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3 Ways Businesses Could Be Losing Money This Christmas (Infographic)

Posted by Morgan Sims in Opinions on December 17th, 2014 at 8:27 am

This new infographic from Stay Sourced could give a shock to business owners this Christmas. Taken from a survey of UK business professionals, the infographic takes a look at the key areas businesses lose money at Christmas, and the results might spur business owners to do a little more planning before they stride head first into the festive period expecting uninterrupted profits. Let’s take a look at the 3 key areas that could cost businesses money this Christmas.

1) Christmas Parties

Love it or hate it, the annual Christmas party comes at a huge cost to UK businesses, clocking in at a total of £250million. This cost comes in part due to lack of planning, with the average business being unaware of the tax exemptions offered to UK businesses for annual occasions.

2) Corporate Gifts

Festive gifts for employees was the source of another large cost for businesses. Many businesses appear to be trying to save money in this area, with 78% of people not receiving a gift from their workplace. Whilst any attempt to save money is recommended, being a scrooge is perhaps not.

3) Workplace Downtime

With many businesses and companies shutting down for at least a small period over the festive...

How Will the American Economy Fare in 2015?

Posted by Morgan Sims in Jobs Opinions on December 16th, 2014 at 9:07 pm

As 2015 approaches, all eyes look forward to the coming year and its inscrutable economic market strength. Anticipating the future is never easy, but reading the tea leaves for 2015 provides cause for optimism. Here is the outlook for the economy next year.

The Job Market is Significantly Improved

Image via Flickr by 401(K) 2013

The importance of this indicator is obvious. More gainfully employed Americans mean more money pouring back into the economy. The United States struggled for years due to a combination of high unemployment and even more people who were unemployed for so long that they dropped out of the statistic’s tracking data.

After hovering around 10 percent from June 2009 until November 2010, the unemployment rate has steadily declined. In September 2012, unemployment reached a 44-month low of 7.8 percent. Barely two years later, that number has fallen all the way down to 5.8 percent in November 2014, the lowest in over six years. Americans are working again, which means the economy is headed in the right direction.

The Stock Market is for the Bulls

Independent of how you feel about the stock market...

Why holiday commercials work — and 3 standouts

Posted by Dave McMullen in Opinions on December 16th, 2014 at 11:20 am

Last weekend when I caught my toes wiggling in the middle of a Christmas commercial, I decided to investigate. And I found that there are legitimate reasons the jolly little Hershey Kiss bells and fuzzy Coca-Cola polar bears catch you by the heart strings.

“Emotion and nostalgia are consistent themes throughout some of the best holiday ads,” says Doug Ray, president of Carat North America. “Whether it’s the presents we open, the food we eat, or the movies we watch, the most successful marketers tap into the traditions during the holidays.” (Forbes)

When we see scenes that make us reminisce, we’re transported back to those happy memories. We experience feelings of hope that transcend any present-day unease or receding predictability.

“It is the emotion generated from that good feeling that influences people's evaluation of the advertised offer.” (Brand Strategy Insider) Because for 30 seconds, or even a minute, we’re wrapped in a happy place, and the next time we see that product on a billboard or in a store, a whisper of that moment surfaces again.

These ads don’t capture the breakfast casserole burning in the oven. Or the kids dropping half of the ornaments while mom looks on, resigned. They...

Web Hosting Companies And How They Should Market

Posted by Morgan Sims in Opinions on December 16th, 2014 at 10:32 am

Web hosting is one of the most diverse industries when it comes to many things. Certain hosting companies specialize in a very specific niche while others try to include the entire spectrum. The diversity is not always positive though, there are some of the best web hosting companies in the world for cheap and there are some that are expensive that are terrible. Marketing has a great deal to do with the hosting companies that are chosen by corporations and Ecommerce sites. There are a myriad of different ways to market your web hosting company but not all of them will have the impact that you may want. Here are some ways that you can market your hosting company that you will see results from.

Word Of Mouth

This might not be the most effective but the conversions on referrals in regards to percentages of deals closed is quite high. Having great relationships with the clients that you are working with will lead to these referrals. If a person you are dealing with goes to a new company who needs hosting and there was rapport built there, the web hosting company can be sure to have that contract signed. The work...

MAU and Engagement Statistics of Instagram, Twitter, and Facebook

Posted by Geetanjali Dighe in Social Media on December 15th, 2014 at 5:15 pm

On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan Williams, founder of Twitter, what he thought about it, Williams said,

“I frankly don’t give a shit if Instagram has more people looking at pretty pictures.”

Monthly Active Users (MAU) is the number of unique users who have interacted with the community in a month. This is different from visitors. Visitors include unregistered readers or readers who haven’t logged in.

Every time a reader logs into a site with Facebook Connect, and his or her activity - a like, a comment or a share, is posted on facebook.com, it counts as an action towards a monthly active user.

Does this definition impact how important MAU is as a metric for marketers?

MAU is a benchmark, a report card so to speak for the platforms, but the real question for marketers is, are my customers on that platform and how engaged are they?


MAU Statistics

Social Media Statistics Infographic

Facebook has 1.35...