EmailSubscribe to Email

Customers unsubscribe, but 20 percent of companies keep sending mail

It's happened to all of us. You unsubscribe from a mailing list, but the messages keep coming. And coming. And coming.

I've always thought it was maybe one in 100 companies that made this mistake, but it's a lot more than that. Twenty percent, according to a recent Return Path study (thank you Marketing Charts for the tip on this).

While most companies cut off the flow after a week or so, 11 percent of companies continue to send out email for 10 days after the unsubscribe request (a violation of CAN-SPAM, by the way). This can't be good for a brand's image.  More broadly speaking, this can't be good for the email marketing segment of our industry.

Return to the top.

RELEVANT POSTS

ABOUT THIS BLOGGER

Mario Sgambelluri

In his role as Associate Publisher for iMediaConnection.com, Mario manages the business' traffic...

View full profile

Latest posts by Mario:

MOST POPULAR

LATEST BLOG COMMENT

Return to the top.

INDUSTRY JOBSSubscribe to industry jobs

Return to the top.

ads powered by Microsoft Advertising