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Technology Transforming the Fashion Industry

Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon.

And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to the little green Martians in Tim Burton’s campy Mars Attacks.

Quickly gave everyone a hug and said I was dashing out to Ghirardelli’s for a sundae (dark chocolate hot fudge; medical studies have indicated dark chocolate’s good for you, ergo, Ghirardelli’s sundaes are healthy. Bit of twisted logic but effective for assuaging any guilt feelings).

But while scraping away the last nanometer of ice cream, it got me thinking about how technology has radically changed the fashion industry in just a few short years.

“Technology is now completely ingrained in our interaction and relationship with...

Suppression of the Press Spreads to South Korea

Posted by Morgan Sims in Opinions on November 26th, 2014 at 3:40 pm

Most of us are very aware of the censorship that runs rampant in China, with everything from their newspapers, television shows, and social media networks being monitored and controlled by the Communist Party of China. We’ve all heard the horror stories from North Korea, most recently about the government officials who will meet their untimely death for watching a soap opera on television. The world has come to accept that these countries will operate in such a fashion, regardless of how the rest of the world reacts.

New to the scene of censorship issues is South Korea. Home to major global brands, such as Samsung, LG, and Hyundai, South Korea is usually mentioned in the same breath as Japan, Taiwan, and Singapore as the leaders in the Asian free-market. To truly understand the issue at hand, one must look back to April 16th, when the MV Sewol, a South Korean ferry, capsized and sank off the South Korean coast, killing 294 people, including hundreds of high school students on a field trip. The captain, Lee Joon-seok, and three of his crew, are all being charged with murder, for not utilizing the ship’s life rafts, life vests, and announcement systems.

In...

7 things your boss wants to know about mobile

Posted by Michelle Boockoff-Bajdek in Opinions on November 26th, 2014 at 8:40 am

More digital advertising budgets are flowing into mobile than ever before, following changing demographics and consumer focus. However, mobile marketing in the media and entertainment industry can be challenging. There are several new developments that executives must understand about this new multiscreen landscape.

Here are seven insights and critical stats about customer engagement in the new mobile market that even your boss may not know. Acting on this data can put your company well ahead of the curve and help you reach consumers in a multitude of new ways.

"Serve the audience, not the device." Let’s face it, your audience can't be defined by a single screen anymore. Today, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a study from Tapad. Cross-device marketing should be considered the new normal.

Mobile ad budgets are rapidly increasing, but still playing catch-up. Budgets for mobile advertising are on the rise (nearly 83% since 2013), with more than $8 billion in spend on mobile ads, largely as a response to the increase in mobile media consumption. Ad budgets have yet to catch-up, however, but the dollars are certainly starting to flow in that direction.

Cord...

Innovation is a Passionate Accident

Posted by Shawn Fenton in Creative Best Practices Opinions on November 25th, 2014 at 2:54 pm

It's hard having a title that's a buzzword.

A year ago I read an article in  WIRED magazine entitled "Innovation: The Most Important and Overused Word in America". It hit home for me because printed right on my business card is the word "Innovation".

Maybe my card should read: "Shawn Fenton - Passionate Accident Department." Because to me, that’s what innovation really is: the place where passions meet opportunities, something that you can’t plan for but you can prepare for. Our end product may deviate, but the process always starts with passion.

It’s really hard to plan for innovation. I've touched on this topic before in my post "Less Thinking, More Doing;" when you bring ideas to the table, what’s important is to let yourself make mistakes, let your objectives remain flexible and see what comes out of it.

That being said, it’s difficult to look at a blank page and start "innovating".

First of all, labeling projects as "innovation" is as vague as it is daunting. Smart, original ideas don’t just spring off the page – they’re built on a foundation of passion, and a desire to take the best thinking and put your own spin on it. For...

How to Develop a Charitable Giving Strategy for Your Tech Company

Posted by Anna Johansson in Creative Best Practices on November 25th, 2014 at 10:53 am

As a long-term strategy, corporate philanthropy is regarded by some business owners and executives with skepticism. Even if they’re active givers, certain individuals are unwilling to discuss the strategic nature of their giving because they fear it will compromise their position.

That’s not necessarily true. The public doesn’t find it hard to accept that corporate philanthropy might benefit both the giver and the recipient; and there’s nothing wrong with giving back to an organization with the knowledge that you’ll benefit from the exchange as well. In the technology sector in particular, the two go hand-in-hand.

The rewards of corporate philanthropy

There are a number of benefits associated with giving to charities and nonprofits. However, private firms must approach the process strategically for the best results. Learning how to balance the results and ensure everyone’s needs are covered is the ultimate goal.

While it’s never advisable for a business to support an organization or cause it simply doesn’t believe in, it’s also not a wise tactic to partner with a cause that provides very little benefit to the giver. It’s much better to support charities that help you in return.

Internally speaking, a corporate philanthropy strategy offers the benefits of improving workplace morale, building camaraderie,...