What does 2014 hold for the digital marketing world? As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at. You can check out how our 2013 predictions fared in this recap.
CMOs Will Increase Spending in Digital Marketing - As consumers continue to turn to smartphones and tablets to interact with brands, marketers need to engage them directly. With Black Friday retail sales flat, but Cyber Monday sales up 30% in 2013, CMOs will need to increase focus on engaging the mobile consumer to get their attention and their dollars.
Cross-Channel Marketing Key to Exceeding Marketing Goals - No, this is not a new concept. Actually, it is quite old. As the volume of marketing channels continues to grow exponentially, cross-channel marketing strategies will become integral to business’ success. Utilizing the insights from search, social, and integrated marketing will allow companies to develop cross-channel content creation strategies.
Bottom line: cross-channel marketing, especially on mobile devices is a necessity