Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice


  • The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
  • Instagram accounts on average gained over 18% in fan growth, industry-wide.
  • Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

Brands Must Lead – and Follow – Consumers through the Purchase Journey

Posted by Patrick Reynolds in Targeting on November 24th, 2015 at 11:02 am

In a world now dominated by mobile and digital, brands must lead, not follow, consumers through the purchase journey, in order to motivate them to perform high-value behaviors that will make lifetime customer value grow exponentially.

Just knowing that a consumer visited a store or a site after he or she left is no longer enough. Today, brands need to bring consumers to their sites consciously and lead them while they are there, engaging them on a very personal level, capturing their behavior in real-time and updating their personal profiles dynamically – all while having very relevant, contextual communication with them.

Today, there is so much valuable data on consumers that leading them through the purchase path should be easier than ever before. Brands can now access more than 25 billion data points per day on consumer behavior – so they can see where customers have been geographically, view their mobile app activity and know where they have checked-in and so forth. But brands still need to better integrate that with data on offline behavior, such as point-of-sale and desktop behaviors, like social media interactions so they have a more complete picture of their consumers. The net effect...

16 Marketing Trends for 2016: Trends 9-12

Posted by Winnie Brignac Hart in Opinions on November 23rd, 2015 at 11:00 am

Every brand wants to stand out in today’s crowded marketplace. However, with increasing sensory overload, it is becoming hard to stand out. What can brands do to distinguish themselves?

Following these 4 marketing trends may help you stand out in 2016!


  • As first point of customer contact, websites must reflect authenticity of the brand
  • Google states the first impression of a webpage happens in the blink of an eye (50 milliseconds to be exact)
  • 94% of consumers who rejected or mistrusted a website said it was due to design1
  • Website development is now accessible to all levels of users because of the increasing options of pre-made templates like WordPress


  • Brands are shifting efforts/budgets from pure SEO to increasing social
    media optimization
  • 92% of B2B companies use social media in their marketing tactics2
  • Search will be extended beyond Google with other channels developing their own search engines, like Facebook
  • Today’s consumers are more social in their purchase patterns than ever before
  • 88% of today’s purchasers make choices based on online comments3
  • Payment options will increase in usage in social, continuing to grow all-in-one platforms


  • 74% of all internet traffic in 2017 will be video4
  • 58% of...

Make your Content Appealing

Posted by Benjamin Taylor in Creative Best Practices Opinions Websites on November 19th, 2015 at 12:18 pm

We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick up the phone and call that one uncle you haven't talked to in eight years.  Oh how the world has changed! If I get a Yahoo Answers reply that's over 500 words, I cry TL;DR and move on.

Now I'm not saying that our streamlining of knowledge acquisition technology and the concurrent adjustment of expectations is necessarily a bad thing. I'm saying that we, as marketers and content creators, need to acknowledge that there is a new standard that we need to meet. It isn't good enough to have the right information. It needs to be presented in a way that is easy to read and easy to understand.

Our solution has been infographics. A properly built infographic is by far the best way to organize useful information in an appealing way. That isn't to say that there aren't drawbacks. Infographics are images, so Google's web crawlers can't see the...

The Value Of Personalized Mobile Video

Posted by Jeff Hasen in Wireless on November 18th, 2015 at 4:43 pm

We’ll look back at 2015 as the year when mobile video watching went mainstream and many brands made their most serious attempts to date to engage with wireless users in true one-to-one ways.

What are the takeaways? First, let’s look at the numbers.

The IAB commissioned a Global Consumer Survey,-a-global-perspective looking into how, when and why people around the world are viewing video on the small screen in their pockets. From 5,000 smartphone users in 24 countries across Europe, Latin America, the Asia-Pacific region and South Africa:

  • Mobile video consumption is on the rise. 35% of respondents report watching more video on their smartphone versus last year. Even more so in U.S. (50%), Canada (42%), New Zealand (42%), South Africa (42%), and the U.K. (40%).
  • Advertising is being seen and video viewers in surveyed markets are overwhelmingly open to tailored advertising when watching mobile video. More than eight in 10 (82%) said yes to the prospect of tailored advertising that fits an individual’s interest.

That leads me to the second set of statistics:

  • Customers prefer to receive communication about services or special offers via MMS (multi-media messaging), using personalized video, according to a study of 2,700 commissioned by Vehicle
  • Nearly 4 in 10 (38%)...