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Overcoming that nasty UGC issue

Posted by Rich Cherecwich on June 25, 2009 at 03:25 PM PDT

Everyone knows social media is thriving, and users are sharing videos, photos, and opinions for a dime a dozen. Advertisers, however, don't always want their ads appearing beside a skateboarding dog or sophomoric behavior. At the same time, users are sharing this content for free, and more often than not, they'd probably like to be paid for the fruits of their labors.

RedGage is a new start up that hopes to solve both problems. The website just launched in public beta earlier this month, and acts as a sort of social-hub, hosting content from a variety of social media websites such as YouTube, Flikr, Twitter, and Blogger. When users sign up, they can upload all of their past content to the website. Once there, they'll actually be paid for uploading the content, based on page views and popularity, and a counter on each page keeps track of how much profit each piece of content generates.

In turn, RedGage tries to solve the advertisers' dilemma by offering only premium content -- the stuff other users want to find -- which can guarantee both impressions and good brand associations. "I think of it as a micro-ad network," says RedGage CEO Daniel Redlich.

Many, including YouTube, have tried to overcome the "premium content" conundrum. RedGage's solution is one worth watching.

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