tl;dr - "Everything is media," says Alan Cohen. Formerly a big traditional media exec, Cohen is now the Co-Founder of an industry disrupter named Giant Spoon. He gives examples of new ways clients are cutting through the consumer fragmentation clutter with innovative new uses of media.
We had the pleasure of speaking with Alan Cohen, Co-Founder of Giant Spoon, at the recent Chairman's reception at ad:tech NY 2014. In this interview he speaks with dmg::events Board of Governors Chairman Sara Fay about the biggest problem today's CMOs need to solve: bringing new ideas to the table that take full advantage of content, digital, and technology--and doing it in such a way that they cut through the clutter of competing marketing noise.
Cohen also addresses agency fragmentation, including ways clients are handling multiple agencies, the evolving role of the CMO, and creative new campaigns he's helped execute for Warner Bros., Uber, Oculus Rift, and others.