PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable.
1. ALS Ice Bucket Challenge
By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s disease, received $31.5 million in donations between July 29 and August 20 compared to $1.9 million during the same period last year.
That’s one heck of a successful PR campaign! And one heck of a great cause!
2. Most Shocking Second a Day Video
The Save the Children “Most Shocking Second a Day” video is almost too overwhelming to sit through. To raise awareness of the plight of children impacted by the war in Syria, it uses the popular one-second-per-day video format, taking you through the life of one girl’s happy childhood slowly and surreptitiously being...