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Posted by Zephrin Lasker
in Ad Networks, on November 14, 2008 at 11:55 AM PDT
Today, on my way to work, I heard someone say “Print is dead”. I put down my newspaper immediately and rushed to work, where I could breathe more easily in my pristine, paperless office.
Yeah, right. Honestly, I don’t believe for a second that print will die.
But that said, while we are on the topic, here are a few thoughts...
Posted by Jim Nichols
in Ad Networks, on November 11, 2008 at 11:03 PM PDT
I had the chance to meet Andy Atherton, COO and Co-Founder of Brand.net, a couple of weeks ago, and had an intriguing conversation with him about branding and display ads -- so intriguing that I thought I’d ask him to answer a few questions for this blog! I found his views surprising and a scosh unorthodox, always qualities I’m happy...
Posted by Jay Friedman
in Ad Networks, on October 28, 2008 at 10:03 PM PDT
The media can sure get folks up in arms. Read today's Journal article (http://online.wsj.com/article/SB122514803617173825.html) and you'd think the ad network world is crashing down. This article is either written with the intent of sensationalizing the situation or based on a lack of knowledge, neither of which is good for The...
Posted by Jay Friedman
in Ad Networks, on October 17, 2008 at 02:55 PM PDT
First let's be real. The economy is a mess and economic indicators in general will be worse in the coming years than they have been recently. But, as dangerous as the economy we're experiencing is, spin reporting just adds to the problems. It connects the unconnectables and encourages the fear that is driving the instability...
Posted by Gretchen Hyman
in Ad Networks, on October 16, 2008 at 04:10 PM PDT
I continue to be obsessed -- as everyone is -- with our flailing economy and what it could mean to business, in particular the digital universe. As I anxiously scanned today's headlines, disturbed by the widely differing assessments of how the presidential candidates did during last night's debate, I ran across a piece on Forbes.com about the...
Posted by Jay Friedman
in Ad Networks, on October 13, 2008 at 01:40 PM PDT
Plat A recently announced its self-service model to help folks get around the minimum campaign requirements. Rarely can I claim sage-esque properties but back in March I indeed did suggest something similar for Yahoo to consider. What's important here is that it's a great first step. So long as AOL realizes this, and doesn't try to...