Financial Fraud in the Digital Age

Posted by Morgan Sims in Opinions Uncategorized on October 21st, 2014 at 1:15 pm

New England College Online

Speed Up Your Website and Increase User Experience

Posted by Morgan Sims in Websites on October 21st, 2014 at 9:12 am

The time it takes for websites to load is one of the most important factors to consider when looking at the overall usability of the website. The majority of internet users will stop using a site if it doesn’t load within 3 seconds, especially when they can get the same information, products or service elsewhere.  In this article we take a look at how you can dramatically increase the speed of your website.

Optimise your pictures

On most image editing software out there today you can find the save for the web feature. Website speed is hampered heavily by images so you have to put these tools to good use and optimise your images. If you don’t use these software, there are online image optimisation tools you can use.

Be mindful of the tracking codes

This is one of the main mistakes people make that keep their websites running ever so slowly. Obviously web owners love keeping tabs on metrics, like conversions, actions etc. but every tracking code you install simply means the browser of every visitor will have to make a request to an additional server. So 7 tracking codes means 7 additional servers, and all of these slow down the...

4 ways to dig up your best ideas through brainstorming

Posted by Eddie Newquist in Opinions on October 21st, 2014 at 7:00 am

Sometimes the best ideas emerge by themselves. You wake up one morning, and the solution is there -- no effort required. But, unfortunately, life doesn’t usually work that way.

A truly great idea doesn't often arise from a single source. It’s developed only when washed and tumble dried through multiple perspectives. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.

Brainstorming is a tried-and-true means of digging up those gems. It heightens communication skills, encourages open-minded thinking and smart decision-making, and promotes different perspectives and attitudes. But if you’re going to get the most out of your brainstorming endeavor, it needs to be more than a mere bull session.

Here are four things you can do to ensure that you get the most from your brainstorm:

1. Invite Your Client

We typically have our clients fly into our California offices. Between the nice weather, the change of scenery, and the opportunity to work in casual attire, it gives them a chance to relax.

But we don’t invite our clients simply to enjoy the weather. Having clients participate in the brainstorming means getting them to commit to several hours...

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland in Creative Best Practices Humor Social Media on October 20th, 2014 at 12:22 pm

According to IBM, 77 percent of all businesses have a blog, yet 85 percent of those blogs have five or fewer posts. Everyone has access to publishing these days, but are all blogs created equal?

Barry Feldman of Feldman Creative and the content marketing platform ClearVoice recently created a Halloween-inspired infographic that sarcastically eulogizes the "enterprise blog."

Our industry has come a long way in terms of realizing the value of content marketing. In fact 9 in 10 organizations now participate in some form of content marketing. But, when it comes to frequency, quality, design, strategy, and goal-centric blogging, many organizational blogs still fail.

The infographic poses the follow questions: What if...

  • Your blog took more care to plan?

  • Your blog were a better listener?

  • Your blog lived by a schedule?

  • Your blog was tidied up?

  • Your blog was more capable of pouring his heart into his work — or maybe seeking the help of professionals?

  • Your blog had built relationships with influential people who might have taken an interest in his work, given him some advice, and perhaps opportunities?

If your blog had all of these components, would it drive better ROI, branding, and community?...

How To Get The Very Best Business VoIP Service

Posted by Morgan Sims in Opinions on October 20th, 2014 at 7:17 am

It is very important for a company to learn all that is possible about business VoIP services before making a final choice. You basically need to know as much as possible about the services you are about to receive. Online research will help you out a lot and you can also ask around in order to see as much as possible about different services and professionals. You need to have all the information that is necessary in order to make the best decision.

We have different professional companies that currently offer great business VoIP services and that can give you access to very good connections. You can find them by simply looking at as many as you can find, analyze services and then spot normal differences that exist. When you do that, you manage to get a lot of great market information that allows making the best possible decision.

Using The Internet

The online world features all the information that you need in order to compare service providers. You have to search for data on the internet by using websites that highlight these services or through major search engines. The second option is the one that is the most diversified...