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July Ranking of 25 Most Engaging Brands on Facebook

In our post last month, “Ranking 25 of the most engaging brands on Facebook“, we introduced a new feature article we’ll have each month. A Facebook leaderboard full of stats on 25 of the most engaging brands online today.

See how the content marketing giants fair against each other. The intro article, linked above, has additional context on the selection process, and how to read the engagement metrics on the leaderboard.

For the second month in a row, Monster led with total engagements. Interestingly, direct competitor Red Bull rose to the challenge this month and almost topped them.

You can download a PDF version of the below PNG here: Zuum-25-Most-Engaging-Brands-Facebook-July-2015

Why Your Business Shouldn’t Opt-Out of SMS Marketing

Posted by Bob Bentz in Wireless on August 3rd, 2015 at 3:20 pm

I Have an App So Why Use SMS?

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving. For example, how are you supposed to know when to include the phrase “txt STOP 2 stop” or that you no longer need to say “msg & data rates may apply.” This is why many companies are turning to app push messages to interact with their clients instead of text messaging.App Push vs. SMS text

But before we discuss app push messages, let’s consider the process of app consumption. First, the consumer must know the app exists; then, learn about it; search it; download it; accept lengthy agreements about who even knows what; approve notifications; approve location; create login information; and finally, get started with the new app.

Now this is the moment of truth. It’s this moment that the consumer decides the fate of your app. According to Localytics, 20% of apps are used only once, therefore threatening the lifespan of your app on the consumer’s smartphone.

If your app does make the...

Consumer electronics industry leaderboards for Facebook, Instagram and Twitter

With July behind us, let’s take a look at how the top brands in the consumer electronics industry performed on Facebook, Twitter and Instagram. The brands assessed are GoPro, Sony, Canon, HP, Vizio, Nokia, Bose, Samsung and Panasonic.

We’ll start with the Facebook leaderboard, below. While a number of the brands have amassed impressive followings, it’s the posting volume of GoPro that I find most interesting. Especially given this is Facebook, a network that most brands seem to treat with a certain amount of restraint when it comes to posting. At least compared to Twitter and Instagram. The reasoning is that Facebook has a filtered feed, so theoretically, if brands concentrate their efforts on producing outstanding content, then that content should rise to the top of their fan’s newsfeed and be seen. GoPro clearly doesn’t feel that way though, and unleashed a whopping 149 public posts in July.

Next, we’ll move over to the Twitter leaderboard, below. Twitter is a network we typically find brands posting to in higher volume. And you can see that the average volume of these brands is 60 posts a month. A good amount...

Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)

Betabrand knows how to break news. Or at least break into it.

The San Francisco-based online clothing company has a history of newsjacking—it made a name for itself when Mark Zuckerberg met with Wall Street bankers in (what else) a hoodie. Zuckerberg's sister Randi stumbled upon Betabrand's $148 Executive Hoodie (think worsted wool) and inventories instantly sold out.

Fast forward to this week, and the small brand has made an art of fast-turn content marketing that this week included a one-take video capitalizing on reports that Silicon Valley legend HP was banning t-shirts in its engineering department to recruit some engineers of its own.

That was Monday. On Tuesday I told CEO Chris Lindland that he had a hit on his hands. By Wednesday Adweek and FastCompany had covered the video. And whether responding to it or simply the news reports, HP Human Resources felt the need to post its own video reassuring employees that the ban was just an unfounded rumor.

I talked with Chris again this morning about his amazing week—and what is says about effective content marketing in general—and powerhouse newsjacking in particular.

CLICK HERE TO LISTEN...

Analyzing top social media posting keywords in any industry

Understanding what topics other brands in and around your industry are posting on, and how they perform, can accelerate your understanding of social media content as it pertains to your own brand.

So lets take a look at how you can get informative views of what’s working from several different vantage points. To do this, we’ll look at Zuum’s Subject Analyzer for posts on Facebook, Twitter and Instagram for the retail fashion industry for the following brands: Abercrombie & Fitch, American Eagle Outfitters, Banana Republic, Diesel, Gap, H&M, Levi’s, Lucky Brand, Roots Canada andTommy Bahama,

The first view is the default setings, below. Note the legend on the chart for meanings of size, color and positionings of each of the terms. This is a very broad view, capturing the greatest number of topics.

The above view is interesting, but perhaps a little noisy with so many keywords. So I can adjust the “Minimum average engagement” slider to show only those posts with average engagement and above. Say around .2% engagement, as I’ve done in the chart below. Notice how this removes many of the lower performing terms, making a bigger distinction between keywords performing around average and the absolute top...