed quick, precise execution. The result is the same - better use of the passing game - and a more enjoyable experience.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=391 Commenter: Susan Kuchinskas
Content: I wonder if the ad server can tell that the ad has been blocked? As a journalist who gets paid from publishers' ad revenue, this scares me deeply. We are all media consumers, and I think that as such, we are starting to get the message that seeing ads, whether in a newspaper or against online content, is our way of supporting that content. It's MY computer and MY browser, but it's the publisher's content.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=383 Commenter: Keri Albers
Content: Brilliant Jim, brilliant.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=392 Commenter: Keith Nowak
Content: To your point about Facebook, et al. suffering from the same ineffective banners ads as AOL chat does, our client Moviefone is a great example of a brand connecting with their consumers on IM not through display ads but by joining the conversation with an opt-in application that allows consumers to literally add Moviefone as a buddy. This app, which has over 550,000 users who spend an average of 3 minutes per visit, is part of Moviefone's overall strategy (moviefone.com/syndication) to provide access to their content and services anywhere and anytime their consumers prefer. Given that IM has become deeply entrenched in everyday life for over 50% of internet users, an opt-in presence on AOL chat and the other IM platforms is a powerful tool that brands can use to move beyond ineffective display ads and truly engage with consumers across all social networks.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=400 Commenter: Denise Zimmerman
Content: Hey Michael - I don't think it is as much as a misperception as it has been a challenge. When we starting to try and "sell-in" social media marketing around 2+ years, we started with the "listening" but what we found was that our contacts were marketing/advertising folks and not PR folks and they are accustomed to "measuring and monitoring" as a back-end not a front-end effort. Even if couched as "research" still had a hard time moving folks in that direction. Now in PR the "listening" was likened to "clipping" believe it or not - but these were not the folks we were speaking to. This does not mean btw, that we as an agency didn't do (and we still do) some listening upfront to craft a strategy or plan, it becomes more discovery like activity. Now that we have a running, proven discipline we usually have more success wrapping in the "listening" at some point after the launch as one form of "measuring" but ultimately over time it does become active listening so while we may get there from the back door ultimately it does open the front. btw - we also apply Forrester's Social Technographics...enjoyed lunch yesterday too!!
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=78 Commenter: bailey smith
Content: It is important for people to be able to find you on the web and you do need to showcase yourself in a professional way. Branding yourself is really important in this day in age and you want others to know what that is. I like a site personavita.com because it is professional and personal at the same time allowing those who view it to get a well rounded picture.
]]> http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=430 Commenter: Adam Kleinberg
Content: Hi Mario. As somebody in the business of creating idea, I've got to agree with the 77 percent—but the better question might be, does my opinion matter in these times? The agency community all saw Modernista's PR stunt of a website being picked up in trades and this is clearly an almost exact imitation of that. But should Skittles care what the agency community thinks if they get a ton of PR mileage out of a copycat stunt? At the end of the day, they got the attention they were hoping for. There were hundreds if not thousands of tweets about it yesterday and dozens of articles written about it. And, Joe Consumer doesn't know it's a rip off. I'd love to be a fly on the wall and understand how the client feels when weighing creative integrity against ROI. My 2 cents. Adam
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