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Top Ten: YouTube video series "BLR" generating high levels of sharing on Facebook

Posted by Doug Schumacher in Opinions on May 15th, 2012 at 1:06 pm

In a recent report, we showed how video is driving much higher rates of sharing than other types of content on Facebook.  This week's Top Ten further confirms that trend, with a version of the "Bad Lip Reading" series on YouTube generating over 17% of engagements being shares. "BLR" is a video series that involves slick editing combined with seriously spun writing. IMO, this one isn't even close to the best one, although it did parody a wildly popular music video.

YouTube video series generating high levels of sharing on Facebook

YouTube Facebook Highly-Shared Video Post

Top Ten most engaging Facebook posts

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About Zuum

Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com

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Twitter Verification Implications for Brand Marketers

Posted by Adam Leiter in Ad Networks Social Media on May 15th, 2012 at 11:25 am

With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?

Twitter verified accounts are used to denote the authenticity of certain pages on Twitter. The verified badge helps users identify that a legitimate source is authoring the account’s Tweets (or at least officially ghost-tweeting on behalf of a legitimate source).

Beginning primarily with the rise of celebrities’/politician’s use of Twitter, verified accounts then spread to other categories such as news outlets, companies and more. Confirmation that the account is being run by who it says it is.

Digital Trends recently reported (highlighted? exposed? uncovered?) that the verification process is tied to a monthly advertising fee. While this policy and the manner of its implementation are stirring up some debate, what does this mean for your brand?

I doubt that Twitter is going to make The White House account, or a celebrity like Kim Kardashian, pay $5,000/month…they create a draw for others to use Twitter. But for companies and brands on Twitter? That now seems to...

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Will Social Media Replace All Digital Advertising?

Posted by Jeff Hirsch in Ad Networks Social Media on May 15th, 2012 at 10:07 am

There is a lot of talk out there about how Facebook and other social media advertising outlets will make all other forms of digital advertising moot. There is no doubt that there is a lot of value in social media. The ability to create a conversation with your constituents is something that cannot be found at scale anywhere else. It is a marketing channel that has spawned an entire industry, and rightfully so.

That said, the demise of all other digital-based advertising at the emergence of this social channel is poppycock. I have often noticed that the digital experts in our space lack a historical view of advertising. The digital VC community—which has zero media and advertising expertise, but that invests heavily in digital companies—exacerbates this.

Dynamic new media and emerging communication channels often see meteoric growth. A leveling off always follows growth, as the channel finds its rightful place within the media mix of any advertisers’ plans. All you have to do is look back at the emergence of search marketing and you can see the parallel. It was not so long ago that it was proclaimed that display, at the hands of search, was dead. That proclamation was nullified,...

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The Local Marketing Triangulation Strategy that Gets Results

Posted by Tom Shapiro in Opinions Targeting on May 15th, 2012 at 4:18 am

Local marketing presents many obstacles, including ones of reach, relevancy and scalability:

  • How can you reach your target audience in such a narrow area?
  • How can you ensure that your messaging is meaningful to each local audience?
  • How can you reach 100 or more local communities across the country easily, efficiently and cost-effectively?

One strategy that consistently wins in the local marketing arena is the “Local Marketing Triangulation Strategy,” as described below. It combines the traditional with the new, the localized with the scalable, and the online with the offline. And it works.

Local Advertising

Advertising is the most efficient way to reach as many local audiences around the country as possible. For a franchise or chain, advertising is absolutely critical to achieve reach efficiently.

Even for a single restaurant, bank or yoga studio, though, advertising is efficient in reaching audiences. It’s the fastest way to reach the maximum number of prospects with your compelling message or offer.

There are various vehicles for local advertising. Paid search is a highly effective way to target the local market through geo-targeting. In addition, direct placements on relevant websites get you in front of qualified prospects. Retargeting can be effective, assuming your website has sufficient traffic. Mobile advertising works well...

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Don’t Be Content With Your Content. Keep Writing, Adding, and Revising

Posted by Tara Meehan in Opinions Search Social Media on May 14th, 2012 at 5:16 am

Social media drives SEO. SEO drives social media. Yes, this is kind of old news – or is it? How long ago did you update your Facebook or LinkedIn profile? How long has it been since you updated your corporate blog? If the answer to either question is a month ago or more, you may be missing out on key engagement opportunities. But chin up. All is not lost. Here are some simple, pain-free ways to update copy and content without having to devote a ton of time and energy:

Leverage Your Newsletter for Blog Content

If you have a company newsletter, you have ready-made blog content. Take a few moments to review past newsletters. If you have access to analytics, pull content from your most popular articles and repurpose it. A skilled copywriter can create several blog entries from each article for a later publishing date. In the interest of efficiency, consider scheduling blogs to be published in advance.

More Blog Shortcuts for Content Updates

So you have the most engaging blog in the world and you want the masses to know it? That’s great. Blogging and social media are perfect together. By linking your blog to your Facebook or LinkedIn...

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