Look through your contact list and see who you haven't spoken to in a long time. This might consist of clients who stopped by for a quick service or former regular clients who have just dropped off the radar. It can be too easy to fall out of contact with these organizations, especially if your company experienced a sharp increase in growth. However, you shouldn't just cast these former clients aside without regular check-ins and follow-ups. Here are five ways to rekindle business amongst former clients and inactive accounts.
Do Some Research
See what your client is up to now. Check out their online presence. Do they seem to growing or is business at a standstill? Researching your former clients before reaching out is a crucial piece. For example, you don't want to propose all new solutions to a company that has just suffered from massive layoffs. Researching your client's current situation can help you come up with conversation starters and future sales strategies. If a company has been sold, establish contact and see if you can speak to influencers in the new leadership team.
Invite Them to an Event
Events can be a great way to...