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Posted by Mark Spates
in Opinions, on November 20, 2008 at 11:00 AM PDT
Over the weekend I was thinking about the media landscape overall [radio, print, TV, online] -- looking at where we are today and the logical evolution for each platform. The underlying theme for all platforms when it came to evolution was continued socialization of each medium. Which is a no brainer when you think about it. But it hit me...
Posted by Mario Sgambelluri
in Media Planning & Buying, on November 19, 2008 at 11:00 PM PDT
As GM falls to its knees (their stock today reached the lowest point since 1942), the world's biggest automaker told congress they would crank up digital ad spending to help turn things around.
"We're actually shifting a huge amount of our ad budget that remains to digital marketing which is less expensive and more efficient," GM chief...
Posted by Masha Geller
in Social Media, on November 19, 2008 at 10:00 PM PDT
Over the last few months, I’ve been party to countless conversations about the effectiveness of advertising on social networks. It’s a hot topic and everyone’s got an opinion.
I’ve always been fairly impartial given that I’m neither a representative of a social network or an advertiser myself, so I’m usually...
Posted by Mario Sgambelluri
in Opinions, on November 19, 2008 at 03:00 PM PDT
Over at Forbes they've got a catchy piece, "Yahoo's Five Biggest Mistakes." They blame the company's woes on missed acquisition opportunities (Google, DoubleClick), hiring Semel and turning down Microsoft's bid (Yahoo's stock, by the way is now 63 percent below Microsoft's offer).
Does anyone else think Forbes missed the mark?
I...
Posted by Mario Sgambelluri
in Email, on November 19, 2008 at 02:00 PM PDT
It's happened to all of us. You unsubscribe from a mailing list, but the messages keep coming. And coming. And coming.
I've always thought it was maybe one in 100 companies that made this mistake, but it's a lot more than that. Twenty percent, according to a recent Return Path study (thank you Marketing Charts for the tip on this).
While most...
Posted by Omar Tawakol
in Targeting, on November 18, 2008 at 05:00 PM PDT
Online privacy experts have been advocating consumer privacy for as long as the birth of the Internet. The discussion is often driven by negative experiences such as the ubiquitous appearance of pop-ups ads, the rise of spyware and more recently, the threat of deep packet inspection.
While the method of “opting...
Posted by Jeff Berkwits
in Creative Best Practices, on November 18, 2008 at 04:00 PM PDT
As a marketer I'm certainly concerned about making sure online ads for my products don't inadvertently appear in inappropriate locations. Earlier this year when I considered placing some banner ads on an at-the-time up-and-coming, kids-oriented website run by a well-known company (trust me, you've heard of them), I expected to be hit with a...
Posted by Matthew DiPietro
in Social Media, on November 18, 2008 at 11:00 AM PDT
P&G's Digital Guru Not Sure Marketers Belong on Facebook - that's the headline published yesterday for an AdAge article in which Ted McConnell, general manager of interactive marketing and innovation at P&G, is quoted about the ins and outs of marketing on Facebook.
This is not really what McConnell said, from what I can tell. Like...
Posted by Michael Lazerow
in Social Media, on November 18, 2008 at 11:00 AM PDT
I was fortunate enough to catch up with Jeff Flemings, Senior VP of Renaissance Planning at VivaKi, a new unit of Publicis Group S.A. at this year’s ad:tech New York. Jeff was previously founder and leader of the planning discipline at Digitas, and always impresses me with his forward thinking in regards to digital marketing.
This...
Posted by Brad Berens
in Opinions, on November 18, 2008 at 08:00 AM PDT
It's odd when the late-night media cycle infects and affects my dreams, but I slept poorly after the net burst out with the news that Jerry Yang is at last saying toodle-oo to the CEO slot at Yahoo! (See the New York Times piece if you missed this.)
Waking up, I wondered who would line up to buy Yahoo. That seems to be the only scene left in...
Posted by Gretchen Hyman
in Websites, on November 17, 2008 at 10:00 PM PDT
A smattering of news outlets (including The New York Times) are reporting that Yahoo CEO Jerry Yang will be stepping down as soon as the board finds a replacement. Yahoo shares saw a 4 percent spike as soon as the news was released.
Yang has had a serious mess on his hands since taking on the post of CEO in 2007, including the...
Posted by Michael Leis
in Emerging Platforms, on November 17, 2008 at 11:00 AM PDT
If you haven't heard, Motrin has deeply insulted the mommy-blogging community this weekend in a row over the following video:
It's a truly unfortunate case of an agency picking out the wrong part of the narrative to broadcast. In the entire backstory of the relationship between mothers and their babies, Motrin and their agency chose to...
Posted by Evan Gerber
in Social Media, on November 14, 2008 at 03:47 PM PDT
As soon as Facebook enabled domains other than .edu to join up, a number of older users began to use the service. Naturally, as the audience expanded to include siblings and (gasp) parents, the original constituent audience was not always please about it. While conducting research on teenagers and social networking interaction, one...
Posted by Zephrin Lasker
in Ad Networks, on November 14, 2008 at 11:55 AM PDT
Today, on my way to work, I heard someone say “Print is dead”. I put down my newspaper immediately and rushed to work, where I could breathe more easily in my pristine, paperless office.
Yeah, right. Honestly, I don’t believe for a second that print will die.
But that said, while we are on the topic, here are a few thoughts...
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