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Report: Fashion Events & Social Media: 4 Campaigns Analyzed

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.

Highlights

  • Instagram is the dominant social network for live fashion events
  • Only 1 of the 4 campaigns included posting to Facebook
  • Posting for each brand is scheduled around their live fashion show

Big game viewers flock to social to engage with brands [Infographic]

Posted by Katie Perry in Opinions on January 29th, 2015 at 7:00 am

The Super Bowl is one of the biggest days of the year for brands, and one of the most-anticipated cultural moments of the year for consumers. This Sunday, you can expect that marketers will pull out all the stops to break through the clutter – whether that’s via big-budget TV spots, or timely social media content.

According to new research from Crowdtap, The People-Powered Marketing Platform, most U.S. viewers will welcome these efforts. Per the study, 85 percent of people say they prefer the Big Game as it is now, ads and all, to one with no ads. Moreover, 65 percent of viewers said they will follow along with brands on social during the game.

Other key findings include:
•    74% of viewers say they like when brands ask them to participate in the creation of their Big Game ads
•    63% of viewers say they are at least somewhat likely to purchase a product they’ve seen on TV in a Super Bowl ad
•    30% of viewers cite Super Bowl ads as their primary reason for tuning in – as opposed to the game itself

The big takeaway: On the whole, viewers enjoy watching Super Bowl ads, but they enjoy engaging with them –...

Maybe You Deserve This Match

A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated across various media genres. Ultimately, however, it wasn’t enough. Competition was too fierce; site just wasn’t attracting enough eyeballs and the venture folded.

Fast forward to 2015. Buddy of mine asked if I knew of any good dating sites as he was, to quote him, ‘back in the game.’ Told him I hadn’t been following the space for awhile but was curious to see how the industry had evolved.

The dating industry has become huge - $2.2 billion in 2014 according to market research firm IBISWorld; $2.7 billion by 2019. And Pew Research says that of Americans in a committed relationship that have used an online dating site, one in three met online.

Decided to have a little fun so did a bit of research/searching for oddball, offbeat and in some cases, truly weird dating sites. All seem to be flourishing; many have attracted advertising. In short, your future significant other may just be a few clicks away, no matter your fetishes.

So here are a...

Technology Drives Designs of Commercial Vehicles of the Future

Posted by Anna Johansson in Emerging Platforms on January 28th, 2015 at 1:00 pm

People are increasingly familiar with green housing, fuel-efficient personal vehicles, and innovative gadgets. In the background, however, companies are developing new designs for constructing vehicles and trucks.

Surface transportation is the lifeblood of commerce in many nations, especially the UK. From transporting tourists and travelers to bringing goods into the marketplace every day, we all rely on the efficiency of commercial vehicles.

Historically, the designs for these vehicles have not been particularly aerodynamic. Maintenance and use costs were high and we all paid higher prices for our goods and services because of that.

Fortunately, many companies are starting to look at what the next generation of commercial vehicle designs will look like. Sleek and efficient, the future of large vehicles looks promising.

The new designs reflect efficiency, aerodynamics, and technological innovation. Here’s a closer look at what some of the largest commercial vehicle companies in the world are developing to revitalize the trucking industry for the future.

Walmart

The retail industry may follow this American giant into the future of truck design. Walmart’s concept truck design was unveiled in February 2014 and promises to be far more aerodynamic and fuel flexible than any current technology on the market.

Called “WAVE (Walmart Advanced Vehicle Experience),” it’s...

Revitalize Your Retail Business Through Personalized Offers

Posted by Bobby Emamian in Opinions on January 28th, 2015 at 11:48 am

It's no surprise that people like personalized gifts. Would you rather receive a generic birthday card or a handwritten note? Most people would argue that the handwritten note has more meaning, whereas the generic birthday card feels a bit insincere.

You’d think the same principle could be applied to marketing. Wouldn’t consumers rather receive advertising that personally speaks to them rather than a blanket audience? Yet, a recent study by Stanford University argues that consumers are skeptical of personalized offers and suggests that marketers and retailers send out more randomized ads.

After carefully reviewing this study, I found that it was fundamentally flawed. In its test of two offers for a subscription to The Economist, the study failed to test a personalized offer against a non-personalized offer. Instead, it opted to test the user’s perception of how she was being targeted. The study was too isolated and didn’t point to any overwhelming trend in consumer behavior.

Of course, some individuals might not respond as well to customized or personalized phrasing, but generally, personalized offers are much more successful than random offers — especially when it comes to retail.

Personalization Is Paramount to Retail

Stanford’s study isn’t applicable to the retail industry...