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iMedia Industry Update: Creating the Future of Marketing Innovation

Posted by Kurt Indvik in Opinions on July 30th, 2014 at 11:32 am

"Every organization is going to be affected by exponential technology...Do you want to play with it so you can make an opportunity with it, or do you want to be playing catch up and reacting to it?"

So muses Lina Yang, director and futurist for the Advanced Technology Lab of The Hershey Co. At iMedia, we whole-heartedly agree, and that's just one of the reasons we're excited to have Yang as one of the featured keynote speakers at the upcoming iMedia Breakthrough Summit, Oct. 26-28, in Atlanta.

The idea of marketing innovation -- of market disruption -- goes beyond embracing technological evolution. Your organization has to pursue breakthrough organizational structure; it has to budget for that pursuit of innovation. That's going to be the spectrum of thinking attendees will pursue during the iMedia Breakthrough Summit. And hey, who better than a company investigating 3-D printing of chocolate to be a part of that dialogue?

Companies today are bringing in or cultivating their own futurists like Yang, whose sole job is to help drive that pursuit of innovation. Hershey's own CEO calls his confectionary enterprise a "knowledge company" dedicated to understanding its customers as deeply as possible and delivering products that resonate...

Why e-retailers should get Fire-phone-friendly, if they aren't already (and they most likely aren't)

Posted by Ari Weil in Opinions on July 30th, 2014 at 7:00 am

Walgreens, Sears and Costco are three of the biggest names in e-retail, but they are an example of the many retailers not optimized for Amazon's new Fire phone.

The Amazon Fire phone began shipping on July 25. But, only one in five retail mobile (m.) sites recognize the device. In short, Fire phone users will have an inferior shopping experience on nearly 80 percent of retail sites.

For shops like Walgreens, Sears and Costco, the impact of not optimizing for a mobile device will only grow if the Fire phone catches on. Fire phone optimization should be a hot item for any brand looking to maximize its reach.

Who's open for business on the Fire phone?

After running tests on 150 of the top mobile retail websites, our mobile and web optimization company Yottaa discovered that a majority of users (78 percent) browsing on Fire phones will be shown an unoptimized desktop version of the site. Only 33 sites redirected Fire phone visitors to mobile sites.

Since desktop versions are slow-loading and aesthetically awkward on mobile, the ramifications for business can be counted in dollars lost. Unoptimized sites will likely see fewer conversions on a Fire phone, and can have longer-lasting implications for...

Simple logic for web analytics

Posted by Derrick AnhTu Phuc Hoang in Opinions on July 29th, 2014 at 8:47 am

When I started out years ago with an internship at General Electric I worked in the Project Management office performing statistical analysis (along with development duties). Fresh off a degree in Economics I was going to bring a lot of fire-power and wow everyone with my prowess of Excel's advanced statistical functions.  I created some pretty impressive charts and graphs and I think I may have touched upon what it was my boss wanted to find out only for his persistence in hammering it home. And that is how many analysts begin their career, overshooting the mark with brilliant charts leaving people to ask "what was the question?".

Having recently completed Google’s Analytics Fundamentals and the eCommerce: From Data to Decisions modules I realized what experienced project managers and analysts know. No matter what you believe to be the more interesting challenge sometimes the numbers point to an inefficiency that is given the lowest priority because of the ease of fixing it.

And how does that work, for example in fixing a seemingly ineffectual obstacle that will improve everything prior to it. A case is in looking at the high bounce rate on a Thank You page which comes after the...

Let Your Finger Read to You

Posted by Anna Johansson in Desktop Apps on July 28th, 2014 at 10:11 am

The visually challenged may soon have a technology-driven product to help them in their daily lives. Scientists at the Massachusetts Institute of Technology (MIT) are in the process of creating an audio reading device worn on the index finger that will read out loud in real time to those who are unable to see. Called the FingerReader, this device currently has a prototype that has been created by a 3D printer.

The reader fits onto a finger just like a ring and has a built-in small camera that scans texts. A synthesized voice then reads out the words. The device will have the ability to read books, menus and all other reading materials that are a part of daily life in or out of the home or office. This is being touted as revolutionary, particularly for those with disabilities or poor vision who struggle with what others deem as daily tasks.

A new way to “read”

This device works by utilizing unique software that tracks the movements of the finger and identifies words. To prevent the user from straying away from the text, the device has a built-in vibrator that will be triggered upon such an occurrence,...

5 misconceptions about copyright for professionals

Posted by Miles McNamee in Opinions on July 28th, 2014 at 9:30 am

Where would your company be without published information? Whether you’re researching advances in cloud computing and security, sharing best practices for risk management, staying abreast of industry and legislative regulations, or helping companies expand into new markets, you know  sharing published information is vital to giving your clients sound guidance.

Much of the content used and shared by those in the professional services industry is copyright-protected. In fact, the 2013 Information Consumption and Use Study conducted by research and advisory firm Outsell, Inc., revealed  40% of the content shared by professionals comes from outside sources.

Content sharing is up; copyright awareness is not. Outsell’s research found more than half (55%) of those surveyed in the professional services industry either don’t know if their organization has a copyright policy or don’t know what’s in it.

There are five common misconceptions about using copyrighted content:

1. THERE'S NOT MUCH SHARING GOING ON AT OUR ORGANIZATION
Sharing is pervasive in the professional services workplace. Those surveyed in the professional services industry reported sharing content frequently—an average of four times per week, with an average of five people each time.

Whether these articles come from InformationWeek, Computing Now, The Wall Street Journal or Bloomberg Markets, the use of...