Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I'm talking about (not to get into it), I'm referring to the recent "discovery" that some adware (aka, pushware, bloatware, or -- in some circles -- malware) disguised as a utility was preloaded on Lenovo machines as of fall 2014 and early 2015.
Unbeknownst to and much to the chagrin of many Lenovo customers, the story took a turn for the OMFG when said prepackaged software was also determined to be a security risk. Then (and only then) we started to see Lenovo head in the "oops, we're sorry" direction.
Let's face it: In what world does anyone who has been working in marketing in the last 15 years look at a utility that might be construed as malware and think, "Well, that's a good idea. What could possibly go wrong?"
If you don't know what adware is, you shouldn't be anywhere near a digital marketing strategy. Yet for some reason -- and this is just an educated guess -- I really don't think marketing was anywhere near this one. Well, until the crisis people were called...