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Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

Posted by Rick Mathieson in Creative Best Practices Emerging Platforms on April 23rd, 2015 at 12:52 pm

Call it "ROI at the speed of 'Like.'"

In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.

We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.

AdrianCLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 2)

ALSO:

LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

Report: Top Social Media Campaigns for Pet Foods

Pet Food campaigns tend to play well in social media, as they frequently combine a photogenic subject with something people are passionate about. Pets. That also makes them ideal for user generated content, which all these campaigns seem to employ on some level. It’s also a combination that makes Instagram the network of impact for this type of content.

Highlights

  • Two of the campaigns tied in with 2 major events in Q1: The Super Bowl and the Grammy Awards.
  • Instagram is the clear engagement leader among the social networks. Not surprising given the photogenic subject matter of pets.

Digital Ad Crimes Infographic: Click Fraud, Brand Safety & Viewability

Posted by Joseph Vito DeLuca in Media Planning & Buying on April 23rd, 2015 at 4:20 am

It’s no secret that digital continues to eat up more and more ad spend. According to a report published by Carat, $129 Billion is expected to be spent globally on digital advertising this year, with mobile, video and programmatic being key drivers.

However, digital ad adoption hasn't been met without challenges. Among the major concerns are ads appearing next to risqué content, ads out of view and fraudulent traffic.  The infographic below created by Yieldr breaks down these "digital ad crimes," who the perpetrators are and offers up preventative measures.

Marijuana Industry Growing Like A…Well…Weed

“Dave’s Not Here Man”

--Tommy Chong

“They’ve Outlawed the Number One Vegetable on the Planet”

--Timothy Leary

Grass. Pot. Weed. Ganja. Reefer. Wacky tobaccy.

The monikers are infinite.

And apparently, so is the growth potential of the burgeoning cannabis industry. GreenWave Advisors, a marijuana research and financial analysis firm (could anyone have remotely envisioned such a firm a decade ago?) prognosticated last year in a report that if the federal government and all 50 states legalize recreational marijuana, it could be a $35 billion annual business by 2020.

While that’s probably a Rocky Mountain High pipe dream for the near future, another cannabis industry investment and research firm, Oakland, CA-based ArcView Group, said that the U.S. market for legal cannabis almost doubled from $1.5 billion in 2013 to $2.7 billion last year. ArcView also predicts that by 2020, another 14 states will legalize recreational marijuana and two more states will legalize medical marijuana.

Currently four states – Alaska, Colorado, Oregon, and Washington – have legalized retail marijuana; Washington D.C. voters legalized recreational use but sales are still illegal.

Erik Devaney, writing in HubSpot, said it’s not just marijuana growers, distributors and dispensaries comprising this potentially lucrative landscape.

“It’s also fertilizer companies,...

Report: Video Most Shared Content On Facebook

If brands want to increase their sharing, which most do, then video is a good content type to be publishing.

That’s the repeated findings from our analysis of how users engage with different types of content. Initially, this trend surfaced in a report we published 3 years ago. And according to our latest report, the findings still stand.

What video delivers that other content types don’t likely varies from one industry to the next, and even from one video to the next. But one can surmise it’s multiple factors, including a heightened perceived value of video due to it’s more complicated production, and that video can tell a story more convincingly due to it’s immersive combination of visual and audio stimuli.

Highlights

  • For the 7 industries analyzed in this report, video was shared at a higher rate than the other Facebook content types in every industry but one. Fast Food.
  • Industries like Luxury Autos, Energy Drinks and Pet Foods saw video shared at about 2x the rate of any other content type.
  • For the Pet Foods industry, over 27% of all engagements generated by video were shares.

Here's the published...