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Posted by Paull Young
in Social Media, on February 08, 2010 at 07:04 PM PDT
The big conversation at the iMedia Summit today has been focusing on the Superbowl advertisements - no surprise really given the event kicked off with a Superbowl party & Bob Garfield's opening keynote was a deconstruction of the ads.
The biggest talking point with this crowd: Google's ad. Most love it (in fact I just polled 24 brand...
Posted by Paull Young
in Social Media, on February 08, 2010 at 07:01 PM PDT
This week we are attending the iMedia Brand Summit in Las Vegas, with our CEO Rob Key leading a spotlight session title 'Listening 2.0: Activating Social Media Across the Enterprise' on Tuesday morning. We've been supporting iMedia events for some time as they tend to bring a mix of the biggest brands, smartest minds in online marketing along...
Posted by Daniel Flamberg
in Websites, on February 08, 2010 at 05:00 PM PDT
The Society of Digital
Agencies (SODA) put out a 2010 “Digital Marketing Outlook” report that is
full of stimulating and provocative ideas from practical people working in the
advertising and marketing business who are not self-proclaimed gurus or
habitual self-promoters
Here’s a sampler with my interpretive...
Posted by Teresa Caro
in Targeting, on February 08, 2010 at 01:35 PM PDT
Loyalty programs have proven time and again they do generate lift. An effectively run loyalty program helps companies cross-sell, up-sell, and grow overall spending. This we cannot dispute. Yet, what is the true motivation behind consumers remaining loyal? I asked myself this question the last time I stayed in Chicago and chose the hotel because I...
Posted by Jay Friedman
in Media Planning & Buying, on February 08, 2010 at 11:05 AM PDT
A couple industry colleagues of mine have mentioned WIMI to me, the Wharton Interactive Media Initiative. WIMI's boiled-down (self-stated) goal is to better understand the effects of interactive media and to help monetize the interactive industry. This sounds to me like a theoretically great but realistically impossible objective....
Posted by Adam Kleinberg
in Creative Best Practices, on February 08, 2010 at 12:02 AM PDT
1. My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a win!
2. Betty White was the best of this year's "surprise tackle" ads. Don't know what it has to do with Snickers satisfying you, but it made me laugh.
3....
Posted by Rob Rose
in Creative Best Practices, on February 07, 2010 at 01:15 PM PDT
So, most of you will read this after the big game has been decided. Whatever the outcome, as has been said before – I’m sure this year’s Super Bowl was a series of interesting and hopefully entertaining commercials periodically interrupted by a football game.
Super Bowl advertising has, of course, been around since...
Posted by Krishna Subramanian
in Ad Networks, on February 06, 2010 at 02:46 PM PDT
Mobile content consumption is changing. Mobile no longer
means your cell phone… it now includes anytime you’re on the go: Kindles,
iPads, MP3 players, PSPs, GPS devices, etc. As exponential growth continues in
mobile internet, expect the mobile app market to follow suit.
The iPhone changed the game for mobile advertising but...
Posted by Mark Papia
in Media Planning & Buying, on February 06, 2010 at 11:52 AM PDT
Now that The New York Times has officially put a time and price on its internet access policy, the issue for digital sales and marketing people becomes one of value. In fact, I’ve already had these discussions with our brand and agency partners. On one side of the value debate, paying customers are considered to be more valuable than...
Posted by Adam Kleinberg
in Emerging Platforms, on February 05, 2010 at 07:45 PM PDT
Foursquare. Yelp. Gowalla. Location-based apps are all the rage. Some say the next Twitter, even. Alyssa Crankshaw from Traction (you can follow her on Twitter @alyssabc) put together this fantastic primer on what it all means to marketers. A terrific resource. Enjoy! Location-based social apps for marketersView more presentations from...
Posted by Doug Schumacher
in Social Media, on February 05, 2010 at 01:01 PM PDT
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more
Ahead Of Super Bowl, Museum Heads Trash-Talk : NPR
If you want to breath...
Posted by Mark Papia
in Targeting, on February 04, 2010 at 05:21 PM PDT
The news and watercooler talk these days are all about new devices and who’s gonna win the Super Bowl… and I love it! Talk of new Google Nexus' phones, Apple's iPad and offensive football strategies are finally more frequent chatter than Tiger Woods’ girlfriend gossip. But when it comes time for the real work, I think brand...
Posted by Daniel Flamberg
in Social Media, on February 04, 2010 at 04:00 PM PDT
Clients are asking “What are we doing about Twitter?” in a
tone and manner that implies they are somehow missing out on the silver bullet
that will make their numbers, grow their business, generate press and reward
them with social media bragging rights. The reality is that Twitter is simply a
point of access to a large and...
Posted by Daisy Whitney
in Video, on February 04, 2010 at 03:50 PM PDT
It's no secret that I love online video. I write about it, report on it and watch a lot of it. Heck, just today I've been watching a handful of banned SuperBowl ads, including this fantastic one from information service KGB. And I'm not the only one watching online video. Growth has been tremendous in this category and comScore recently reported...
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