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How Mobile Coupons and Vouchers Help Your Marketing

Posted by Morgan Sims in Social Media Targeting on November 22nd, 2014 at 2:59 pm

To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other tech giants stocks rising at paces that were previously unseen. The days of having to received vouchers and coupons are over with the advent of their mobile counterparts.

Clarifies Your Return On Marketing

Sometimes it becomes hard to chart whether your marketing spend is actually giving you any return on your investment. Companies try extremely hard by asking customers how they heard about their service but with many of these question skipped, the data can be skewed. Also, there is not always all of the outlets that the company is advertised on as an option for this question. This leads the person to choose the other selection and if you are anything like me, you do not elaborate on the other option that you have selected.

Discounts Are Good Marketing

20 percent off on an entire purchase is nothing to laugh at for many people who are on a tight budget. One may ask how this could be good for a company that is giving such steep discounts. Many of these vouchers have a minimum spend and this makes the odds go...

8 Tips to Prepping Your Online Videos for Killer SEO

Posted by Colin Osing in Opinions Search Video on November 22nd, 2014 at 10:39 am

So how do you architect a video for maximum exposure and engagement? Since search engines can’t actually watch a video, the only information they can crawl is the text associated with a video. Unless you invest a bit of time and effort adding captions, transcripts and sitemaps to your video its SEO value is diminished.

Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket science, it’s actually pretty straight forward, but it is important you get it right from the start.

VideoSEO

1. Make Your Video Title Catchy and Relevant

A catchy, accurate and optimized video title will make your video tick. It will persuade your audience to either click or click away, so has to be compelling. It should also contain relevant keywords that make sense to humans and engines and robots alike. Here are a few other tips:

  • Keep it under 66 characters
  • Place relevant keywords toward the beginning of your title
  • Use the word ‘Video’ in the title
  • Don’t mislead
  • Be direct – communicate exactly what’s in the...

Inbox For Gmail – What's New, What's Not

Posted by Geetanjali Dighe in Email on November 21st, 2014 at 7:44 pm

I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So I was excited when #InboxfromGmail was released. I was eager to test it out. Here’s my experience with Inbox from Gmail.

What Is Inbox?

It’s not a new email service. It still is Gmail. Inbox is just a new mobile and web application.

It only works with personal Gmail accounts, and is yet not available for the business accounts. TechCrunch published an interesting post on why Gmail launched Inbox.

You can check Gmail with the old Gmail app on your phone, as well as the new Inbox app. You can check your emails at Gmail.com and also at Inbox.Google.com.

What’s The Difference?

First, we had the Priority Inbox where you could “star” an email or mark it as “important”.

Then came the Tabbed Inbox, in which your emails were bundled into five groups: Primary, Social, Promotions, Updates, and Forums.

Inbox goes a step further. The Inbox app makes it easy to archive the emails, or mark them for later reading, and introduces new bundles. Many actions remain same, or are similar.

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Jukin Media's innovative approach to viral videos

Posted by Nanette Marcus in Opinions Video on November 21st, 2014 at 2:50 pm

One might assume that it's no easy feat to identify a viral video's potential before it's reached the masses, but as it turns out, Jukin Media has got it down to a science. The Los Angeles-based agency shared some of its behind-the-scenes magic during a NewCo event hosted at Jukin's offices Nov. 19.

Josh Entman

Josh Entman, co-founder and and chief development officer of Jukin Media, walked attendees through some of the company's strategies for making viral sensations out of carefully curated short-form video content identified by its strategically placed researchers in every time zone.

Jukin prides itself on owning the entire life cycle of a viral video -- most of which you'd recognize immediately because, well, they've gone viral. Entman explained that using specific parameters, his team quickly identifies videos with potential to go viral, reaches out to the content creators after a detailed vetting process to ensure that they are, in fact, the true owners of the content, and offers them a contract, which typically includes a 50/50 revenue-sharing agreement -- for revenue generated with YouTube ads, etc.

The company helps boost the video views by working to place them on...

Why LA is the new Silicon Valley

Posted by David Zaleski in Emerging Platforms Opinions Word of Mouth on November 21st, 2014 at 1:27 pm

When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the world. Artists flock here in droves and for good reason: We have a creative infrastructure like none other. People also think of LA and think of palm trees, beaches, sunshine, and -- of course -- traffic.

It's not often that this city is perceived at as a technological pioneer. However, it turns out that tech in LA is an under-reported powerhouse that rivals that of any other mainstream innovative city. The tech industry is almost as large as the creative world that Los Angeles is broadly known for. There are more PHDs in this city than anywhere else in the country. Three universities (USC, UCLA, and Caltech) account for a vast amount of the technological education that changes the world. It begs the question: If LA is such a tech giant, why is it not perceived that way?

The answer, ironically, lies in storytelling. For a city that is an expert in crafting narratives and character, it's been difficult for it to find a PR angle to deliver a consumable story about its tech world. Unlike San Francisco and...