Walgreens, Sears and Costco are three of the biggest names in e-retail, but they are an example of the many retailers not optimized for Amazon's new Fire phone.
The Amazon Fire phone began shipping on July 25. But, only one in five retail mobile (m.) sites recognize the device. In short, Fire phone users will have an inferior shopping experience on nearly 80 percent of retail sites.
For shops like Walgreens, Sears and Costco, the impact of not optimizing for a mobile device will only grow if the Fire phone catches on. Fire phone optimization should be a hot item for any brand looking to maximize its reach.
Who's open for business on the Fire phone?
After running tests on 150 of the top mobile retail websites, our mobile and web optimization company Yottaa discovered that a majority of users (78 percent) browsing on Fire phones will be shown an unoptimized desktop version of the site. Only 33 sites redirected Fire phone visitors to mobile sites.
Since desktop versions are slow-loading and aesthetically awkward on mobile, the ramifications for business can be counted in dollars lost. Unoptimized sites will likely see fewer conversions on a Fire phone, and can have longer-lasting implications for...