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Smartphone Apps Every Tech-Savvy Marketer Needs

Posted by Anna Johansson in Creative Best Practices on March 25th, 2015 at 4:54 pm

In online marketing, it’s important to know which technologies can aid your efforts and which may hinder them.

In 2015, you should fill your mobile devices with effective and savvy applications that help you store files, manage social media accounts, monitor advertising efforts, and tweak your website.

You need these eight apps

The App Store and Google Play Store are filled with useless, mindless applications that will do little more than kill time and drain your battery. Who actually needs to play Candy Crush or Minecraft?

If you take the time to navigate through the weeds, however, there are some hidden gems just waiting to be downloaded. As a marketer or business professional, can you imagine how much more productive you could be if you replaced those useless games with productive mobile resources?

Here are a few of the top ones you should grab in 2015 if you don’t already have them:

1. Hootsuite. Available for both iOS and Android devices, Hootsuite is the premier social media dashboard application. It gives you complete control over all your social networking profiles. You can post content, monitor brand mentions, and even measure analytics to maximize traffic and increase conversions. It’s arguably one of the most...

Wearable Technology Will Change These 4 Areas of Digital Marketing

Posted by Anna Johansson in Emerging Platforms on March 25th, 2015 at 4:44 pm

Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption.

Not only is this significant for consumers, but it’s also something digital marketers and business owners need to keep an eye on. Here’s why.

Early trends and predictions

With Apple poised to release its new Apple Watch -- including a $17,000 gold edition -- the entire tech industry is turning its attention to the blossoming field of wearable devices. By 2019, analysts predict vendors will have shipped more than 168 million wearable devices worldwide … with an estimated compound annual growth rate of a whopping 54.7 percent.

If you’re a digital marketer or business owner who understands the impact mobile devices have had thus far, how will you react to this quick growth? The good news is that you still have a little time.

It will take months -- possibly years -- for large-scale adoption, and changes should occur gradually. Although millions already own health-tracking wearables, and millions more will purchase the...

Emotive Robots Key to Unlocking IOT Potential

Posted by Tom Edwards in Emerging Platforms on March 25th, 2015 at 7:53 am

Over the 15 years of my digital career, I have witnessed significant technological innovation and massive shifts in consumer behavior based on the impact of innovation. Highlights include the evolution of the personal computer, the now ubiquitous smartphone, and the explosion of consumer-centric social media.

Apple-iPhone-generations

Looking to the near future, the current rate of exponential technological advancement will continue to accelerate, and we are primed for another significant leap forward; the concept of emotive computing is about to enter the lives of early adopters and has the potential to shift our behaviors once again.

During SXSW 2015, the personal side of robots session presented by Dr. Cynthia Breazeal caught my attention. Her session focused on the potential impact of emotive computing as the next wave of computing innovation.

emotive computing

Emotive computing is based on systems and devices that can recognize, interpret, process, and simulate elements of human behavior. The key to the concept is the alignment of both emotion and cognition as the drivers of adaptive behavior.

I have followed Dr. Breazeal’s work at MIT since the late '90s when I...

What a 9-year-old taught me about marketing with digital video

Posted by Kent Lewis in Media Planning & Buying Search Video on March 24th, 2015 at 9:17 pm

Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing.

With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.

Last Spring, I noticed my son’s rubber band bracelet creations were getting increasingly complex. I also noticed his skateboard knowledge and abilities improved drastically in a short period of time. I asked him how he learned these new skills and he replied “YouTube.” Like many other young web surfers, my son was using YouTube as his PRIMARY search engine and educational tool.

I quickly realized that my son was not alone in relying heavily on YouTube videos as a primary if not sole information source. If he was searching YouTube for “how-to”...

5 Tips for Increasing Brand Awareness with Social Media

Posted by Anna Johansson in Social Media on March 24th, 2015 at 9:43 am

Unless you’ve been hiding under a rock, your business is probably already using social media as some part of an overarching internet marketing plan. However, what you may not be doing is effectively using it as a tool for increasing brand awareness.

The Value of Social Media

It can be challenging to clearly define the value of social media, but one thing is certain. When used properly, social media can easily the most powerful marketing tool you have available. That’s because, as Moz mentions, websites like Facebook have the ability to move people “along a spectrum from simply ‘liking’ you all the way to being willing to defend you and your brand.” Specifically, social media is valuable for three important reasons:

  • Humanizes your brand. The problem a lot of brands have – especially online-based or ecommerce – is not being able to connect with customers on an emotional level. Social media allows you to humanize your brand and meet your target market where they are. This is very important and can transform your brand from a stale, corporate name to a living, breathing entity.
  • Drives traffic. When maximized, social media sites are excellent at generating leads and driving traffic to...